Srinivasan Parthasarathy Email & Phone Number

United Arab Emirates

Barsha Heights, Dubai, United Arab Emirates

I have over the years worked with various media houses like SonyTV, Malayala Manoroma, The Times of India, Condenast Group, Times Now, Ten Cricket & ARY. I have been servicing advertising agencies & clients for our digital media portfolio of our represented digital titles also responsible for ensuring the media materials are to the specifics of the channels.Programmatic• Setup & Head the Programmatic desk at IAS Media• Programmatic platforms - worked on Class One Exchange… Show more I have over the years worked with various media houses like SonyTV, Malayala Manoroma, The Times of India, Condenast Group, Times Now, Ten Cricket & ARY. I have been servicing advertising agencies & clients for our digital media portfolio of our represented digital titles also responsible for ensuring the media materials are to the specifics of the channels.Programmatic• Setup & Head the Programmatic desk at IAS Media• Programmatic platforms - worked on Class One Exchange (C1X) & Pubmatic• Publisher Recruitment & On-Boarding for Teads, Just Premium & PMP• Support digital leads to service clients’ digital requirements and overall marketing objectives.• Collaborate with Publishers to recommend options enhancing IAS Media’s digital offering & clients business growth. Social Media• Develop and manage online social & marketing campaigns for Hospitality clients like Palazzo Versace, Amilla Fushi- Maldives, Danat Hotels & Resorts, Boardwalk, etc. Effectively driving brand awareness, engagement and traffic to their social media pages using Google Adwords, Facebook, Twitter, Linkedin & Instagram• Make recommendations for campaign improvement to the sales team and clients & providing feedback on creative and placement performance• Optimize the campaigns on daily basis to get good CTR and ROI, and also assisting the publisher to incorporate the changes WebDevelop, manage & update IAS Media's website periodically.• Setup IAS Media's social media handles, • Managing EDMs and social media pages / accounts for IAS Media. • Run Campaigns on Social Media for publishers in the GCC market.Working knowledge of Google DFP and DoubleClick Ad Exchange. Advanced knowledge of all aspects of digital advertising, including programmatic, native advertising, search, social, behavioral targeting, innovative rich media advertising, etc. Always keep myself abreast about new digital technologies and implementing them in the organization to make the workflow efficient. Show less

Barsha Heights, Dubai, United Arab Emirates

As Business Head of IT key responsibility was to analyze and advise the business on best practices to ensure maximum utilization of resources.• Established the Information Technology Infrastructure for IAS Media setup at 3 locations with inter office connectivity.• Designed & implemented IT Strategies & objectives utilizing existing systems and also position systems for scalability for future growth• Tested & Implemented the ERP systems for the company, established… Show more As Business Head of IT key responsibility was to analyze and advise the business on best practices to ensure maximum utilization of resources.• Established the Information Technology Infrastructure for IAS Media setup at 3 locations with inter office connectivity.• Designed & implemented IT Strategies & objectives utilizing existing systems and also position systems for scalability for future growth• Tested & Implemented the ERP systems for the company, established automated process that supported vital functions including media scheduling, booking orders & sales analysis.• Negotiated and managed IT Licensing & Contracts including G-suite.• Implemented Google Cloud - G-suite enterprise wide.• Managed server consolidation including HP blade server deployment in conjunction with Citrix and VMware implementation thereby achieving 20% annual savings.• Savings of over 50% by implementing new IP-Telephony system.• Prepared and executed an IT strategy that reduced administrative costs 15% and improved productivity• Researching, analyzing and selecting new or existing products to cost-effectively solve business IT needs.• Defining and implementing all the organization’s IT policies, procedures and practices.• Setup and maintained the iasmedia.com and ikonme.com domain as the Webmaster.• Sending daily newsletters / EDM and tracking its performance.• Created & maintain the Social media news pages for IAS Media on Facebook, Linkedin, Instagram & the Youtube channel.Research & Development:Studying new digital technologies and implementing them to increase productivity at the workplace.Responsible for both hardware and software aspects. Ensuring that all systems are updated to the latest available technology and imparting relevant training to staff.Analyzing, evaluating systems and creating solutions to meet the business objectives. Show less

Mumbai Area, India

Led Solutions Integration, Intranet, Internet Setups, Mail servers. Set up solution network for The Times Of India, RPG Lifesciences & Hunagama.com

Mumbai Area, India

Controlled operations for the branch including sales management

Mumbai Area, India

Successfully setup the INDEV database of NGO's for the INDEV project in Bombay, which covered more than 174 NGO's Organised a meet for NGO's regarding INDEV. The response generated was very positive.Http://www.indev.orgAssisted in the content development for the British Council website.http://www.britcoun.org for the West India Chapter.

Mumbai Area, India

Mumbai Area, India

Diploma In Digital Marketing

Bachelor Of Mathematics

Certified Webmaster

Education record

Ssc