Marketing advisor to start-ups, tech services, and educational institutions.Helping companies derive more value from their data (in-house and external). Areas of work: People Analytics, Employer Branding, Leadership sessions (building High-Performance Culture), Marketing Analytics - especially recommendation engines, customer segmentation/clustering, prediction models, and forecasting, to name a few.

Visiting Faculty (Marketing/CRM)Give guest lectures on various topics in B-Schools. Other areas of interest: HR, Training and Development

People Analytics: Taking a data-driven, AI-powered approach to simplify the hiring cycle and enable the retention of employees. Of course, this is the first puzzle we are working on...more on the way.

Working with an amazing team to build 3 brands. HR Services, HR Tech SaaS platform and an e-commerce platform to help small businesses go digital. Scaling the business to reach millions of retailers across India. Part of a soft retail commerce revolution! Sustaining product-led growth is an interesting journey!

Head of Marketing for MSRCOSMOS and its portfolio companies focusing on IT, Travel Tech, RPA and Blockchain. Focusing on:- Branding- Demand Generation [Product Led Growth for Travel & Expense Management BU]- Digital and Content Marketing- Communications- Sales & Partnerships

Responsible for:Delivering business impact:o Through high quality marketing (product) campaigns (traditional and digital) o Establish a stable enquiry management processo Build a strong content engineBranding and Communications:o Retain the No.1 TOMA (Top of the Mind Awareness) for FunderMax in the Indian marketo Leverage Adwords, print medium and other social media channels to generate leads and sustain brand leadership o Monitor and take action related to Brand AbuseAchievements:o Delivered 4X RoI on the marketing budget (within 6 months) o Built an execution oriented marketing team

Demand generation through integrated marketing campaign (digital/performance marketing, media and outbound channels)Product marketing: New course launches (products)Partner marketing: Joint marketing campaigns (online/offline) with industry partners to drive more sales from consumers & enterprises (US and Indian markets)Thought leadership/content development: With content as the base for campaigns, responsible for developing relevant content for the target audience - editorials, whitepapers, case studies, research reports, and blogs to name a few.

B2B Marketing:Ran proposition based marketing campaigns focused on demand generation (using both inbound and outbound marketing channels) across major cities in India. Improved the closure of mandates by running ‘candidate’ centric campaigns (national & local specific) to increase Randstad’s pool of candidates (helps to differentiate the sourcing approach vis-à-vis the competition).Provided strategic inputs on market size, opportunities, competitor intelligence to the leadership team through primary & secondary market research [exposure in managing research projects through agencies].For the content led marketing approach, worked with the business teams and the subject matter experts to come out with thought leadership material and research reports. Brand launch: Have launched new brands in India through traditional and online campaigns. Created visibility through media and currently it is one of the fastest growing business units in India. Randstad Award: Custodian of Randstad’s flag ship programme in India. The award recognizes “The Most Attractive Employer”. Formula 1 & Sports personality management: Leveraged the Randstad’s partnership with Williams F1 to run client & talent engagement programs across India. [F1 Driver events, Internship program with Williams F1 (UK) for candidates from India etc).

Apart from the B2B, Market Research and Though Leadership, my primary focus was around communications. As we built the team and hired experts for each role, I started focusing on B2B.External & Employee communications:Develop & execute communicate strategies to establish Randstad brand in India and position it in the minds of the target audience. Main focus areas were: Top of the Mind Awareness (TOMA), Quality of Exposure (QoE) & Share of Voice (SoV).Responsible to manage leadership interactions, visibility and profiling in the Indian media – print, online, TV & radio. (Leaders from India and from other parts of the Randstad universe). Employee communication/engagement: All aspects of employee communication, especially Randstad’s core values, business principles to all employees. During the initial phase, was involved in conceptualising and executing monthly employee engagement activities along with the HR & location business teams.Leadership transition: Worked closely with all functions to ensure right communication during (employee and external communication) during the CEO transition.

As Field Marketing CoE Manager for North America, APAC (BPO, Manufacturing & Logistics), I have programme managed and run various internal and external marketing & communication initiatives.

As the marketing lead for Telecom, Mobility, Energy, Utilities & Government verticals (North America, Europe & India), I have: • Programme managed result oriented campaigns with cross functional teams to address white spaces (identified through secondary research) in the market.• Worked with Delivery, SMEs and Sales to create new service offerings, messaging and arrive at Go-To-Market (GTM) plan. And lead the team through execution phase.• Run high quality proposition based campaigns (both inbound & outbound) to generate demand for services & products and have taken initiatives to nurture the leads generated.• Created visibility for HCL’s services, solutions & products in the analyst community and in media. • Done recruitment drives (Ads) for large deals – integrated media campaigns including print & radio.• Through Employee Communication initiatives, created visibility for the new solutions and significance of the coveted position they hold in the market and in client’s mind.• In conjunction with SMEs, for the campaigns, have developed necessary collaterals (including sales enablement). Managed content writers as well.• Supported large opportunities by recommending positioning & differentiation strategies for HCL. For very large deal(s), programme managed client visit to offshore facilities in India.• Played active role in HCL’s Global Customer Meet and helped industry renowned speakers (CxOs & VPs) to develop point of view on specific topics as part of speaker management team.

• Executive In-charge of Africa and UAE markets with an average annual turnover of INR 150 million.• Additional in-charge for Eastern European market.• Responsible for business development, establish business in emerging markets.• Member of International market research team with concentration in European & Eastern European markets.• Maintained overall operational administration of export activities.• CRM application conceptualization team member [with reference to SIEBEL 7.1]• Part of the functional advisory team for IT re-structuring & migration from DOS to .NET environment.ACHIEVEMENTS: • Added SIX new markets (Bulgaria, Hungary, Cyprus, Congo, Jordan, and Italy) into the portfolio of company’s exports• Achieved highest turnover in South African market for FY 04-05• Saved more than INR 8 Lakhs through the improvement of internal operations for FY 05-06• Achieved highest New Product Sales in African Market for FY04-05

• Quality Assurance point of contact for customers• Team Leader responsible for scrap reduction for two-wheeler brake pads• Certified internal auditor for TS 16949:2002 quality system and OHSAS 18001 environmental system.• Internal process improvement through TQM, TPM techniques.