Stacey Carlson

Stacey Carlson Email and Phone Number

B2B Marketing Manager - Go-to-Market Strategy @ Plante Moran
southfield, michigan, united states
Stacey Carlson's Location
Royal Oak, Michigan, United States, United States
Stacey Carlson's Contact Details

Stacey Carlson personal email

n/a
About Stacey Carlson

Over 20 years of experience leading the creation and execution of branding and go-to-market strategy, with big picture thinking and a detail-oriented focus. Selected areas of excellence building global campaign architecture, messaging and communications strategies, identifying acquisition channels and tactics, to fully integrate and align the marketing team to deliver a consistent and relevant content experience for key audiences across all channels.

Stacey Carlson's Current Company Details
Plante Moran

Plante Moran

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B2B Marketing Manager - Go-to-Market Strategy
southfield, michigan, united states
Website:
plantemoran.com
Employees:
3296
Stacey Carlson Work Experience Details
  • Plante Moran
    Healthcare & Not-For-Profit Industry Senior Marketing Manager
    Plante Moran Jul 2024 - Present
    Southfield, Michigan, United States
  • Plante Moran
    Healthcare Industry Marketing Strategist
    Plante Moran Feb 2023 - Present
    Southfield, Michigan, United States
    As a Plante Moran marketing leader, I'm responsible for profitable growth marketing strategies that expand brand awareness and overall market share for our Not-for-Profit and Healthcare Industry practice—hospitals and health systems, senior care & living, ancillary health, and medical device & life sciences.
  • Plante Moran
    Marketing Manager
    Plante Moran Jul 2021 - Mar 2023
    Southfield, Michigan, United States
    As a Plante Moran marketing leader, I'm responsible for growth marketing strategies that expand brand awareness and market share for our global management consulting services.
  • Plante Moran
    Marketing Senior Consultant
    Plante Moran Nov 2015 - Jul 2021
    Southfield, Michigan, United States
    I am a marketing leader at Plante Moran where I specialize in building teams and developing and delivering marketing strategies that help my clients achieve revenue goals and business expansion strategies. Plante Moran is among the nation's largest accounting, tax and consulting firms and provides a full line of services to organizations in the following industries: manufacturing and distribution, financial institutions, service, health care, private equity, public sector and real estate and construction. Plante Moran has a staff of more than 3,100 staff members in offices throughout Colorado, Illinois, Michigan, and Ohio — and international offices in Shanghai, China; Mumbai, India; Tokyo, Japan; and Monterrey, Mexico — we provide top-notch service to clients across the globe.. Plante Moran has been recognized by a number of organizations, including FORTUNE magazine, as one of the country's best places to work.
  • Phillips Service Industries, Inc.
    Corporate Brand Manager & Marketing Creative Team Manager
    Phillips Service Industries, Inc. 2008 - Nov 2015
    Livonia, Michgian
    PSI is the parent company of seven subsidiaries, which serve a wide range of high-tech industries like aerospace, defense, automotive, alternative energy, advanced manufacturing, health care, security, and semiconductor. As a member of the leadership team, I directed the creative marketing group to successfully build and promote PSI brands by providing smart, innovative, strategic marketing plans and initiatives. I collaborate directly with general managers and sales directors to challenge conventional practices and orchestrate responsible and powerful integrated digital, media, print, social, and event campaigns that support business growth, leverage core competencies, and strengthen brand awareness in a competitive business-to-business marketplace.
  • Lasalle Bank
    Vendor - Creative Services & Project Management
    Lasalle Bank 2004 - 2008
    Troy, Michigan
    Worked directly with business unit marketing managers to develop marketing, advertising, and corporate communication programs to enhance the sales of bank products and services in the retail mortgage, insurance, and wealth management banking divisions. Developed comprehensive promotional employee incentive campaigns. Collaborated on conception and execution of print and interactive themes for event management productions. Effectively translated legal subject matter into persuasive sales and marketing presentations using consumer-friendly language.
  • Standard Federal Bank
    Assistant Vice President
    Standard Federal Bank 1990 - 2001
    Troy, Michigan
    Worked directly with internal clients to create vision, conceive design, and consistently meet deadlines and requirements that penetrated new markets and expanded existing sales of bank products and services in the commercial, retail, and direct banking channels. Developed promotional programs to assist the bank and its business units in achieving production goals. Proposed and implemented the Standard Federal Bank Business Internet Steering Committee. Created and managed direct marketing campaigns.
  • The Japhet School
    Marketing | Advertising | Development
    The Japhet School 1998 - 2000
    Royal Oak, Michigan
    Responsible for the planning, development, and implementation of the Japhet School advertising strategies, marketing communications, and public relations activities, both external and internal. Conceived and implemented campaigns that successfully attracted new families and increased the retention of existing families. Established and coordinated committees to accomplish marketing and communication goals at the strategic and tactical levels. Collaborated with a six-member team to design a comprehensive annual appeal campaign. Worked on a team to establish a statistical measurement of tracking and reporting success.

Stacey Carlson Skills

Marketing Management Marketing Strategy Creative Strategy Creative Direction Digital Strategy Branding And Identity Marketing Email Marketing Integrated Marketing Online Marketing Cross Functional Team Leadership Graphic Design Leadership Advertising Brand Development Corporate Branding Adobe Creative Suite Marketing Communications Art Direction Web Design Photography Trade Shows Digital Marketing Direct Mail Logo Design Indesign Program Management Event Management Public Relations New Business Development Corporate Communications Budgets Product Development Brand Management Direct Marketing B2b Marketing B2c Marketing Social Crm Crm Databases Salesforce Administrator Pardot Roi Strategies Roi Optimization Seo Powerpoint Continuous Improvement Consumer Marketing Proposal Generation Copywriting Market Research Strategic Communications Project Management Management Storytelling Content Marketing

Stacey Carlson Education Details

Frequently Asked Questions about Stacey Carlson

What company does Stacey Carlson work for?

Stacey Carlson works for Plante Moran

What is Stacey Carlson's role at the current company?

Stacey Carlson's current role is B2B Marketing Manager - Go-to-Market Strategy.

What is Stacey Carlson's email address?

Stacey Carlson's email address is st****@****orp.com

What schools did Stacey Carlson attend?

Stacey Carlson attended College For Creative Studies, Detroit Michigan, Schoolcraft College, Rochester Adams High School.

What skills is Stacey Carlson known for?

Stacey Carlson has skills like Marketing Management, Marketing Strategy, Creative Strategy, Creative Direction, Digital Strategy, Branding And Identity, Marketing, Email Marketing, Integrated Marketing, Online Marketing, Cross Functional Team Leadership, Graphic Design.

Who are Stacey Carlson's colleagues?

Stacey Carlson's colleagues are Matthew Provagna, Cpa, Kristy Laprad, Eric Conway, Laurice Saba, Cpa, Msa, Daniel Haddad, Rajnish Kumar, Patricia Austin.

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