Advised upper management on marketing requirements and strategies to optimize customer experience, lead generation and conversion, and customer development. Created and managed all aspects of marketing campaigns including email, social media, website and collateral (product sheets). Managed company presence at industry conferences. Oversaw sales operations and enablement to build and optimize the pipeline for inside and outside teams through improved workflow and roadmap for CRM enhancements.● Top line sales grew +17.5% during tenure with marketing efforts (lead generation, customer engagement) as a key contributor● Launched first-ever Google Search & Display campaigns coupled with Google Tags & Analytics● Managed email campaigns from strategy and design to CRM list pull and deployment via Constant Contact. Results above benchmark industry average● Maintained company website via WordPress for SEO enhancement and new product content● Assisted team of 6 inside and outside sales representatives with collateral and presentation needs, conference planning, lead tracking, product launch communication and order processing support

Led project planning and tactical deployment of marketing campaigns to support seasonal business lines. Collaborated with merchandising, creative, media, and loyalty teams to coordinate effective execution of projects across paid (digital, SEM/SEO, radio, and affiliates), owned (social, email, direct mail, and website) and earned (influencers) channels.● Contract extended twice following successful industry research, consumer insights, past campaign analysis, and planning of seasonal campaigns● Developed plan used as foundation for $10M paid media investment with ROAS performance targets

Took on responsibility to define best practices for promotions operations following a reorganization of the department. Oversaw deployment strategy and executional planning for weekly, targeted, and personalized promotions across email marketing, website, and in-store channels. Proposed, monitored, and documented A/B testing for continuous improvement and benchmarking. Provided thought leadership regarding structure, process, and communications related to promotional campaigns.● Implemented process improvement mechanisms to improve confidence from internal product teams, thereby requiring less lead time and providing more agility to time promotions for optimal impact● Developed reporting templates to normalize and analyze metrics tied to project cost, circulation, offer, response rates, and sales data to improve tracking, evaluate effectiveness, and forecast performance

Oversaw initiatives focused on demand generation, brand positioning, customer research, campaign development, execution, and results analysis. Managed a $5M budget. Continually modified plans to remain aligned with Staples’ corporate brand while adjusting to industry trends, product mix, communications channels, and evolving customer insights. Shared best practices with global marketing and sales team. Generated direct response and attribution performance metrics.● Promoted to manage a portfolio of 10,000 SKUs that contributed 25% of Staples global revenue● Launched first-ever dedicated direct mail and paid digital advertising campaigns● Spearheaded integrated ‘Compare & Save’ campaign that drove sales lift of 19% and margin lift of 25%

Customized content and offer variations to funnel higher quality leads to the inside sales team. Served as marketing project manager for outreach to members regarding rewards statements, direct mail, email, and catalog messaging. Tested offer strategy, contact frequency and member base size per sales representative. Implemented quality controls to ensure highly relevant and personalized experiences for audience segments.● Relaunched loyalty program for 300,000 businesses that constituted 40% of channel revenue

Assessed potential alliance opportunities with companies such as Sprint, American Express, Pitney Bowes, USPS, and AICPA. Analyzed brand and customer segment compatibility and overlap, reciprocal marketing opportunities, and ROI. Executed profitability modeling, contract negotiations, pilot and rollout implementation plans, daily operation, scorecard creation, and results reporting.● Earned promotion from marketing manager for successfully managing acquisition and customer development initiatives that increased revenue of growth assigned categories by 41%● Launched and oversaw a program that achieved annual revenue of $800,000 by enabling advertisers to pay for access to Staples’ customer base via box inserts, catalog blow-ins, and online display