Sam R. S. Martech Adtech Ml Ai Analytics Adobe Google Email & Phone Number

• Developed an automated Attribution & UX Analytics Tool that integrates with any RDBS or NoSQL platform. Audits GDN, AdWords, YT, Facebook, LinkedIn, Google Analytics, Adobe, Heap, KISS, Matomo/Piwik, Salesforce.
• STRATEGY: Identify tactics for data collection and use-cases for marketing decisions.
• ARCHITECT: Develop data schemas and ETL pipelines to automate ROAS opportunities.
• CPA: Optimize cost-per-acquisition to maintain ROAS profitability.
• ML: Next best action, targeted messaging/advertising.
• AUDITING: Automated validation of data capture from Google and Adobe.

New York, New York, US

• Adobe Partner Agency- leading Digital MarTech Practice, AI & ML. Creating custom tech solutions integrating Adobe Experience Cloud, Google360, Salesforce, and Eloqua.SUMMARYAudience & Campaign Insights, Data Workflow.
• INDUSTRIES: eCommerce, Finance / Banking, CPG, Pharma
• RFP/RFQ: Sales planning, delivery estimations
• MANAGEMENT: Hands-on team lead (5-8) for up-stream and down-stream data delivery projects
• STRATEGY: Analytics Implementation, Data-mining, CRM, Lead Gen, Conversion OptimizationeCommerce, Omniture, Adobe Analytics, Data Architecture, Data Engineering, Business Development, Internet Marketing, Python.

New York, NY, US

• Adobe Partner Agency- leading Digital MarTech Practice, AI & ML. Creating custom tech solutions integrating Adobe Experience Cloud, Google360, Salesforce, and Eloqua.Analytics, SEO, SEM, Display/Banner, Website.
• INDUSTRIES: Travel & Tourism, Healthcare & Pharmaceutical
• MANAGEMENT: Hands-on team lead (5) for up-stream and down-stream data delivery projects
• COMPANY TRAINING: Train staff on new analytics tools & debugging web trackingeCommerce, Omniture, Adobe Analytics, Webtrends, Google Analytics, Analytics, Analytics Implementation, Google Dynamic Tag Manager DTM, Data.

New York, NY, US

B2B media with 145 online web properties in 17 industries.Audience Development & Digital Intelligence.Web Analytics, Web Analyst, Digital Analytics, Digital Analyst, Optimization, Omniture, SiteCatalyst, Google Analytics, Adobe Analytics Implementation, Email, Digital Display Banner Ads, Marketing Mix Analysis, Data Science, Internet Marketing

Verona, New York, US

• { DEPARTMENT TRAINING - USE & STRATEGY }
• Online Gaming
• Gaming Floor Analysis
• Landing Page Development
• SEO & SEM
• Display Retargeting/Rich Media

Oslo, Oslo, NO

• Tech company providing custom software and ad exchange solutions for publishers to optimize display ad campaigns. Exit Strategy to be acquired within 2 years.{ WEB ANALYTICS & AD YIELD OPTIMIZATION }
• WEB ANALYTICS: Manually optimize ad performance to control impressions delivered and increase eCPM
• DATABASE REPORTING: Retrieve & manipulate SQL data.
• PREDICTIVE MODELING: SPSS & R predicting ad delivery.
• A/B/N MULTIVARIATE: Test & analyze Delivery% & CTR amongst Optimize-Control ads
• WEB USABILITY: Improve webpages, call to actions, analyzing clickstreams to increase conversion rates

• Conexion Media, acquired by Evenpro.Moved to South America without knowing the language or culture, but made it a personal success.{ INTERNET DIGITAL MARKETING }
• Campaign Development & Management
• Campaign P/L & Web Analytics
• Omniture Implementation, Urchin Implementation/Google Analytics Implementation
• SEO/SEM/Print Campaign Management
• Project Underwriting & Contract Negotiation

• Co-founded a company in a country that I had to learn both Spanish & Quechua, grow eCommerce during a global recession... one of the best learning experiences ever.
• TEAM LEAD: Managed a mixed team of tour guides and engineers.
• WEB LEAD: Design company website & microsites.
• INTERNET MARKETING: Plan/Develop/Execute/Optimize digital campaigns (SEO/SEM/Display).
• TRAVEL & DESTINATION MANAGEMENT: Plan & lead group tours from North America.Sold the company. Working on something new & similar.

Tokyo, JP

• Commodities Analyst for APAC and India regions.{ PROCUREMENT & ANALYTICS }
• Hedging & Risk mitigation
• Inventory Analysis & Forecasting
• Financial budgeting
• Cost reduction
• Chemical-Food-Pharmaceutical ingredients

Bruxelles, Région De Bruxelles-Capitale, BE

• Online gaming casino acquired by Caesar's Entertainment.{ ONLINE ADVERTISING & ENGAGEMENT}
• TEAM LEAD: Managed teams across USA, Canada, UK
• WEB ANALYTICS: User engagement (Urchin)
• DISPLAY ADS: Design & campaign management
• SEO: Front-end & content copy writing
• EMAIL MARKETING: A/B Testing rented lists

Norwalk, CT, US

• Formerly eTouches.Online Event/Conference Management & Web e-Ticketing{ IT OPERATIONS & PROJECT MANAGEMENT }
• Database maintenance
• Event & Conference planning
• Supplier management{ CUSTOMER SERVICE }
• Customer complaint resolution
• Order processing

White Plains, NY, US

• International Trade Industrial Products (Automotive & Aviation)Commercial Food Service Electronics (Hotel & Restaurant)Automotive and Aerospace { SALES }
• International Lead Generation
• Database Management
• Print Marketing{ PURCHASING}
• CRM Campaigns (Mail, Email, Fax)
• Purchase Orders

• Traffic Specialist (Internship)
• Site Analytics
• Publishing Display Analytics
• Data Mining
• UX Design
• Automated Platform Messaging

Master Of Science - Ms, Data Analytics

Master Of Science, Internet Marketing

Bachelor Of Business Administration, International Marketing/Computer Science

Training, Sitecatalyst, Implementation, Campaign, Target, Reportbuilder

Qualified Individual

Program:, Foreign Languages

Program, Spanish Language, Advanced