Senior Manager, Public Relations
Pewaukee, Wisconsin, United States
Managed the company's corporate image and identity, and served as the public relations lead on various topics, including crisis communications. Developed and executed comprehensive PR plans to support business segments and the overarching brand. Led social media strategy and built effective relationships with local and national media. Ensured alignment of public relations efforts with organizational goals and key audiences. Created engaging communications, managed distribution tactics, and developed key metrics for reporting. Partnered with HR and Community Relations to enhance the employment brand. Managed trade show media relations, product launches, and other external events. Directed and inspired PR and social media teams, agency partners, and vendors. Collaborated with internal communications, finance, and investor relations on corporate announcements.