• Manage the strategic execution and optimization of Wikimedia Foundation’s $100M+ multi-channel online fundraising program. Oversee creative content strategy, audience growth, automation and A/B testing.• Collaborate with senior management and department executives to set long-term growth goals, establish KPIs, and track and succeed revenue targets for the Wikimedia Foundation and Wikimedia Endowment• Coordinate with teams across the foundation in support of organizational growth objectives, including search engine optimization, app user recruitment, editor growth and reader/donor experience• Direct management of our frontend developers, audience strategist and design team, implementing the organizational leadership framework and OKRs to ensure individual and team success

• Lead the Wikimedia Foundation’s online banner fundraising team, responsible for deploying A/B tests on Wikipedia in dozens of languages and countries, seen by hundreds of millions of people annually and generating $75M+ of revenue for the Wikimedia movement.• Manage our team of designers, developers and copywriters to implement a controlled testing progress that drove statistically significant gains in our key metrics of donations / impressions, average gift, and recurring donors.• Balance organizational priorities around diversity and inclusivity; education and impact on the reading experience; and the development of an international donor base.

• Managed 5 National Department Heads and 3 State Directors• Designed landing pages for online advocacy and fundraising campaigns• Supervised content development across Facebook, Twitter, SMS and Email• Produced literature, banners, and graphics for events, campaigns, and online ads• Developed campaign messaging for national and local campaigns, including Voter ID, Felon Reenfranchisement, Black Male Achievement and Youth Voter Advocacy• Won and supervised content creation and conversion rate optimization for a $10,000/month Google Adwords grant from 2009 - 2014

• Supervised YoungVoterLive.com content that received 188,000 views• Oversaw earned media strategy that garnered $150,000 in event sponsorships• Produced 15,300 online Voter Registrations through adwords and social promotion

• Built the League’s online/offline data collection model, synchronizing constituent contact information across email, text and fundraising CRM platforms• Designed and managed 99Problems.org, cultural portal with 500,000 visitors to date• Acquired and assessed technology: Salsa CRM, Mobile Commons, and Salesforce• Ghost wrote major communications for Executive Director and State Directors• Earned media coverage from NYTimes, Huffington Post, CNN, Bossip, AllHipHop, GlobalGrind, Yes! Magazine and more

• Controlled all design and development decisions for desktop and mobile experience• Supervised engineers, data managers and content creators for 3 election cycles• Executed multimedia advertising campaign that drove 550,000 pageviews and 350,000 requests for data