Marketing strategist managing multiple clients’ multichannel marketing campaigns, while adhering to strict timelines and budgets. Guided creative strategy and produced copy for websites, brochures, data sheets, advertisements, press kits, and various other promotional materials. Created public relations programs that garnered a high ROI, working with local and national media.

As manager of multiple product lines and more than 200 individual products, generated highly successful marketing and sales strategies for both new and existing products. Responsible for simultaneous development projects, product lifecycle management, and strategic planning. Led cross-functional team, managing priorities within Engineering, Manufacturing, Finance, Purchasing, Service, Sales, and Marketing departments to drive new products from conception through launch, while remaining on schedule and on budget.

-Generated key marketing messages and promotions for various product lines and markets-Developed all new copy for marketing collateral, including brochures, advertisements, data sheets, press releases, newsletters, video scripts, and PowerPoint presentations-Editor of external and internal company newsletters-Planned and coordinated advertising schedule and budget-Implemented new e-commerce solution that generated a 25% increase in sales for one segment of the business-Managed tradeshow calendar, coordinating all event details from creation of booth graphics to procurement of booth equipment; attended tradeshows in a sales capacity; planned and executed lead fulfillment