Srikanth Varma Email and Phone Number

• Strategically build email marketing plans that support the objectives of our marketing organization as well as the growth objectives of our business. Ensures that the role of email marketing communications is aligned with building on the awareness gained fosters an engaged audience while helping to build the pipeline of qualified leads for our sales process• Develop and execute the strategy surrounding our e-mail marketing, including the development of e-mail nurture campaigns targeting… Show more • Strategically build email marketing plans that support the objectives of our marketing organization as well as the growth objectives of our business. Ensures that the role of email marketing communications is aligned with building on the awareness gained fosters an engaged audience while helping to build the pipeline of qualified leads for our sales process• Develop and execute the strategy surrounding our e-mail marketing, including the development of e-mail nurture campaigns targeting existing accounts and prospective accounts that result in increased demand generation along with e-mail nurture campaigns. • Collaborate cross-functionally with strategic marketers, strategists, data storytellers, and creative colleagues to drive data-driven channel strategies that align with stakeholder goals and drive business impact.Team Management• Responsible for coaching, overall project management, adherence to quality standards, team management, and overall performance of professionals.• Accountable to meet stakeholders expectations, efficient workflow management and ensure projects are completed as per agreed scope, quality and the due date• Provide continuous improvement and make necessary adjustments to deliverables, processes, and models while working with reporting manager• Manage optimal utilization of team and self and provide regular status updates and communicate potential issues and risks to USI and US stakeholders as required.• Conduct periodic counseling sessions to deliver, timely, specific, direct feedback that contributes to the on-going development of the team Show less

Email Marketing – Campaign management: • Responsible for end to end administration of e-mail Campaign Management using marketing automation tools, which include creation, testing, distribution and post distribution assessment of campaigns• Fine-tuning of current Campaigns with respect to deliverables, competition and feedback• Co-ordinate with client to manage campaign requests, invitations, newsletters and landing pages• Stay abreast of new campaign marketing strategies… Show more Email Marketing – Campaign management: • Responsible for end to end administration of e-mail Campaign Management using marketing automation tools, which include creation, testing, distribution and post distribution assessment of campaigns• Fine-tuning of current Campaigns with respect to deliverables, competition and feedback• Co-ordinate with client to manage campaign requests, invitations, newsletters and landing pages• Stay abreast of new campaign marketing strategies, tools and technologies to support ongoing campaigns• Deliver campaign activities, presentations and regular reports on timely basis• Responsible for the production and sourcing of all campaign deliverables• Work with the team and guide them on email marketing best practices to be followed for HTML coding, design and testing of email campaigns • Manage projects to ensure meeting agreed upon deadlines – following efficient workflow and review requirements to meet stakeholder’s expectations• Identify issues that require personal follow-up and escalate or seek support from the U.S. team as required. Analyze common client issues and devise ways to decrease themStakeholder and Team Management• Responsible for coaching, overall project management, adherence to quality standards, team management and overall performance of professionals. • Accountable to meet stakeholders expectations, efficient workflow management and ensure projects are completed as per agreed scope, quality and due date • Provide continuous improvement and make necessary adjustments to deliverables, processes and models while working with reporting manager• Manage optimal utilization of team and self and provide regular status updates and communicate potential issues and risks to USI and US stakeholders as required. • Conduct periodic counseling sessions to deliver, as appropriate, timely, specific, direct feedback that contributes to the on-going development of the team and individual members Show less

