Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google Email & Phone Number

Developed an automated Attribution & UX Analytics Tool that integrates with any RDBS or NoSQL platform. Audits GDN, AdWords, YT, Facebook, LinkedIn, Google Analytics, Adobe, Heap, KISS, Matomo/Piwik, Salesforce.• STRATEGY: Identify tactics for data collection and use-cases for marketing decisions.• ARCHITECT: Develop data schemas and ETL pipelines to automate ROAS opportunities.• CPA: Optimize cost-per-acquisition to maintain ROAS profitability.• ML: Next best action, targeted messaging/advertising.• AUDITING: Automated validation of data capture from Google and Adobe.• CPA: Optimize cost-per-acquisition to maintain ROAS profitability.

New York, New York, Us

Adobe Partner Agency- leading Digital MarTech Practice, AI & ML. Creating custom tech solutions integrating Adobe Experience Cloud, Google360, Salesforce, and Eloqua.SUMMARYAudience & Campaign Insights, Data Workflow, Manage Outsourced Projects, Data Modeling & Visualization, Data Engineering, Digital Marketing StrategyFUNCTIONSData Insights, Digital Strategy, Adobe Analytics Implementation (Omniture SiteCatalyst), Neolane, Adobe Campaign, Google Analytics Implementation, AB/Multivariate Optimization, Data Wrangling, Data Warehouse, Data Visualization, CRM.• INDUSTRIES: eCommerce, Finance / Banking, CPG, Pharma• RFP/RFQ: Sales planning, delivery estimations• MANAGEMENT: Hands-on team lead (5-8) for up-stream and down-stream data delivery projects• STRATEGY: Analytics Implementation, Data-mining, CRM, Lead Gen, Conversion OptimizationeCommerce, Omniture, Adobe Analytics, Data Architecture, Data Engineering, Business Development, Internet Marketing, Python, Pandas, SQL, MongoDB, Adobe Analytics Implementation, Google Analytics Implementation, Adobe Campaign, Adobe Target, AEM

New York, Ny, Us

Adobe Partner Agency- leading Digital MarTech Practice, AI & ML. Creating custom tech solutions integrating Adobe Experience Cloud, Google360, Salesforce, and Eloqua.Analytics, SEO, SEM, Display/Banner, Website Analytics Tag Implementation, Social Media Audience Development, Lead Gen/Email CRM . . . • INDUSTRIES: Travel & Tourism, Healthcare & Pharmaceutical• MANAGEMENT: Hands-on team lead (5) for up-stream and down-stream data delivery projects • COMPANY TRAINING: Train staff on new analytics tools & debugging web trackingeCommerce, Omniture, Adobe Analytics, Webtrends, Google Analytics, Analytics, Analytics Implementation, Google Dynamic Tag Manager DTM, Data Science, Data-mining, Data Visualization, SEO, PPC, SEM, Competitive Analysis, Business Development, Internet Marketing, Omniture Implementation, Python, Pandas, SQL, MongoDB

New York, Ny, Us

B2B media with 145 online web properties in 17 industries.Audience Development & Digital Intelligence.Web Analytics, Web Analyst, Digital Analytics, Digital Analyst, Optimization, Omniture, SiteCatalyst, Google Analytics, Adobe Analytics Implementation, Email, Digital Display Banner Ads, Marketing Mix Analysis, Data Science, Internet Marketing

Verona, New York, Us

{ DEPARTMENT TRAINING - USE & STRATEGY }•Online Gaming•Gaming Floor Analysis•Landing Page Development•SEO & SEM•Display Retargeting/Rich Media•Social Media Branding•Online Direct Acquisition•Analytics Profiling•ABN Testing and OptimizationData Analysis, Analytics, Gaming, Internet Marketing, Digital, Analytics Implementation, Omniture Implementation, Optimization

Oslo, Oslo, No

Tech company providing custom software and ad exchange solutions for publishers to optimize display ad campaigns. Exit Strategy to be acquired within 2 years.{ WEB ANALYTICS & AD YIELD OPTIMIZATION }•WEB ANALYTICS: Manually optimize ad performance to control impressions delivered and increase eCPM•DATABASE REPORTING: Retrieve & manipulate SQL data.•PREDICTIVE MODELING: SPSS & R predicting ad delivery.•A/B/N MULTIVARIATE: Test & analyze Delivery% & CTR amongst Optimize-Control ads•WEB USABILITY: Improve webpages, call to actions, analyzing clickstreams to increase conversion rates•CLIENT REPORTING: Improve new reporting suite. Create ad hoc PowerPoint presentations, and interactive Excel dashboards and spreadsheets•SOFTWARE: Open AdStream (OAS), Helios, DARTData Visualization, Data Analysis, Marketing Analytics, Digital Media

