Specialized in creative, product, and business strategy for adidas SpeedLab—a new and innovative business unit focused on the quick-turn design and production of adidas graphic apparel.Worked alongside various specialized design teams to develop graphic apparel concepts & messaging for flagship sporting events on behalf of NBA, NHL, MLS, and NCAA sports leagues and teams.Developed graphic apparel concepts and messaging celebrating spontaneous, “hot market” moments in sports—quick-turn apparel designed, produced, and brought to market in 10 days or less.Developed content for various product marketing initiatives on behalf of adidas retail partners and internal teams.Wrote customer-facing product narratives for use in retail listings on both internal wholesaler and DTC eCommerce websites. Collaborated with the adidas legal team to review product content & concepts and navigate trademark restrictions. Developed internal marketing & communications tools for our thriving BU, including email campaigns, product pitch decks, performance presentations, business insights tools, and sales enablement resources.Assumed additional responsibilities as product manager in the latter months of my tenure, serving as a single point of contact for adidas sales reps and go-to-market leads, managing incoming licensed apparel design requests for NBA, NHL, MLS, and NCAA sports leagues and teams.

Specialized in the design of brands, products, and services, largely for SaaS technology companies—from startups to seasoned enterprises.Lead content creation initiatives for websites, digital collateral, presentations, and digital products for a diverse portfolio of clients.Shifted to a client experience role after my first year, serving as the single point of contact and consultant for flagship client, ExactTarget, which would later become Salesforce Marketing Cloud in 2013.Grew ExactTarget/Salesforce partnership by 35% in our first year alongside a diligent team of designers, and went on to field initiatives across the brand’s rapidly growing divisions for as many as 50 client partners.

Aligned my skill for content and creative direction with account management, serving as both content lead and key contact for my respective accounts, including St. Vincent Heart Center, USA Diving, and Southeast Neighborhood Development, Inc.Lead content strategy and ongoing management of St. Vincent Heart Center microsite alongside our firm’s design & development team.Wrote and produced an ongoing series of short video documentaries celebrating successes in heart care with testimonials from St. Vincent Heart Center doctors and respective patients.Wrote and produced campaign content for radio, television, print, and other traditional ad media and collateral.Managed new client inquiries, initiatives, project deliverables, and stakeholder & partner relationships.