• Lead execution for assigned projects; develop both short-term and long-term digital campaigns, based on best practices manage and develop key relationships with partners/vendors, marketing teams• Responsible for end to end administration of e-mail Campaign Management using marketing automation tools, which include creation, testing, distribution, and post-distribution assessment of campaignsTeam Management:Advanced workload planning to ensure the appropriate resources are… Show more • Lead execution for assigned projects; develop both short-term and long-term digital campaigns, based on best practices manage and develop key relationships with partners/vendors, marketing teams• Responsible for end to end administration of e-mail Campaign Management using marketing automation tools, which include creation, testing, distribution, and post-distribution assessment of campaignsTeam Management:Advanced workload planning to ensure the appropriate resources are available when needed• Improving processes to increase accuracy and client activity by ensuring maximum workload is delivered whilst maintaining a 0% error rate• The ability to understand and achieve client goals through delegation to campaign managers, personal effort and working with other teams • Monthly, quarterly and annual revenue forecasting and reporting on client activity and KPI’s• Working with clients to ensure their email campaigns fit in with their wider multi-channel communications • Analysing and transforming data into insight and providing strategic recommendations Processes: • Creating and maintaining documentation • Knowledge sharing sessions set up for the team to enable everyone to learn from each other’s best and worst campaigns and share ideas• Assigning focal areas for Senior Campaign Managers to ensure relevant skills are available to the team i.e. creative specialist and data specialist• Email marketing, reporting, analytics and strategy • Leading campaign operations Show less

* Interface with client managers or marketing managers to align on marketing campaign objective.* Provide consultation on campaign sizing and targeting segmentation to the client manager, marketing managers and merchants,* Suggest and apply industry wide best practices on segmentation and campaign execution.* Develop and execute campaigns using campaign management tool.* Interface with third party vendors e.g. Letter shop for successful delivery of file.*… Show more * Interface with client managers or marketing managers to align on marketing campaign objective.* Provide consultation on campaign sizing and targeting segmentation to the client manager, marketing managers and merchants,* Suggest and apply industry wide best practices on segmentation and campaign execution.* Develop and execute campaigns using campaign management tool.* Interface with third party vendors e.g. Letter shop for successful delivery of file.* Utilize various tools for population sizing, segmentation and mail vs control.* Provide campaign analysis using automated campaign analysis tool.* Suggest recommended course of action for future campaign optimization.* Interface with the client campaign execution team/onshore project team.* Assist the client campaign execution team in tracking ofa. campaign projectsb. campaign analysisc. ad hoc requests. Show less

Perform high-level analysis of the projects done by the client at different times and the behavior of them across the periods.• Presenting the results of the campaigns to the clients and explaining them how the campaign did in different sectors depending on the factors like creative, deployment date, time etc.• Guide customer in deploying complex campaigns.• Conduct training to customer on new features of the product.• Deal with Account management and Project… Show more Perform high-level analysis of the projects done by the client at different times and the behavior of them across the periods.• Presenting the results of the campaigns to the clients and explaining them how the campaign did in different sectors depending on the factors like creative, deployment date, time etc.• Guide customer in deploying complex campaigns.• Conduct training to customer on new features of the product.• Deal with Account management and Project management.• Responsible for entire client business in email marketing.• Single contact person for client (Issues, Upgrades, Campaigns, Customizations etc)• Troubleshooting by coordinating with technical teams. Show less

Job Responsibilities:  Build, test and launch simple to highly advanced email campaigns and interactive programs using the Zeta Interactive® platform on-time, on-budget and without any errors.  Review project requests from clients to determine how to implement using established. Gather and Manage the client's day to day campaign requirements. Estimate effort and negotiate the timelines with client and other teams. Work with different teams such as graphic designers,… Show more Job Responsibilities:  Build, test and launch simple to highly advanced email campaigns and interactive programs using the Zeta Interactive® platform on-time, on-budget and without any errors.  Review project requests from clients to determine how to implement using established. Gather and Manage the client's day to day campaign requirements. Estimate effort and negotiate the timelines with client and other teams. Work with different teams such as graphic designers, technical services (Customization & network center, research) to deliver the service by using the product, service process and client specific knowledge within the defined timelines. Processes and best practices, and scope production requirements for custom projects. Provide solutions for problems by identifying, evaluating and implementing alternatives in a professional manner. Consult with existing clients and prospective clients on technical and/or complex projects. Email deployment (Campaign Management) experience. Web reporting and analytics. Show less

-Build, test and launch simple to highly advanced email campaigns using the Zeta Interactive® platform on-time and without any errors. .-Analyze program performance and trends.-Work with different teams such as graphic designers, technical services (Customization & network center, research) to deliver the service by using the product, service process and client specific knowledge within the defined timelines.

Handled a research project "To estimate the Market Potential of FTL & ways and means to increasing Market Share."