Stacey Mclaughlin

Stacey Mclaughlin Email and Phone Number

Senior copy editor/copywriter @ Amplify
brooklyn, new york, united states
Stacey Mclaughlin's Location
Hockessin, Delaware, United States, United States
About Stacey Mclaughlin

Senior copy editor, copywriter and proofreader with fifteen+ years’ success creating on-brand creative that elevates brand visibility and empowers clients to connect with their target markets, boost brand awareness and drive significant growth.My work. An insightful storyteller with vast experience editing, writing and conceptualizing across various industries, channels and touchpoints. Adept at extracting a brand’s unique essence to craft fresh, attention-grabbing, scalable content that engages and builds audiences, generates leads and fuels sales. Able to apply fastidious attention to minute details while maintaining a clear vision of the big picture.My ethos. A consistently reliable professional who brandishes a refreshing, agile mindset, excels at working both independently and collaboratively, requires minimal direction and believes we are only as good as we treat each other. Confidence with zero ego, “can do” mentality and a sense of humor alchemize into a responsive team player who brings unexpected levels of creativity, positivity and depth to every project, every day.Areas of expertise• Online, print and digital platforms • Marketing/ad collateral • Blog posts • Comprehensive websites & landing pages • Corporate branding, identity & brand “bibles” • Naming/concepting for new and rebranded companies • SEO optimization • Direct mail content • Email blasts • Paid/organic socials • Press releases • Broadcast/radio/video scripts • Window/building/outdoor signage • Whitepapers • Marketing campaigns Industries • Real estate • Education • Beauty • Technology • Financial services • Travel • Retail • Dining • Government • Politics • Corporate • Environmental • Sports and leisure • Healthcare • Non-profit • Hospitality • FinTech

