I am a designer with over 15 years of experience, specializing in creating intuitive user experiences (UX), visually striking interfaces (UI), and emotionally impactful graphics. My expertise covers user experience, customer experience, mobile and web applications, product design, design thinking, and analytics, with a strong focus on delivering high-quality visuals that leave a lasting impression.Throughout my career, I have led teams in the complete development of products, managing both the visual and technical aspects. From concept to execution, I have overseen the design of complex services, mobile applications, and interfaces, ensuring seamless collaboration between designers, developers, and other stakeholders. My work includes managing the creation of landing pages, media players, and interactive features, as well as guiding the branding, logo creation, and animation processes. While I have knowledge of HTML, CSS, and JavaScript, my focus is on coordinating the design and technical teams to deliver cohesive, high-quality products.I am proficient in using cutting-edge visual tools, including AI-powered design systems, 3D editors, and graphic engines, alongside traditional software such as Adobe Creative Cloud, Figma. My deep understanding of these tools allows me to integrate advanced visual elements into projects while leading cross-functional teams to create impactful, user-centered designs that align with business goals.
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Brand DesignerPlata CardMexico -
Brand DesignerPlata Card Aug 2022 - PresentAs the Brand Designer, I manage the company’s brand identity, establishing a consistent visual presence across all platforms.I oversee the design team and handle project management from concept to delivery, maintaining graphics and design standards. My work focuses on creating consistent, high-impact visuals for both web and app products, contributing to Plata Card's market positioning. -
Design LeadNomia Aug 2019 - May 2022MoscowFOODTECH, POS/ERP, B2B, automation for shops, restaurants and cafes.I joined Nomia at its start, shaping the product concept, conducting early research and customer development, and building prototypes. I later assembled and led a team of up to 5 designers to work on key areas:UX: Developed product architecture and business logic (APP/WEB) from hypotheses to MVP, with a long-term development strategy.UI: Designed visual elements, style guides, and a scalable design system for consistency and efficiency.Branding: Created and evolved the main brand and sub-brands (e.g., test coffee shops, fast-food points for product testing, custom POS workstations).Marketing: Developed the visual language, 3D graphics, videos, and assets for campaigns, promos, events, and digital platforms.Leadership: Managed workflow, task delegation, quality control, sprint planning, and team growth through hiring, training, and mentoring. -
Art DirectorSberbank Jun 2018 - Jan 2019MoscowFINTECH, B2C, Most biggest Russian bankLed a small team of designers in the marketing department, focusing on improving user engagement through emotional design. Key projects included:Sberbank Online Stories: Launched an "Instagram-like" Stories feature within the app, enhancing user interaction. I worked on the overall UX and developed the visual style, guidelines, and metaphors, while also managing the creation of 3D graphics and video content. Worked on a variety of initiatives to strengthen emotional connection with users, including the development of visual assets, animations, and marketing materials to increase engagement. In addition to design, I contributed to the overall strategy of the Sberbank Online app and participated in educational initiatives for internal teams. -
Senior Product DesignerSberbank Feb 2017 - Jun 2018MoscowFINTECH, Most biggest Russian bankLed 4 agile teams in the design and development of B2C products, including:Sberbank ID: Created a unified client profile for seamless, one-click purchases and service integrations with Russian online platforms.Payment Channels: Simplified payment confirmation across web and mobile using QR codes, push notifications, and other fast payment methods.Car Loans: Developed tailored user scenarios for car loan applications.Additionally, I contributed to the Sberbank Online app strategy and facilitated educational events for the design team. -
Senior Product DesignerMybook Feb 2015 - Jul 2016MoscowIndustry: B2C, B2B, Russia's largest e-book libraryLed the redesign of MyBook’s web and mobile apps, improving user experience and engagement. Developed a corporate version of the platform for businesses, and created marketing materials for promotional campaigns, helping to boost subscriptions and brand visibility. -
Senior Ux DesignerAnywayanyday.Com May 2014 - Nov 2014MoscowIndustry: Travel, B2C, B2BDesigned web and mobile interfaces for an online service that allows users to book airline tickets and hotels. Worked on both the UX and marketing aspects, ensuring cohesive branding across platforms. Also contributed to print design for promotional materials. Awarded the Runet 2014 prize for design excellence. -
Ux DesignerLitres Ltd Sep 2013 - May 2014MoscowIndustry: B2C, B2B, Russia's largest e-book libraryLed the design of web and mobile interfaces, as well as marketing and print design for Litres, enhancing the platform’s usability and visual appeal. Played a key role in projects that contributed to the company winning the Runet Award in 2013 and 2014. -
Art DirectorArtbrother Media Group Ltd Aug 2011 - May 2013MoscowIndustry: Digital AgencyOversaw web and mobile design projects, leading a team in creating interfaces, branding, and marketing materials for various clients. Focused on delivering creative solutions across digital and print media, ensuring brand consistency and innovative visual identity
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Digital Graphic Designer«Vidok» Internet Agency Jan 2009 - Aug 2011Cheboksary, Chuvash Republic, RussiaWorked on web and mobile design, specializing in interface design, branding, and print materials. Supported multiple projects aimed at developing brand identities and enhancing user experience for clients in various industries.
Alex Nikolaev Education Details
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Chuvash State UniversityBs
Frequently Asked Questions about Alex Nikolaev
What company does Alex Nikolaev work for?
Alex Nikolaev works for Plata Card
What is Alex Nikolaev's role at the current company?
Alex Nikolaev's current role is Brand Designer.
What schools did Alex Nikolaev attend?
Alex Nikolaev attended Chuvash State University.
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Alex Nikolaev
Greater Paris Metropolitan Region2gmail.com, infiniti.com -
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1uchicago.edu
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Alex Nikolaev
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