Sergey Pavlov Email & Phone Number

Москва

- Strategy development and implementation in the framework of the activation programs to clients and customers - Development of optimal toolbox.- Building system of effective cooperation and collaboration with related departments and local trade marketing teams in the process of development, coordination and implementation of activities- Ensuring the continuing effectiveness of activities on KPIs. - Planning and control of spending of the budget in accordance with the approved level of investment.Subordinates:Maya Sulkhanishvily - Trade Marketing Manager

Moscow

• Product Marketing - serving new ideas to GM, analyse clients from field days and requirements, collaborating with production and F&B dep., creation packaging and channel performance (cakes, pancakes, ect.), roll-out new MENU. Control and raise product awareness • Promo (from idea to implementation in cafes) - sales up to 15% (DOUBLE CHECK, SWEETY DAYS, MACAROONS DAY) + Staff motivations projects (inside promo)• Creating and roll-out all marketing projects analytics with sales per cafes and conversion. Weekly performance PPT for GM and BRAND dep. Creation plan of First (marketing) Aid.• Loyalty program performance (idea of segmentation). Working with opinion leaders • Creating POSm with Designer, control demand and optimization • Follow-up competitors trade marketing projects• Compilation and maintenance promo-plan Subordinates:Alina Volkova - marketing projects assistance Yulia Glazeikina - intern

Москва, Россия

• HORECA Conference - event for HoReCa with well-known speakers. Participate over 1000 prof. customers. Designed and released web-site, creating key visuals, POSm, direct marketing instruments (e-mail/SMS/call-center). Coordinate all process with local office.www.metro-conference.ru• Culinary championship "Chef a-la Russe" (creation action plan for regional stages (10) and final in Moscow in collaboration with Russia Culinary Society and World Chiefs, maintenance web-site) over 400 prof.chefs participatewww.chefalarusse.com• Develop marketing plan for channel HoReCa (app. 16% sales increase in target group "Cafe"(2014))• Coordinate promo with sales increase 10 mio p/month (only profession customers) // from 09.16 till 05.17• Management, development and maintenance of HoReCa related assortment (app. 400 top HoReCa articles)• Coordinate with headquarter (Düsseldorf) marketing activities• Develop opening 8 cafe in METRO stores (approval all designs with HQ) coordinate POSm production

Магистр По Менеджменту, Бренд-Менеджмент Товаров И Услуг Класса Люкс

Activities and Societies: Межвузовский Чемпионат по КартингуЯвляюсь главным организатором Межвузовского Чемпионат по Картингу. 24 декабря.

Бакалавр Экономики, Мировая Экономика

Activities and Societies: Студенческое самоуправление, Спортивный Клуб.- Был заместителем руководителя спортивного клуба РЭУ с 2008-2009..