- Primary marketing strategist for enterprise client list of performing arts organizations and Broadway touring partners (Broadway Across America) focused on strategically marrying client business objectives with Ticketmaster digital marketing solutions across programmatic, SEM, paid social and email- Developed and executed strategic digital media campaigns through programmatic, social, SEM, and email, utilizing Ticketmaster’s proprietary event data to drive incremental ticket sales, resulting in average client spend increase of ~20% YoY- Responsible for nurturing strong, cross-functional relationships across internal and external partners- Lead annual account review meetings to deep dive into performance analytics and strategize future goals (Director to C-Level attendees)- Produced client-facing and internal collateral for marketing education and reviews, and new client opportunities

- Execute tactical marketing initiatives across email, programmatic, SEM and paid social- Present value and educate clients on the use of Ticketmaster’s marketing solutions- Analyze and distribute regular reporting of campaign results to 50+ nationwide performing arts clients- Establish and maintain updated database of Broadway touring artist-approved graphics and marketing copy for company-wide use- Lead and manage national Broadway touring landing page on Ticketmaster.com

- Review and execute artist and venue contracts, technical riders, and insurance requests for 100+ national live entertainment engagements yearly- Maintain organizational system to track of season performance information for 30+ subscription markets- Oversee on-site Production Manager schedules and expense reporting, and facilitate hotel trades for subscription markets- Distribute daily ticket sales reporting to internal and external stakeholders

Musical Theater Performance, Theater Department