Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google

Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google Email and Phone Number

Adobe Partner Agency, Senior Practice Lead @ Attrilytics
Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google's Location
New York, New York, United States, United States
About Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google

✪Please don't SPAM me✪MARTECH STRATEGY + DATA ENGINEERING + OPTIMIZATION + LEAD = SAM• •• SUMMARY •• •Design->Manage->Optimize Digital Campaigns to generate Leads & Sales.Keep Marketing decisions within Marketing Dept -- not -- "linear approach" IT Dept?Need a Digital Strategy from Big Data?Have internal/outsourced team requiring Project Leadership?Does your website need improved analytics implementation tracking?Interested in optimizing your eCommerce conversion & UX?Improve Google SEO rank?Interactive Big Data Dashboards?••• BACKGROUND: 360° DIGITAL WEB MARKETING & DATA ANALYTICS •••Analytics, Digital Marketing, Email Marketing, Web Design, Google rankings, & e-commerce sales. Projects have ranged from $30,000-$2.2 Million.•SOFTWARE: Omniture, Google Analytics, Dreamweaver, Photoshop, DoubleClick, OAS, Helios•IMPLEMENTATION: Adobe Analytics (Ensighten, DTM), Google Analytics (GTM)•WEB ANALYTICS: eCommerce, Lead Generation, Funnel Conversion•DATABASE: MSSQL, PostgreSQL, MongoDB, Hadoop•DATA ANALYSIS & VISUALIZATION: Tableau, PowerBI, Excel, Python/Pandas/NumPy•OPTIMIZATION: ABn/Multivariate Testing, Attribution, UX•AD YIELD: Media Planning, Predictive Analytics•DIGITAL AD DISPLAY: Ad Yield Optimization•SEO: 1st Page Google every client. #2 Google Zeitgeist 2010•SEM: Google Certified Individual, managed $50K own money•EMAIL MARKETING: Eloqua, Yesmail, Salesforce•SOCIAL MEDIA: Crimson Hexagon, Sysomos, Adobe Social•WEB DESIGN/DEVELOPMENT: HTML5, CSS3, JavaScript, PHP, MySQL•CMS: Drupal, Joomla, Wordpress, AEM{ BUSINESS DEVELOPMENT }Ecommerce, Pharmaceutical, Entertainment, Food & Beverage, Sports Nutrition, Web Publishers•CAREER SALES: $31+ MillionSpecialties: Web Analytics, Amazon Marketplace, SEO, SEM, Project Management, Digital Strategy, Sales & Marketing, Omniture SiteCatalyst, Adobe Analytics, Google Analytics, Target, Workbench, VP Analytics, Data Science, AdWords, Adobe Marketing Cloud

Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google's Current Company Details
Attrilytics

