As the Director of Marketing at PublicInput, a community engagement software company, I lead the creation and execution of marketing and content strategies for demand generation across both online and offline channels. Collaborating closely with the sales, product, and CS teams, my responsibilities include:+ Planning, leading, and attending industry events, conferences, and webinars to create relationships and increase brand awareness.+ Developing and implementing a digital marketing and communications strategy encompassing social media, website content, paid search, email campaigns, and SEO.+ Working with product team on product marketing content and messaging strategy.+ Tracking and analyzing marketing campaign performance to measure ROI and identify areas for improvement.+ Crafting a thought leadership strategy that positions the company as a leader in the GovTech space.+ Plan customer marketing efforts by creating targeted campaigns that increase customer engagement, loyalty, and advocacy. Prior to joining ICMA, I worked at ICMA, The Mistral Group, and Catalyst Rx/Catamaran.