Manager (Data Analytics)
CurrentManages the following data portfolio for SG: Digital Office to enable data-driven planning and decision making in specific areas, such as KPI target setting, enable data-driven engagement strategies and efficient operations deployment,- Senior Go Digital- Hawker Go DigitalUtilise CRM data to enhance programme outcomes through insights, predictions, and actionable recommendationsAdhere to IM8 data governance and perform data cleansing, pre-processing and feature engineering to obtain actionable insights.Product owner for CRM development teams to manage and prioritise development backlog. Translate stakeholder needs into development tasks.Design visualisation dashboards through Business Intelligence tools such as QlikSense and Tableau for data exploration and provide insights to improve operations and achieve business objectives.Work with QGIS program to perform geo-analysis using CRM dataAutomate workflows and cleanse data with Python and Excel macrosProject manager for Heartland Go Digital portfolio, manages various stakeholders and operation needs.