- Spearheaded the development and implementation of comprehensive digital marketing strategies, encompassing web, SEO/SEM, email marketing, and display advertising, to drive organizational growth and engagement.- Employed data-driven methodologies to rigorously measure, evaluate, and report the ROI and performance metrics of all digital campaigns, facilitating strategic adjustments to meet and exceed established KPIs.- Orchestrated cross-functional collaborations with internal ministry departments to conceptualize, design, and implement high-conversion landing pages optimized for superior user experience.- Championed initiatives to enhance website design, user experience (UX), organic traffic, and content quality, leading to measurable improvements in engagement metrics.- Conceived and executed highly-targeted paid social media campaigns across various platforms, optimizing ad spend and maximizing reach to relevant audiences.

- Forged strong partnerships with business owners, offering tailored PPC campaign development and implementation services that drove bottom-line growth.- Directed the design and launch of visually appealing and user-centric websites, complementing broader digital marketing strategies.- Executed comprehensive online advertising strategies across multiple search engines, including Google AdWords, Bing Ads, and Yahoo Gemini, optimizing for cost-efficiency and impact.- Utilized a suite of industry-leading analytical tools to scrutinize and report on marketing performance, drawing actionable insights for continuous improvement.- Conducted extensive keyword research to inform and guide online marketing initiatives, leveraging analytics to improve visibility and conversion rates.

- Led the complete overhaul of bilingual (English and Spanish) websites, leveraging cutting-edge design and UX principles to significantly enhance user engagement and satisfaction.- Administered the maintenance and real-time monitoring of bilingual websites, ensuring optimal performance and security.- Managed cPanel hosting server, conducting routine audits and troubleshooting to maintain uptime and reliability.- Provided graphic design support across multiple channels, including email marketing, online ads, and website elements, contributing to cohesive and visually appealing brand messaging.- Engineered targeted email marketing campaigns through ClickDimensions, resulting in demonstrable upticks in open rates and engagement.- Developed and deployed attention-grabbing ad banners for PPC campaigns, optimizing for click-through rates and conversions.

- Day-to-day management of pay-per-click advertising.- Weekly reporting of all social media advertising and SEM/PPC- Web CMS: Manager of quality control and oversight of web-based content- Create content and monitor all 6 institutional social media accounts as well as oversee 24 others - Create and manage Facebook and Linkedin Ads - Maintain HubSpot Lead Generation program by publishing blogs, landing pages, and emails.- Improved Adult and Graduate Studies website usability by re-designing website through WordPress.- Manage Email Marketing by creating email layouts, templates, and reports on performance

- Publish blogs and update landing pages for the company website. - Create content for social media channels - Assist in client video shoots. - Create motion graphics for client videos.