Conexion Media, acquired by Evenpro.Moved to South America without knowing the language or culture, but made it a personal success.{ INTERNET DIGITAL MARKETING }•Campaign Development & Management•Campaign P/L & Web Analytics•Omniture Implementation, Urchin Implementation/Google Analytics Implementation•SEO/SEM/Print Campaign Management•Project Underwriting & Contract Negotiation•Team Supervision (5 internal staff/20 remote staff)•Domestic & International Team Management•Web Analytics & A/B/N Multivariate Testing (Urchin/Google)•Vendor outsourcing & Project Management•Search Engine Optimization/Search Engine Marketing•Front End Development (HTML, CSS, JavaScript/JQuery)•Developed CRM & E-commerce Ticketing System (CRM/ERP/PLM)•Email and Mobile Marketing (MSSQL/MySQL Database)•Google Yahoo MSN Rankings•Social Media Design•Pay-Per-Click (Google, Yahoo, MSN)••ACHIEVEMENTS: Jennifer Lopez, Fania, Roberto Roena, Shakira, Santana, Grammys••#2 Most Searched Entertainer- Google Zeitgeist 2010{ BUSINESS DEVELOPMENT & SALES }•Performer & Artist booking•Lead Generating & Cold Calling•Networking & Relationship Development••ACHIEVEMENTS: Sold $6 million in new business

Co-founded a company in a country that I had to learn both Spanish & Quechua, grow eCommerce during a global recession ... one of the best learning experiences ever.• TEAM LEAD: Managed a mixed team of tour guides and engineers.• WEB LEAD: Design company website & microsites.• INTERNET MARKETING: Plan/Develop/Execute/Optimize digital campaigns (SEO/SEM/Display).• TRAVEL & DESTINATION MANAGEMENT: Plan & lead group tours from North America.Sold the company. Working on something new & similar.

Tokyo, Jp

Commodities Analyst for APAC and India regions.{ PROCUREMENT & ANALYTICS }•Hedging & Risk mitigation•Inventory Analysis & Forecasting•Financial budgeting•Cost reduction•Chemical-Food-Pharmaceutical ingredients•Industrial products•Purchasing & Logistics•Domestic & International Sourcing•Quality validation•Brazil, China, Czech Rep, France, India, Japan, Korea, Peru, Taiwan••ACHIEVEMENTS: Managed $34 Million hedge against global recession with ▲24% value increase.{ PRODUCT DEVELOPMENT }•Promotion (CoBranding/ReBranding)•Formulation•Research & Development•Product Channel & Distribution••Achievements: Abbott Labs, Coca-Cola, Pepsi, Minute Maid, Tropicana, Proctor & Gamble, TrimSpa, GNC, Mitsubishi Gas Chemical, Vitamin Water, Swanson Vitamins, Walgreens, CVS{ SALES }•Penetrate New Markets & Diversify Clientele•Lead Generating & Cold Calling•Networking & Relationship Development••ACHIEVEMENTS: $31 million+ lifetime ($9 million profit)

Bruxelles, Région De Bruxelles-Capitale, Be

Online gaming casino acquired by Caesar's Entertainment.{ ONLINE ADVERTISING & ENGAGEMENT}•TEAM LEAD: Managed teams across USA, Canada, UK•WEB ANALYTICS: User engagement (Urchin)•DISPLAY ADS: Design & campaign management•SEO: Front-end & content copy writing•EMAIL MARKETING: A/B Testing rented lists•USER EXPERIENCE: Interface design & usability optimization•USER ANALYSIS: Winnings to playability

Norwalk, Ct, Us

Formerly eTouches.Online Event/Conference Management & Web e-Ticketing{ IT OPERATIONS & PROJECT MANAGEMENT }• Database maintenance• Event & Conference planning• Supplier management{ CUSTOMER SERVICE }• Customer complaint resolution• Order processing

White Plains, Ny, Us

International Trade Industrial Products (Automotive & Aviation)Commercial Food Service Electronics (Hotel & Restaurant)Automotive and Aerospace { SALES }• International Lead Generation• Database Management• Print Marketing{ PURCHASING}• CRM Campaigns (Mail, Email, Fax)• Purchase Orders• Commercial Invoices• Logistics & Shipping Documents

Traffic Specialist (Internship)• Site Analytics• Publishing Display Analytics• Data Mining• UX Design• Automated Platform Messaging

Master Of Science - Ms, Data Analytics

Master Of Science, Internet Marketing

Bachelor Of Business Administration, International Marketing/Computer Science

Training, Sitecatalyst, Implementation, Campaign, Target, Reportbuilder

Qualified Individual

Program:, Foreign Languages

Program, Spanish Language, Advanced