Attrilytics

View
Adobe Partner Agency, Senior Practice Lead
Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google Work Experience Details
  • Attrilytics
    Principal Consultant
    Attrilytics 2017 - Present
    Developed an automated Attribution & UX Analytics Tool that integrates with any RDBS or NoSQL platform. Audits GDN, AdWords, YT, Facebook, LinkedIn, Google Analytics, Adobe, Heap, KISS, Matomo/Piwik, Salesforce.• STRATEGY: Identify tactics for data collection and use-cases for marketing decisions.• ARCHITECT: Develop data schemas and ETL pipelines to automate ROAS opportunities.• CPA: Optimize cost-per-acquisition to maintain ROAS profitability.• ML: Next best action, targeted messaging/advertising.• AUDITING: Automated validation of data capture from Google and Adobe.• CPA: Optimize cost-per-acquisition to maintain ROAS profitability.
    View
  • Publicis
    Director
    Publicis 2015 - 2017
    New York, New York, Us
    Adobe Partner Agency- leading Digital MarTech Practice, AI & ML. Creating custom tech solutions integrating Adobe Experience Cloud, Google360, Salesforce, and Eloqua.SUMMARYAudience & Campaign Insights, Data Workflow, Manage Outsourced Projects, Data Modeling & Visualization, Data Engineering, Digital Marketing StrategyFUNCTIONSData Insights, Digital Strategy, Adobe Analytics Implementation (Omniture SiteCatalyst), Neolane, Adobe Campaign, Google Analytics Implementation, AB/Multivariate Optimization, Data Wrangling, Data Warehouse, Data Visualization, CRM.• INDUSTRIES: eCommerce, Finance / Banking, CPG, Pharma• RFP/RFQ: Sales planning, delivery estimations• MANAGEMENT: Hands-on team lead (5-8) for up-stream and down-stream data delivery projects• STRATEGY: Analytics Implementation, Data-mining, CRM, Lead Gen, Conversion OptimizationeCommerce, Omniture, Adobe Analytics, Data Architecture, Data Engineering, Business Development, Internet Marketing, Python, Pandas, SQL, MongoDB, Adobe Analytics Implementation, Google Analytics Implementation, Adobe Campaign, Adobe Target, AEM
    View
  • Interpublic Group (Ipg)
    Senior Practice Lead
    Interpublic Group (Ipg) 2013 - 2015
    New York, Ny, Us
    Adobe Partner Agency- leading Digital MarTech Practice, AI & ML. Creating custom tech solutions integrating Adobe Experience Cloud, Google360, Salesforce, and Eloqua.Analytics, SEO, SEM, Display/Banner, Website Analytics Tag Implementation, Social Media Audience Development, Lead Gen/Email CRM . . . • INDUSTRIES: Travel & Tourism, Healthcare & Pharmaceutical• MANAGEMENT: Hands-on team lead (5) for up-stream and down-stream data delivery projects • COMPANY TRAINING: Train staff on new analytics tools & debugging web trackingeCommerce, Omniture, Adobe Analytics, Webtrends, Google Analytics, Analytics, Analytics Implementation, Google Dynamic Tag Manager DTM, Data Science, Data-mining, Data Visualization, SEO, PPC, SEM, Competitive Analysis, Business Development, Internet Marketing, Omniture Implementation, Python, Pandas, SQL, MongoDB
    View
  • Penton Media
    Director
    Penton Media 2011 - 2013
    New York, Ny, Us
    B2B media with 145 online web properties in 17 industries.Audience Development & Digital Intelligence.Web Analytics, Web Analyst, Digital Analytics, Digital Analyst, Optimization, Omniture, SiteCatalyst, Google Analytics, Adobe Analytics Implementation, Email, Digital Display Banner Ads, Marketing Mix Analysis, Data Science, Internet Marketing
    View
  • Turning Stone Resort Casino
    Digital Marketing Consultant
    Turning Stone Resort Casino 2011 - 2011
    Verona, New York, Us
    { DEPARTMENT TRAINING - USE & STRATEGY }•Online Gaming•Gaming Floor Analysis•Landing Page Development•SEO & SEM•Display Retargeting/Rich Media•Social Media Branding•Online Direct Acquisition•Analytics Profiling•ABN Testing and OptimizationData Analysis, Analytics, Gaming, Internet Marketing, Digital, Analytics Implementation, Omniture Implementation, Optimization
    View
  • Maxifier-Magenta Technology
    Director, Adtech Engineering
    Maxifier-Magenta Technology 2010 - 2011
    Oslo, Oslo, No
    Tech company providing custom software and ad exchange solutions for publishers to optimize display ad campaigns. Exit Strategy to be acquired within 2 years.{ WEB ANALYTICS & AD YIELD OPTIMIZATION }•WEB ANALYTICS: Manually optimize ad performance to control impressions delivered and increase eCPM•DATABASE REPORTING: Retrieve & manipulate SQL data.•PREDICTIVE MODELING: SPSS & R predicting ad delivery.•A/B/N MULTIVARIATE: Test & analyze Delivery% & CTR amongst Optimize-Control ads•WEB USABILITY: Improve webpages, call to actions, analyzing clickstreams to increase conversion rates•CLIENT REPORTING: Improve new reporting suite. Create ad hoc PowerPoint presentations, and interactive Excel dashboards and spreadsheets•SOFTWARE: Open AdStream (OAS), Helios, DARTData Visualization, Data Analysis, Marketing Analytics, Digital Media
    View
  • Evenpro
    Director, Digital (Dev Lead, Analytics, Seo & Sem)
    Evenpro 2007 - 2010
