Stephanie Mccarthy Email & Phone Number

Cleveland, OH, US

United States

• Built and executed the roadmap for the Everyday celebrations portfolio, leveraging business insights and consumer trends to develop 4P brand plans. Tracked, analyzed and presented plans to executive leadership and.
• Orchestrated product and merchandising test scenarios based on shopper insights, leveraging findings to fuel future innovation; prepared and presented selling plans to retailers and executive level management.
• Accountable for the management of P&L statements, owning program performance and financials.
• Expedited the launch of American Greetings’ online grocery pickup business, rolling out within a 6-month project window to meet the accelerated change in consumer purchasing behavior.
• Crafted presentation decks to support both internal and external sales efforts.
• Managed a team of associates, hiring, training, and mentoring reports to promote career growth, engagement and drive business results.

Greater Boston Area

• Managed over 20 brands across all consumer segments, leading global marketing and product development initiatives for classic in-house gaming properties, new games development and the licensed Entertainment games.
• Drove all stages of the product life cycle, working with internal teams and external providers to identify/develop new product offerings, coordinate product launches, present at stage gates, and ensure sales targets.
• Created go-to-market strategies based on consumer testing, NPD/POS data analysis and shopper needs.
• Represented the Gaming category at global sales meetings, industry conventions and licensor business reviews, driving preparation for and presenting full year brand strategies to retailers and key business partners.
• Partnered with global supply chain to identify ways to decrease development costs and gain efficiencies.
• Developed primary communication vehicles, briefing and leading both internal teams and vendor/agency partners to ensure the delivery of comprehensive TV, PR and social media assets.

Greater Los Angeles Area

• Spearheaded the development of over 50 products across 12 brands from concept to mass production, managing product lines and daily communications between licensors and cross-functional teams to deliver against key.
• Brought products to life by championing all project turnovers and finalizing product specifications to overseas manufacturing groups.
• Made product pricing decisions to drive revenue and margin contribution; worked with sales to ensure category strategy alignment and profit optimization.
• Assisted with the planning and execution of retailer partnership meetings and industry events.
• Built detailed presentations to showcase product lines for internal and external partners.
• Partnered with creative team to deliver digital product collateral.

Tallmadge, OH

• Executed all carrier contracts, completing agreements from proposal through finalization.
• Coordinated administrative and technical project efforts to ensure efficient execution.
• Monitored the billing and accounting for all assigned projects.
• Managed social media accounts and all promotional merchandise.
• Provided interpretation services, translating all Spanish related documents, emails and calls.

Boca Raton, FL

• Worked on product development initiatives for new IP and licensed Entertainment brands, aiding in research, ideation, naming and development of new products inclusive of Strand Bands, a 2016 Activity Toy of the Year.
• Analyzed consumer and category trends, synthesizing data and presenting insights on how to enhance category performance to licensing partners and senior management.
• Collaborated with sales to build and execute effective licensor presentations.

Mountain View, CA

• Created and launched company’s first marketing campaign.
• Used quantitative analysis to calculate, track and evaluate consumer shopping behavior and campaign effectiveness.
• Participated in a top seed accelerator program (Y Combinator) to refine business model and achieve product/market fit.