• Built and executed the roadmap for the Everyday celebrations portfolio, leveraging business insights and consumer trends to develop 4P brand plans. Tracked, analyzed and presented plans to executive leadership and retail partners, identifying best practices and leading process improvement initiatives.• Orchestrated product and merchandising test scenarios based on shopper insights, leveraging findings to fuel future innovation; prepared and presented selling plans to retailers and executive level management.• Accountable for the management of P&L statements, owning program performance and financials.• Expedited the launch of American Greetings’ online grocery pickup business, rolling out within a 6-month project window to meet the accelerated change in consumer purchasing behavior.• Crafted presentation decks to support both internal and external sales efforts.• Managed a team of associates, hiring, training, and mentoring reports to promote career growth, engagement and drive business results.

• Managed over 20 brands across all consumer segments, leading global marketing and product development initiatives for classic in-house gaming properties, new games development and the licensed Entertainment games business.• Drove all stages of the product life cycle, working with internal teams and external providers to identify/develop new product offerings, coordinate product launches, present at stage gates, and ensure sales targets have been met.• Created go-to-market strategies based on consumer testing, NPD/POS data analysis and shopper needs.• Represented the Gaming category at global sales meetings, industry conventions and licensor business reviews, driving preparation for and presenting full year brand strategies to retailers and key business partners.• Partnered with global supply chain to identify ways to decrease development costs and gain efficiencies.• Developed primary communication vehicles, briefing and leading both internal teams and vendor/agency partners to ensure the delivery of comprehensive TV, PR and social media assets.• Oversaw global marketing activations and collaborated with each region on execution.

• Spearheaded the development of over 50 products across 12 brands from concept to mass production, managing product lines and daily communications between licensors and cross-functional teams to deliver against key milestones.• Brought products to life by championing all project turnovers and finalizing product specifications to overseas manufacturing groups.• Made product pricing decisions to drive revenue and margin contribution; worked with sales to ensure category strategy alignment and profit optimization.• Assisted with the planning and execution of retailer partnership meetings and industry events.• Built detailed presentations to showcase product lines for internal and external partners.• Partnered with creative team to deliver digital product collateral.• Oversaw all sample and prototype organization, accurately updating and maintaining sample development records.

• Executed all carrier contracts, completing agreements from proposal through finalization.• Coordinated administrative and technical project efforts to ensure efficient execution.• Monitored the billing and accounting for all assigned projects.• Managed social media accounts and all promotional merchandise.• Provided interpretation services, translating all Spanish related documents, emails and calls.

• Worked on product development initiatives for new IP and licensed Entertainment brands, aiding in research, ideation, naming and development of new products inclusive of Strand Bands, a 2016 Activity Toy of the Year finalist.• Analyzed consumer and category trends, synthesizing data and presenting insights on how to enhance category performance to licensing partners and senior management.• Collaborated with sales to build and execute effective licensor presentations.

• Created and launched company’s first marketing campaign.• Used quantitative analysis to calculate, track and evaluate consumer shopping behavior and campaign effectiveness.• Participated in a top seed accelerator program (Y Combinator) to refine business model and achieve product/market fit.