Conversion Specialist
Current* Align with marketing partners to propagate key customer offers into the multiple marketing channels, monitor performance and execute improvements to optimize traffic.*Evaluate and optimized end-to-end flow using use fact-based analysis and data to develop the insights that will drive an optimized digital strategy.* Analyze, recommend, and execute multivariate testing in relevant areas to optimize the digital experiences.* Assist in developing digital marketing performance reports and communicate with stakeholders areas that are effective as well as areas where improvement is needed.*Interface effectively and build strong communication channels with internal and external cross-functional partners.* Manage third party partners on planning and execution of multivariate testing, generate impactful testing and targeting plan through site analysis, mapping optimization initiatives and timelines to meet the defined strategic objectives and goals* Develop site marketing plans and goals, execute programs, measure and provide regular reporting and insights on site performance* Work cross-functionally with internal teams and agency partners to manage end to end test execution and successful website roll-outs, ensuring strategies are aligned, brand guidelines followed, assets created, and budgets and deadlines met* Outline test plan with objective, clear hypothesis, and success metrics needed to measure effectiveness* Analyze conversion funnels and path to purchase to develop strategies to improve customer experience* Manage and execute all on site strategies and promotions including development of new and innovative ideas, programs, measurement, and reporting on customer response rates* Develop international website marketing plans and growth strategy, supporting international Retail Stores and wholesale partners