Stacey Mclaughlin's Current Company Details
Amplify

Amplify

View
Senior copy editor/copywriter
brooklyn, new york, united states
Website:
amplify.com
Employees:
823
Stacey Mclaughlin Work Experience Details
  • Amplify
    Copy Editor
    Amplify Apr 2024 - Present
  • Self Employed
    Senior Copywriter/Copyeditor/Proofreader
    Self Employed Jan 2006 - Present
    Greater Philadelphia Area/Delaware
    • Craft original, effective copy for online, print, and digital platforms. Projects include content for websites, corporate branding and identity collateral, naming projects, direct mail content, email blasts, blogs, press releases, advertorials, radio and video scripts, broad marketing campaigns, internal "brand books," and social media posts. • Proofread/quality control content to ensure consistency with brand, style guide, and 100% grammatical, design and spelling accuracy.• Edit and proofread for clients including The Washington Post, Foreign Policy, Missoulian newspaper, Loudoun Magazine, New Homes Guide, The Baltimore Sun, and dozens of corporate clients. • Proofread and edit all content to adhere to brand-specific copy and style guidelines while engaging/educating audience.• Absorb information (sometimes highly technical and/or complex) and distill it into concise, consumer-friendly content.• Collaborate with editors, designers, and writers to minimize errors, streamline editorial process, and adhere to strict deadlines.• Identify and contribute ideas for workflow improvements. Conceptualize and direct new initiatives when appropriate.
  • Red Thinking
    Senior Copy Editor/Copywriter
    Red Thinking Jan 2014 - Present
    • Copy edit a wide variety of marketing collateral content for optimal flow, clarity, and meaning while adhering to varying trademark and editorial policies, branding and in-house style guidelines.• Fact-check, link-check, proofread, and conduct quality control to ensure consistency with brand voice and 100% accuracy in names, titles, material/resource references, grammar, spelling, products, and links. • Work with content creators to extract intended meaning, improve text clarity, and optimize content.• Write on-brand long-form and short-form copy for a diverse portfolio of agency clients across various industries and mediums. • Adhere to each brand’s unique content guidelines and design systems, e.g. style guides, brand-specific voice and tone, UX writing principles and best practice copy techniques.• Incorporate feedback, research insights and data to create empathetic, user-centered content. • Devise “hooks” based on brand, industry and market insights. Collaborate with creative team members and brand partners to synthesize concepts into compelling messaging and campaigns.• Generate ideation and high-quality execution of brand campaigns, product and program rollouts, balancing the need for brand growth while evolving user experience.• Absorb and distill large amounts of information (sometimes highly technical or complex) into compelling, concise, audience-centric content. • Multitask and nimbly shift between projects with fast-paced, quick-turnaround deadlines.• Work cross-functionally via CMS and online platforms such as Slack, Zoom, and Teams with wide range of teams/stakeholders.• Stylize all marketing collateral to adhere to brand-specific copy and style guidelines while engaging, educating, and/or persuading the intended audience.• Collaborate with editors, designers, writers, and SEO/digital teams to minimize errors, streamline processes, optimize engagement, and meet deadlines.• Identify and contribute ideas for improving processes.
  • Foreign Policy
    Editor
    Foreign Policy Aug 2022 - Feb 2023
    Hockessin, Delaware Aug 2022 – January 2023Editor, Foreign Policy – Leaders in Graduate Education special section• Oversaw and curated content to ensure alignment with the editorial vision and quality standards.• Collaborated with writers and contributors to select engaging and relevant stories that resonate with the audience.• Edited and proofread articles to maintain clarity, coherence, and adherence to Foreign Policy's style guidelines. Ensured accuracy of information and fact-check content before publication.• Worked closely with writers to refine writing and provide constructive feedback to enhance the overall quality. • Enforced and upheld Foreign Policy's editorial style guide, ensuring consistency in language, formatting, and tone. • Contributed to planning and strategy, participating in discussions about long-term goals and thematic issues.• Considered the target audience and tailored content to meet their interests and expectations. • Coordinated the publication process, working with various teams such as graphic designer, proofreader, and sales director to ensure a smooth workflow from manuscript to the final published section.
  • The Washington Post
    Assistant Editor, Writer, Copywriter, Production Coordinator
    The Washington Post Mar 2001 - Jan 2006
    Washington D.C. Metro Area
    May 2004 – January 2006 The Washington Post At Home Magazine Washington, D.C.Assistant Editor• Edited and proofread all published content.• Wrote and/or proofread feature stories and/or developed original story ideas.• Managed contributing writers, photographers and designers.• Wrote and/or oversaw creation of all promotional, marketing and online content.November 2002 – January 2006 The Washington Post Magazine Washington, D.C.Writer/Editor/Proofreader/Production Management• Wrote special advertising sections about diverse range of topics including real estate, education, dining and local interests. • Edited all advertising material related to the Magazine, special sections and promotions. Proficient in both Mac and PC platforms using Quark XPress, Photoshop, Pitstop, MultiAd Creator, Track-It, ABS, Page Director Ad Layout System and Microsoft Office.• Trafficked and pre-flighted digital ad materials through various Post departments to prepress and vendors.• Coordinated production schedules with advertisers, inside sales, production departments and outside printers and vendors.• Provided quality control (color, accuracy and content) for all advertising and promotional material in and relating to the Magazine.March 2001 – November 2002 The Washington Post Washington, D.C.Proofreader/ Copy Editor/Desktop Publisher• Edited advertising content for correct copy, grammar, spelling, punctuation, date usage, accuracy and photo content.• Designed, created layout, proofread and edited advertising, marketing and merchandising content.• Received 2002 Publisher’s Award for cost containment, recognition for saving the company an estimated $1.2 million.
  • Us Epa
    Communications Specialist
    Us Epa Nov 1998 - Dec 2000
    Wrote and/or proofread Agency correspondence to public inquiries regarding drinking water. Assisted with research and communication for white papers, emails, and print correspondence both internally and externally.

Stacey Mclaughlin Education Details

Frequently Asked Questions about Stacey Mclaughlin

What company does Stacey Mclaughlin work for?

Stacey Mclaughlin works for Amplify

What is Stacey Mclaughlin's role at the current company?

Stacey Mclaughlin's current role is Senior copy editor/copywriter.

What schools did Stacey Mclaughlin attend?

Stacey Mclaughlin attended Furman University.

Who are Stacey Mclaughlin's colleagues?

Stacey Mclaughlin's colleagues are Alissa Hutton, Laurie Hillard, Lynne Kraus, Alejandro Hernandez, Danielle (Marchese) Wardian, Rachel Brown, Dylan Shaub.

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