Alex Nikolaev

Alex Nikolaev Email and Phone Number

Brand Designer @ Plata Card
Mexico
Alex Nikolaev's Location
México, Mexico, Mexico
About Alex Nikolaev

I am a designer with over 15 years of experience, specializing in creating intuitive user experiences (UX), visually striking interfaces (UI), and emotionally impactful graphics. My expertise covers user experience, customer experience, mobile and web applications, product design, design thinking, and analytics, with a strong focus on delivering high-quality visuals that leave a lasting impression.Throughout my career, I have led teams in the complete development of products, managing both the visual and technical aspects. From concept to execution, I have overseen the design of complex services, mobile applications, and interfaces, ensuring seamless collaboration between designers, developers, and other stakeholders. My work includes managing the creation of landing pages, media players, and interactive features, as well as guiding the branding, logo creation, and animation processes. While I have knowledge of HTML, CSS, and JavaScript, my focus is on coordinating the design and technical teams to deliver cohesive, high-quality products.I am proficient in using cutting-edge visual tools, including AI-powered design systems, 3D editors, and graphic engines, alongside traditional software such as Adobe Creative Cloud, Figma. My deep understanding of these tools allows me to integrate advanced visual elements into projects while leading cross-functional teams to create impactful, user-centered designs that align with business goals.

Alex Nikolaev's Current Company Details
Plata Card

Plata Card

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Brand Designer
Mexico
Alex Nikolaev Work Experience Details
  • Plata Card
    Brand Designer
    Plata Card
    Mexico
  • Plata Card
    Brand Designer
    Plata Card Aug 2022 - Present
    As the Brand Designer, I manage the company’s brand identity, establishing a consistent visual presence across all platforms.I oversee the design team and handle project management from concept to delivery, maintaining graphics and design standards. My work focuses on creating consistent, high-impact visuals for both web and app products, contributing to Plata Card's market positioning.
  • Nomia
    Design Lead
    Nomia Aug 2019 - May 2022
    Moscow
    FOODTECH, POS/ERP, B2B, automation for shops, restaurants and cafes.I joined Nomia at its start, shaping the product concept, conducting early research and customer development, and building prototypes. I later assembled and led a team of up to 5 designers to work on key areas:UX: Developed product architecture and business logic (APP/WEB) from hypotheses to MVP, with a long-term development strategy.UI: Designed visual elements, style guides, and a scalable design system for consistency and efficiency.Branding: Created and evolved the main brand and sub-brands (e.g., test coffee shops, fast-food points for product testing, custom POS workstations).Marketing: Developed the visual language, 3D graphics, videos, and assets for campaigns, promos, events, and digital platforms.Leadership: Managed workflow, task delegation, quality control, sprint planning, and team growth through hiring, training, and mentoring.
  • Sberbank
    Art Director
    Sberbank Jun 2018 - Jan 2019
    Moscow
    FINTECH, B2C, Most biggest Russian bankLed a small team of designers in the marketing department, focusing on improving user engagement through emotional design. Key projects included:Sberbank Online Stories: Launched an "Instagram-like" Stories feature within the app, enhancing user interaction. I worked on the overall UX and developed the visual style, guidelines, and metaphors, while also managing the creation of 3D graphics and video content.
Worked on a variety of initiatives to strengthen emotional connection with users, including the development of visual assets, animations, and marketing materials to increase engagement.
In addition to design, I contributed to the overall strategy of the Sberbank Online app and participated in educational initiatives for internal teams.
  • Sberbank
    Senior Product Designer
    Sberbank Feb 2017 - Jun 2018
    Moscow
    FINTECH, Most biggest Russian bankLed 4 agile teams in the design and development of B2C products, including:Sberbank ID: Created a unified client profile for seamless, one-click purchases and service integrations with Russian online platforms.Payment Channels: Simplified payment confirmation across web and mobile using QR codes, push notifications, and other fast payment methods.Car Loans: Developed tailored user scenarios for car loan applications.Additionally, I contributed to the Sberbank Online app strategy and facilitated educational events for the design team.
  • Mybook
    Senior Product Designer
    Mybook Feb 2015 - Jul 2016
    Moscow
    Industry: B2C, B2B, Russia's largest e-book libraryLed the redesign of MyBook’s web and mobile apps, improving user experience and engagement. Developed a corporate version of the platform for businesses, and created marketing materials for promotional campaigns, helping to boost subscriptions and brand visibility.
  • Anywayanyday.Com
    Senior Ux Designer
    Anywayanyday.Com May 2014 - Nov 2014
    Moscow
    Industry: Travel, B2C, B2BDesigned web and mobile interfaces for an online service that allows users to book airline tickets and hotels. Worked on both the UX and marketing aspects, ensuring cohesive branding across platforms. Also contributed to print design for promotional materials. Awarded the Runet 2014 prize for design excellence.
  • Litres Ltd
    Ux Designer
    Litres Ltd Sep 2013 - May 2014
    Moscow
    Industry: B2C, B2B, Russia's largest e-book libraryLed the design of web and mobile interfaces, as well as marketing and print design for Litres, enhancing the platform’s usability and visual appeal. Played a key role in projects that contributed to the company winning the Runet Award in 2013 and 2014.
  • Artbrother Media Group Ltd
    Art Director
    Artbrother Media Group Ltd Aug 2011 - May 2013
    Moscow
    Industry: Digital AgencyOversaw web and mobile design projects, leading a team in creating interfaces, branding, and marketing materials for various clients. Focused on delivering creative solutions across digital and print media, ensuring brand consistency and innovative visual identity
  • «Vidok» Internet Agency
    Digital Graphic Designer
    «Vidok» Internet Agency Jan 2009 - Aug 2011
    Cheboksary, Chuvash Republic, Russia
    Worked on web and mobile design, specializing in interface design, branding, and print materials. Supported multiple projects aimed at developing brand identities and enhancing user experience for clients in various industries.

Alex Nikolaev Education Details

  • Chuvash State University
    Chuvash State University
    Bs

Frequently Asked Questions about Alex Nikolaev

What company does Alex Nikolaev work for?

Alex Nikolaev works for Plata Card

What is Alex Nikolaev's role at the current company?

Alex Nikolaev's current role is Brand Designer.

What schools did Alex Nikolaev attend?

Alex Nikolaev attended Chuvash State University.

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