    Conexion Media, acquired by Evenpro.Moved to South America without knowing the language or culture, but made it a personal success.{ INTERNET DIGITAL MARKETING }•Campaign Development & Management•Campaign P/L & Web Analytics•Omniture Implementation, Urchin Implementation/Google Analytics Implementation•SEO/SEM/Print Campaign Management•Project Underwriting & Contract Negotiation•Team Supervision (5 internal staff/20 remote staff)•Domestic & International Team Management•Web Analytics & A/B/N Multivariate Testing (Urchin/Google)•Vendor outsourcing & Project Management•Search Engine Optimization/Search Engine Marketing•Front End Development (HTML, CSS, JavaScript/JQuery)•Developed CRM & E-commerce Ticketing System (CRM/ERP/PLM)•Email and Mobile Marketing (MSSQL/MySQL Database)•Google Yahoo MSN Rankings•Social Media Design•Pay-Per-Click (Google, Yahoo, MSN)••ACHIEVEMENTS: Jennifer Lopez, Fania, Roberto Roena, Shakira, Santana, Grammys••#2 Most Searched Entertainer- Google Zeitgeist 2010{ BUSINESS DEVELOPMENT & SALES }•Performer & Artist booking•Lead Generating & Cold Calling•Networking & Relationship Development••ACHIEVEMENTS: Sold $6 million in new business
    View
  • Travel 2 Peru
    Co-Founder (Ecommerce & Tour Manager)
    Travel 2 Peru 2007 - 2010
    Co-founded a company in a country that I had to learn both Spanish & Quechua, grow eCommerce during a global recession ... one of the best learning experiences ever.• TEAM LEAD: Managed a mixed team of tour guides and engineers.• WEB LEAD: Design company website & microsites.• INTERNET MARKETING: Plan/Develop/Execute/Optimize digital campaigns (SEO/SEM/Display).• TRAVEL & DESTINATION MANAGEMENT: Plan & lead group tours from North America.Sold the company. Working on something new & similar.
  • Marubeni Corporation
    Account Manager / Commodities Analyst (Apac)
    Marubeni Corporation 2001 - 2008
    Tokyo, Jp
    Commodities Analyst for APAC and India regions.{ PROCUREMENT & ANALYTICS }•Hedging & Risk mitigation•Inventory Analysis & Forecasting•Financial budgeting•Cost reduction•Chemical-Food-Pharmaceutical ingredients•Industrial products•Purchasing & Logistics•Domestic & International Sourcing•Quality validation•Brazil, China, Czech Rep, France, India, Japan, Korea, Peru, Taiwan••ACHIEVEMENTS: Managed $34 Million hedge against global recession with ▲24% value increase.{ PRODUCT DEVELOPMENT }•Promotion (CoBranding/ReBranding)•Formulation•Research & Development•Product Channel & Distribution••Achievements: Abbott Labs, Coca-Cola, Pepsi, Minute Maid, Tropicana, Proctor & Gamble, TrimSpa, GNC, Mitsubishi Gas Chemical, Vitamin Water, Swanson Vitamins, Walgreens, CVS{ SALES }•Penetrate New Markets & Diversify Clientele•Lead Generating & Cold Calling•Networking & Relationship Development••ACHIEVEMENTS: $31 million+ lifetime ($9 million profit)
    View
  • Golden Palace Casino & Sports
    Webmaster, Web & Media
    Golden Palace Casino & Sports 2002 - 2006
    Bruxelles, Région De Bruxelles-Capitale, Be
    Online gaming casino acquired by Caesar's Entertainment.{ ONLINE ADVERTISING & ENGAGEMENT}•TEAM LEAD: Managed teams across USA, Canada, UK•WEB ANALYTICS: User engagement (Urchin)•DISPLAY ADS: Design & campaign management•SEO: Front-end & content copy writing•EMAIL MARKETING: A/B Testing rented lists•USER EXPERIENCE: Interface design & usability optimization•USER ANALYSIS: Winnings to playability
    View
  • Etouches
    Web Marketing Specialist
    Etouches 2000 - 2001
    Norwalk, Ct, Us
    Formerly eTouches.Online Event/Conference Management & Web e-Ticketing{ IT OPERATIONS & PROJECT MANAGEMENT }• Database maintenance• Event & Conference planning• Supplier management{ CUSTOMER SERVICE }• Customer complaint resolution• Order processing
    View
  • Dorian Drake International
    Sales Assistant & Email Specialist
    Dorian Drake International 1999 - 2000
    White Plains, Ny, Us
    International Trade Industrial Products (Automotive & Aviation)Commercial Food Service Electronics (Hotel & Restaurant)Automotive and Aerospace { SALES }• International Lead Generation• Database Management• Print Marketing{ PURCHASING}• CRM Campaigns (Mail, Email, Fax)• Purchase Orders• Commercial Invoices• Logistics & Shipping Documents
    View
  • Collegeclub.Com
    Traffic Specialist
    Collegeclub.Com 1999 - 2000
    Traffic Specialist (Internship)• Site Analytics• Publishing Display Analytics• Data Mining• UX Design• Automated Platform Messaging
    View

Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google Education Details

  • The City University Of New York
    The City University Of New York
    Data Analytics
  • Full Sail University
    Full Sail University
    Internet Marketing
  • Pace University
    Pace University
    International Marketing/Computer Science
  • Adobe Systems
    Adobe Systems
    Reportbuilder
  • Google Inc.
    Google Inc.
    Qualified Individual
  • Berlitz Language Schools
    Berlitz Language Schools
    Foreign Languages
  • Instituto Isso Del Idioma Español - Colombia
    Instituto Isso Del Idioma Español - Colombia
    Advanced

Frequently Asked Questions about Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google

What company does Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google work for?

Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google works for Attrilytics

What is Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google's role at the current company?

Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google's current role is Adobe Partner Agency, Senior Practice Lead.

What schools did Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google attend?

Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google attended The City University Of New York, Full Sail University, Pace University, Adobe Systems, Google Inc., Berlitz Language Schools, Instituto Isso Del Idioma Español - Colombia.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.