Sruthy Kumar Email & Phone Number

Oakland, CA, US

San Francisco, California, US

• Deprecated an analysis module (Paths) and supported migration of users to another module (Journeys).
• Conducted research to understand users’ jobs-to-be-done with Paths to achieve workflow parity in Journeys; zero customers churned after deprecation. Conversion rate of users who don’t use Journeys, to running 2+.

San Francisco, California, US

• Conceptualized, designed and shipped Naming Conventions - a data governance feature unique to Heap; 35 paying accounts enabled this feature within a month of release.
• Contributed features that improved data quality and trust in Heap.
• Redesigned the analytics dashboard creation and consumption experience within Heap to improve dashboard adoption.
• Delivered several features that made data more accessible, easier to find and interpret

Salt Lake City, Utah, US

• Ideated and owned the end-to-end design of Smule's Social Gifting feature, which quickly became a new and significant revenue stream for the company.

Salt Lake City, Utah, US

• Owned the design of several growth initiatives such as FTUX and new user onboarding flows for iOS and Android users.
• Redesigned the web-based tool for song uploads.

San Francisco, California, US

• NIUM (Previously known as InstaRem) is a cross-border money transfer service for individuals & businesses.
• Managed a remotely based team of developers in building personal finance app, InstaSave; led requirements gathering, developed user stories, established feature completion timeline and review protocol.
• Designed app wireframes and mockups. Co-wrote marketing copy for website, brochures and app.
• Led cost negotiation efforts with payment solution providers MatchMove and EZ-link
• Established legal entity in Malaysia to obtain money transfer operating license.

Bangalore, Karnataka, IN

• HealthifyMe is a mobile-first app for fitness & weight management.
• Owned the enterprise product launch across 7 cities in India for key account Cognizant; identified marketing channels, ideated several in-app and email campaigns, organized cross-country campaign and led team of 40 in.
• Scoped and rolled out 4 features that improved in-app engagement by 25% and converted 796 users into paid users over 6 months; generated largest revenue by any enterprise account in 2016.
• Defined program impact metrics and used data to drive prioritization of product build; delivered a customized analytics dashboard for each enterprise account, enabling HR teams to track impact and product usage by.

Singapore, SG

• Pix Vine Capital (PixVC) is an early-stage venture capital based in Singapore.
• Performed competitive analysis, market research, financial & legal due diligence on over 200 startups across Southeast Asia, India and Israel.
• Led seed investment rounds in Glints (https://glints.com/), a career discovery portal for young professionals, and MoolahSense (https://moolahsense.com/), a fintech company.
• Managed re-branding of the company name, logo, redesigning of website, communication and marketing materials; increased inbound deal flow by 40%.

B.Eng, Industrial & Systems Engineering

Noc Israel #1

Gce 'A' Level