Srikanth Pathuri Email & Phone Number

New Brunswick, Nj, Us

Basking Ridge, Nj, Us

- Leading a team of 15+ geographically dispersed analysts, pulling pertinent data and delivering insightful analytics including but not limited to traffic, conversions, Call In Rate and ROI to multiple stakeholders with the goal of optimizing flows, enhancing customer experience and driving cost reduction- Led Wireless Digital Sales Analytics, defined, validated and governed key KPIs, coordinated major launches, executive decks, migrations, and deep dive analyses- Spearheaded App Analytics - managing and collaborating within and cross functional teams to get insights delivered on time, providing strategic direction to business problems & inform executives- Advocated for self-serve reports with key business KPIs using visualization tools like ThoughtSpot and achieved automation resulting in +75% gain in productive time earlier spent on multiple repetitive ad hoc analyses- Strategized campaign measurement across social media, email marketing, social media, online advertising (SEO, SEM, display ads), affiliate, community and grassroots marketing among others, evaluated ROI and traffic quality and identified and brainstormed potential opportunities- Assessed attribution of a wide variety of digital channels including CRM clubbed with data points from website usage and interaction logs to demonstrate bottom line improvements and ROI- Liaised with tagging partners as data stewards while interfacing with business stakeholders and tech partners to strategize data collection, identify possible issues, investigate anomalies, and ensure data integrity alongside coaching offshore associates and business partners on the whys to build effective analytics’ partnerships

Basking Ridge, Nj, Us

- Led a team of 10+ tagging developers and business analysts, overseeing, strategizing and enabling optimal measurement strategy on the site for various business initiatives- Spearheaded implementation of Tealium Tag Management system & streamlining analytics’ tagging of Verizon digital properties, effectively reducing tag updates time to 30X less- Steered code deployment and pre and post release validation of new tags and/or updates and coordinated tagging defect management with the Technology partners- Enabled seamless communication between business stakeholders, reporting, GTS and vendors to ensure timely delivery of effective analytics

Programmer Analyst, Contractor to Verizon Wireless | 6/2014 - 3/2017 - Deliberated with Analytics and Business Stakeholders assessing measurement requirements and feasibility, strategize tagging, develop custom codes, deploy and troubleshoot implementation in collaboration with ITProgrammer Analyst, Contractor to Cypress Care | 10/2013 - 4/2014- Streamlined and automated health claim data processing to state departments using shell scripts and stored procedures that standardized data formats to be consumed by multiple databases across insurance companies. slashing manual testing on a daily basis by 15%

Alpharetta, Ga, Us

- Evaluated errors generating from Lexis Nexis Database Application on a day to day basis and implemented automated scripts to inform the stakeholders for timely addressing of the errors- Presented insights on these exceptions to the Technology and Business teams on a weekly basis to help them prioritize addressing these issues

Atlanta, Ga, Us

Managed operation of university’s website dedicated to exchange students, ensuring legal documentation and content remained updated and relevant as directed by requirements per various countries’ regulations

Bangalore, Karnataka, In

Master'S Degree, Computer Science

Bachelor’S Degree, Information Technology