-Managed over $250Mn budget across Meta, Snapchat, LinkedIn, Twitter and Reddit

• Analyzed, tracked, and optimized ongoing campaigns across Meta, LinkedIn, Snapchat, and Twitter to make strategic recommendations to meet campaign goals and improve performance• Communicated with internal stakeholders and clients on project development, timelines, and results• Delivered reports and presentations to the highest level of quality and integrity• Worked with Digital Performance Manager to ensure that campaigns are set up and optimized in the correct way, according to… Show more • Analyzed, tracked, and optimized ongoing campaigns across Meta, LinkedIn, Snapchat, and Twitter to make strategic recommendations to meet campaign goals and improve performance• Communicated with internal stakeholders and clients on project development, timelines, and results• Delivered reports and presentations to the highest level of quality and integrity• Worked with Digital Performance Manager to ensure that campaigns are set up and optimized in the correct way, according to the brief and best practices Show less

• Devised and implemented marketing funnel and lead generation strategy which to an increase in 80% conversion rate• Implemented grievance redressal mechanisms and actions led to 40% more efficiency in grievance redressal• Managed sales execution CRM application to organise and record interaction of potential customers with the company• Proactively conducted competitive analysis, insights and learnings which supplemented in improving the company• Served as primary resource of… Show more • Devised and implemented marketing funnel and lead generation strategy which to an increase in 80% conversion rate• Implemented grievance redressal mechanisms and actions led to 40% more efficiency in grievance redressal• Managed sales execution CRM application to organise and record interaction of potential customers with the company• Proactively conducted competitive analysis, insights and learnings which supplemented in improving the company• Served as primary resource of contact and point of escalation for all the problems of customer; liaised with the technical support team to address customer pain points and to implement and execute grievance redressal mechanism Show less

• Managed social media accounts with 1500+ followers which saw an increase of 50% in followers within 4 months• Undertook content creation on Instagram and analyzed the performance through Instagram insights which increased the profile visits by 65% on a base of 1600