Scott Ritch Email & Phone Number

Charlotte, North Carolina, United States

Greater San Diego Area

Greater San Diego Area

* CBS Radio (CBS Local Digital Media) was acquired by Entercom in November 2017.

• Develop and execute the strategy, revenue and operational aspects of: * Email program for Eventful, Inc., CBS’s 29 television stations and CBS RADIO’s 117 music, news, sports and talk stations * Affiliate ticketing.
• Lead multi-million dollar direct and indirect revenue streams, increasing total revenue by 85% year over year
• Manage two direct report teams – Eventful Operations and CBS Local Commerce Account Management with indirect responsibility for Front End Email Engineering

• Eventful was acquired by CBS Local Digital Media July 23, 2014
• Oversaw operations for non-display digital revenue generated across CBS’ 146 local news, sports, music and talk radio stations and television stations in 29 markets
• Led all email marketing, list management and proprietary email fulfillment platforms
• Created new account management team to stimulate transition of direct response email marketing from incumbent provider to internal organic Eventful database
• Managed resource planning and allocation for Local Commerce Account Management and Eventful Operations departments
• Assisted in the rollout of email distribution platform to the CBS Local radio and television stations nationwide

• Managed operations for display and email digital revenue fulfillment for National Sales Organization
• Initiated projects to increase campaign relevancy through personalization and segmentation
• Led new product development to increase digital advertising asset portfolio and sellable inventory
• Launched the development of a proprietary email inventory management system
• Fulfilled B2B and B2C email marketing communications from conception to completion
• Developed and analyzed campaign design and messaging tests to increase engagement and establish a rich user experience

Initial Co-founding member of ChariTip, a non-profit, 501C3, organization aimed at raising monetary donations for other nonprofit organizations in partnership with various local restaurants. Served as the Chief Financial Officer for the organization. Participated in getting the company certified as a California Public Benefit Nonprofit Corporation (501C3).