Srimathi Shivaprasad Email & Phone Number

Conducting end to end UX process including user research, customer journey mapping, user flows, wireframing & Hi-fi prototyping, usability testing, post dev validation and maintenance of experiences within the Alternate investment industry SaaS B2B application.Involved in development and maintenance of the company design system to provide examples of core platform components and best practices.Advocating for the user with business goals in mind. Creating UX Awareness within the company by conducting regular Lunch & Learns and presenting at company wide meetings.

San Francisco Bay Area

-Designing wireframes, mockups and prototypes for a logistics SaaS B2B platform that provides an intuitive tool to help Shippers, Freight-forwarders,Motor Carriers and other parties in the supply chain to manage their logistical needs-Created product flows for different personas, while maintaining simplicity and logical structure of the products. Acquired and incorporated feedback from customers as part of the iterative design process- Responsible for designing, prototyping more than 20 experiences for mobile and desktop application including visibility, creating and monitoring shipments, order management, control tower. Working with PMs to define features and Developers to ensure feasibility and ship products on time- Reviewing the product and flows as a part of QA and continuos monitoringprocess to ensure design adherence

Performed UX audits, market research, redesign of information architecture and designed mockups for websites and applications of clients

Menlo Park, Ca

Created scalable designs for the internal credit applications tool, through sketching, wire-framing, prototyping and testing and iterating in agile environmentConducted surveys to justify building of new subscriptions feature and gain understanding of product requirementsPerformed user interviews and contextual inquiries to understand usability issues, process gaps and user pain points. Identified Critical User Journeys and analyzed quantitative and qualitative research data.

San Francisco Bay Area

- Involved in guiding students towards critical research thinking- Addressed student queries & graded their assignments

Bangalore

Bangalore

· Statutory audit of Technology and Information, Communication and Entertainment Sector. · Understanding and documenting client's business, accounting processes and internal controls. · Audit Planning and Risk Evaluation. · Validating compliance with Accounting Standards, Guidance notes and ICAI and other Regulatory and disclosure requirements of Financial Statements. · Performing walkthroughs and test of controls for accounting processes. · Documentation of Audit work paper files for Substantive and analytical procedures. · Service Tax Certification · Physical verification of stock and reconciliation with records. · Knowledge of Tax audit requirement of Companies ( form 3CA , 3CB and 3CD) · Agreed Upon procedures for Group Companies under Goldman Sachs.

During the training I have handled, the following audit assignments : · Internal Audit and Statutory Audit of manufacturing, hospitality, software, banking and insurance companies. · Tax audit of manufacturing, hospitality, software industries. · SOX Compliance­ Testing of Controls

Professional Program In User Experience Design, User Experience (Ux) Design, A

User Research, Diagramming and Prototyping, User Interaction Design, Visual Design Fundamentals, Intro to User Experience, Content.

Ca, Chartered Accountant

Bachelor'S Degree, B.Com