Spearheading the 3D Metrology, AEC and PSA business segment across the South East Asia, South Asia, Australia/New Zealand and South Korea region. Leading a team of Regional Sales Manager (direct sales team) and Channel Manager (Distributors) to grow and expand the 3 business segment.

Assumed the position of Channel Director and leading a team of Channel Manager to identify/recruit/manage distribution channel across the Asia Pacific region for the growth of 3D Metrology (3DM), Architecture Engineering Construction (AEC) and the Public Safety Analytics business segment.Expanding the sales through distribution Channel partners by developing relationships/ partnerships, coordinates development of sales and marketing strategy, sets short and long term channel sales strategies, training of distribution channel resources.

Responsible for the sales to the Architecture Engineering Construction (AEC), Building Information Modelling (BIM) business segment.Lead and mentor a team of sales managers, distribution channels and business partners to grow and expand the business.

Business Line Manager - 3D Documentation, Asia PacificResponsible for the growth of Terrestrial Laser Scanner (TLS) in the APAC region. Build and lead a team of Sales (account manager, distribution manager) and develop a go to market strategy to achieve sales. SALES - Develop short and long term business plan- Develop, manage, recruit non-direct sales channel strategy- Review and approval of Distributors- Identify and form business partnership with software partners to develop application solutions- Identify and form business relationship with accessories vendors for application solution- Management of Distributor and development of plan/program- Develop and manage the performance of distribution managersMARKETING- Drive and coordinate internal communication between Product Manager and regional sales and support team- Plan the launch of new products- Develop strategy and manage the marketing program for the assigned product portfolio- Communication link between Product Management and AP organization- Market Intelligence- Manage and drive product positioning and messaging

Responsible for the marketing of 3D Terrestrial Laser Scanner (3D TLS) for the Asia Pacific Region. - Identification of customer and market needs - Product and market development - Craft the messaging and position for products - Conceive and develop innovative marketing programs, - Develop strategy and manage marketing program - Drive demand for the 3D TLS - Drive and coordinate internal and external communications - Roll out structured training program and collaterals for sales team - Business development with solution partners

Responsible for the ADMS (Automatic Deformation monitoring System) business for South East Asia region.- ADMS research & development- Sales & Support for ADMS distributor (Sokkia/Topcon)- Business development for the ADMS market

Head of Technical DepartmentLead a team of Technical support Specialist to support distribution channels in APAC and Middle East/Africa (MEA) region.Responsible for Product Management, Product Marketing, Training and solution developmentWork closely with R&D department and partners to develop solution for the Land Survey application. Beta testing for new product (Hardware and software).Successfully developed ADMS (Automatic Deformation Monitoring System) with R&D and jointly commissioned a IP rated long range UHF radio for RTK application for topographic survey.

Head of Service And Warranty Department, APAC/MEASetup a headquartered service and calibration center in Singapore and Egypt-Cairo.Manage a team of Engineers/technicians and service instructor to conduct training for Distributor's Service Engineers from Asia Pacific (APAC) and Middle East-Africa (MEA) region.Successfully setup more than 26 fully authorized and fully equipped service and calibration workshop across APAC/MEA with fully trained service engineers. Conduct yearly audit to certify distributor service workshop and to as Factory Authorized service center.