-Working as a Secondary Research Specialist for the global beauty brand Kojie San.

-Single-handedly managed all marketing communications for events arranged by the organization.-Designed content for social media posts and emails.-Cross-collaborated with other departments within the organization to organize Marketing events.

-Developed a customer journey map & GTM strategies for PersonaNet, detailing user experiences from awareness to engagement, and analyzed competitors' messaging resulting in a 15% increase in engagement metrics in one month.-Made content calendar, generated AI images, and scheduled content for multiple social media platforms.

-Worked on a design-thinking based digital equity experiential learning consulting project with HP-Life foundation.Graduate Student Consultant with The Malloy Group, which is USF School of Management’s student consulting firm actively working on solutions for Bay Area businesses and non-profits.

-Spearheaded expansion as the inaugural team member, crafting and refining key processes, leading to 25% month over month growth through the creator sales channel-Managed 50 influencers with a monthly budget of ~$50k to create compelling content, driving a 15% increase in customer engagement-Ideated an automated comment feature in collaboration with Meta, facilitating user engagement through linked content, increasing gross merchandise value by 100% within a month of launch​​-Built analytics framework to track ROI per content piece through generation of unique UTM links for over 500+ products per month resulting in effective budget tracking, and revenue allocation enabling data driven decision making-Ideated and led the automation effort to implement a one-click feature to copy bestseller products, resulting in a 15% process efficiency boost, increased creator sales, and higher overall revenue with improved commission for creators.-Led a team of 4 interns, leading creator storefront curation, managing creator onboarding and satisfaction, and providing support by efficiently sourcing product links for onboarded creators

-Managed Instagram, Facebook, Youtube & Tiktok with overall 30 campaigns monthly, defined KPIs to track insights and achieved 15% growth of followers on Instagram within 60 days-Spearheaded user centric product development by interacting with 250+ customers via social media responses. Implemented features and initiatives resulted in a 30% increase in customer engagement and stronger brand consumer relationship-Optimized app design by running multiple A/B tests to improve app UI/UX resulting in a 10% boost in click-through rates-Built a social media community with 3000+ members, implementing engagement strategies such as weekly discussions, live sessions, and exclusive competitions, resulting in 50% increase in reach and 20% boost in course sales

-Analyzed Instagram trends through direct engagement with the Instagram team, incorporating data-driven insights into content strategy.-Participated in niche-specific workshops hosted by original creators (OG) to stay informed on the latest trends.-Achieved official recognition on Instagram by having GIFs featuring personal content added to the platform's GIF section.-Applied data-driven practices to explore various surfaces on Instagram, enhancing content visibility and engagement.-Received recognition for content excellence by having work featured in Instagram's official creator course.

-Executed four impactful marketing communication events and exhibitions to showcase product and service offerings, resulting in a 15% increase in ecommerce sales-Leveraged regression analysis to optimize the impact of 60 engaging social media content pieces, designed in alignment with a structured content calendar, this strategic approach resulted in 22% rise in content reach-Analyzed e-commerce sales data using excel modelling to create and present key insights via data visualization, enabled data driven budget allocation for sales channels increasing efficiency by 10%

-Produced 30 impactful content pieces and forged partnerships with 6 influencers each month, resulting in an expanded audience reach and a 20% increase in brand engagement-Revamped website’s landing page, implementing keyword optimization, leading to a substantial 32% surge in organic traffic and heightened search engine visibility-Conducted user surveys with 400+ participants reforming the go to market strategy of the doorstep tailoring service during COVID, resulting in a 30% uptick in service adoption and increased customer satisfaction