Collaborate with management to identify promising market opportunities and drive leads, fostering growth in PrimeSource Building Products' core pneumatic systems and concrete accessory business within a specified geographic area. Leverage analytics, collaborate with Product Management and Import Sourcing Teams, and utilize internal resources to develop targeted programs aimed at significantly growing regional business. Prioritize opportunities in collaboration with District Sales Managers and Territory Managers, ensuring optimal resource allocation for building stronger partnerships. Conduct thorough market research, tracking current conditions and competitive activities to stay ahead of trends. Formulate strategies and execute promotional activities to boost sales using Salesforce, Tableau and SAP enterprise tools. Ensure product programs are aligned with local market needs through regular review and monitoring. Maintain a proactive approach to sales targets, consistently exceeding sales and profit budgets by closely monitoring and analyzing sales reports. Engage with customers onsite to solicit and process sales opportunities efficiently. Provide support and training to colleagues on Analytics and Salesforce Tools within the designated region. Remain flexible to handle additional responsibilities as assigned by District Sales Manager, Director & VP.

Provide new fastener and fastening systems (tools, compressors and related accessories) product leadership, including technical, quality compliance and product support to customers, sales channels, as well as vendors, internal and external stakeholders.Support supply chain activities for all products in managed category.Identify and qualify new growth opportunities, including new potential customers, segments, sales channels, and geographies. Establish and execute detailed product plan, incorporating cost, delivery and operational support goals, as well as customer expansion strategies which meet or exceed Company goals for volume, margin and market share.Work with Sales staff to ensure that a clear, consistent price and marketing strategy is employed within regions and channels.Communicate costing, pricing or other critical issues to ELT, SLT and Commercial Team.Actively participate in forecasting of product volume and pricing, based on customer, market and economic conditions. Prepare periodic reports showing volume, market share, profitability, potential sales and areas of proposed business development.Working with Sales, resolve product issues, as required.Collaborating with Sales, create and deliver product presentations for customers.Assist National Account Executives, Regional VPs, District Sales Managers and Sales Representatives in negotiating and closing deals.Monitor and evaluate the activities, products, and market share of the competition.Organize and create cost analyses against market price. Responsible for making sure all costs are accounted and that profit targets are achieved.Coordinate all specifications from customers and liaison with Quality Assurance to ensure achievement of consistent quality of goods from overseas vendors.New product pipeline management from initial stages to post launch evaluation.

Part of a two member team managing the highest end fastener product line for a nationwide distributor. Selling to all levels of the distribution chain, marketing responsibilities, inventory management and leading team member training.

Directed all sales, marketing and business development functions, including brand category management, key account management, customer relationship development, vendor negotiations, and inventory fulfillment. Built distribution channels with STAFDA accounts, independent building materials suppliers, Wholesalers and two-step distribution. Hold P&L and budget responsibilities. Provide cross-functional team training, coaching, and mentoring of both inside and outside sales personnel. Developed innovative products, direct new product launches and current line improvements. Facilitated all advertising including traditional print media, trade shows, press releases, trade expert editorials, website promotion and social networking platforms. Overhauled packaging and standardize product presentation. Partnered with building materials companies to ensure mutual product performance. Fortified product procurement from global suppliers including Asia, Central America, and the Middle East.Selected Achievements:• Instrumental in transformation of a in-house product into a well known specialty fastener brand; set higher expectations and instituted aggressive distribution acquisition/support resulting in 107% revenue increase over four years.• Met or exceeded all overall company quotas throughout tenure, helped steer organization through toughest building market in over two decades. • Delivered net year end profits despite sharp revenue decreased with inventory management and expense control.• Consistently developed strong, sustainable relationships with non-traditional distribution partners and executive decision makers of leading building materials companies.• Supervised the launch of new web site, catalog, newsletter and all marketing materials.

Earned promotions/reassignments following superior performance and demonstrated ability to quickly learn and master complex concepts. Managed multi-state territories comprised of National Accounts, buying groups and independent resellers, overseeing total annual sales exceeding $30 million. Developed and implemented strategic plans to market the full product line to all available channels of distribution. Leader in channel/end-user sales development, new market identification and product pull-through. Responsible for management, recruiting, coaching and salary administration of multiple direct reports. Monitored national operational and sales performance to ensure alignment with parent company’s profit goals. Effectively communicated sales division needs and expectations to senior Japanese and American Management.

Demonstrated success managing accounts in a dynamic 4 state territory. Took a lead position in the implementation of fastener program by direct communication with factories and purchasing managers. Conceptualized and facilitated the sales concept of “blitzing” markets with one key distributor resulting in market share growth and added value to the client. Aided factory designers in territory to research end user needs in new product development. Added new markets with the active pursuit of the rental yard channel and online sales.

Took responsibility for the management of the customer base within a defined geographical area. Key aspects of the role were to support customer transactions in a responsive, efficient and effective way, as well as working with selected customers to drive sales and improve business performance. Ensured that Dealers, Installers and Specifiers worked positively with VELUX. Specific role objectives were set that put a focus on ensuring good support of our customers, winning projects and growing the business; this required focus and good use of available resources, including Inside Sales, Corporate support and technicians.