Stacey A. Riecks Email & Phone Number

Sarasota, Fl, Us

Sarasota, Florida, United States

Cleveland/Akron, Ohio Area

Reporting to the CEO, owned Global New Product Development and Brand Activation Processes. Drove engagement with customers and consumers at every step of the purchase journey implementing digital marketing, in-store and on-line merchandising strategies fueled by primary and secondary research. Collaborated with Executive Leadership Team and PE Partners to identify white space growth pillars expanding product assortment and retail footprint. Owned strategic partnerships with Licensors, Sports Marketing and 3rd Party Data/Research suppliers.

Greater Boston Area

Owned $3B+ US At Home Hot Beverage commercial planning process working cross-functionally with product development, sales, operations and demand planning. Led path to purchase activation leveraging $28MM driving national promotions, shopper marketing, coupon, one to one targeting and in-store merchandising.

Greater Boston Area

Transformed Category Management, Shopper Insights and Reporting from reactive to proactive driving insights to action leveraging $6MM in data and primary research.

Rogers, Ar

Lead $3B+ Foods & Snacks strategic business planning process and annual operating plan by identifying short and long term growth opportunities via product/package innovation, pricing and merchandising focused on gaining share and share of market in all categories. Lead cross-functional team to deliver monthly business overviews identifying trends, shopper behavior, share gaps and growth opportunities. Lead team of Directors and Advisors focused on developing 4P solutions to achieve sales goals and share gains for Walmart & PepsiCo• Identified business and shopper problems to solve through qualitative, quantitative and analytical methods resulting in new product innovation, new packaging innovation, and shopper relevant price pack architecture• Coached and mentored direct and indirect associates to exceed expectations receiving national recognition and career advancement• Co-Chaired PepsiCo Sales Women’s Inclusion Network (WIN) driving connectivity in a virtual world for the national sales organization

Dallas/Fort Worth Area

Led the development of Shopper/Member Problems to Solve across Mass (Walmart), Club (Sam's) and Grocery Channel (primary focus on strategic grocery including Kroger, Safeway, Supervalu, Food Lion, Publix, etc) leading to shelf-back innovation and perimeter activation resulting in sales growth faster than the customers growth. Worked cross-functionally across Sales, Shopper Marketing, Insights, Category Management, Finance and Supply Chain to delivery profitable growth.• Owned customer partnership leading key initiatives resulting in Walmart Action Alley, Sam’s Club Layout, Kroger Center Store Reinvention, Safeway Beverage Corral, etc.• Led shopper immersion day for PepsiCo Senior Executives including Chairman and CEO of PepsiCo, elevating relevant shopper decision making process to drive business goals.

Greater Minneapolis-St. Paul Area

Lead the PepsiCo annual operation plan leveraging business trends, shopper behavior and growth goals. Owned Target strategic partnership working collaboratively with Merchants, Category Management, Guest Insights, Store Planning and Operations driving growth initiatives across center store and front end. Additionally, lead a team of 6 category managers focused on driving 4P solutions across the PepsiCo portfolio. • Key initiatives resulted in the development of the P-Fresh Store concept and Check Lane Reinvention.• 1 of 8 Leaders selected by Target to participate on their Category Management Advisory Council focused on elevating and standardizing the Target category management process • Recognized by Target with Category Management Team of the Year (2007) and Category Partner of The Year (2008) awards.• Founding Member Network of Executive Women (NEW) Twin Cities Chapter.

Greater Minneapolis-St. Paul Area

Led national Snack Foods strategy development working cross-functionally with Sales, Business Development, Marketing, Category Management, Finance, Research & Development, and Supply Chain to drive sales growth and gain share in key snack foods categories. Set national agenda and drove alignment with 50 field based Category Managers at the customer level. Owned the Snacks Food Group relationship with syndicated data providers including IRI and Nielsen along with other 3rd party suppliers including Kantar, The Partnering Group and NPD Group.• Initiated and led the Microwave Popcorn Makeover resulting in maintained under pressure mid-tier brand availability, expanded premium brand assortment and growng sales, profits and share.• Co-led the transformation and standardization of Category Development Function across ConAgra IOCs streamlining processes, technology, competencies and developmental programs.• Nicknamed “The Woman Who Could Sell Without Money”.

Greater Minneapolis-St. Paul Area

Maximized sales and distribution at SuperValu ($150MM) while managing $23MM in annual trade funds. First field based Shopper Marketer developing local shopper marketing programs across corporate and independent store chains leveraging $2MM in consumer overlay dollars. • Developed and implemented cross-divisional shopper marketing programs building brand equity and driving consumer sales including Planning Made Simple and Thanksgiving Promotions.• Coached and developed Key Account Managers (18), Sales Representatives (7) and Sales Analysts (2).

Bachelor’S Degree, Marketing

Activities and Societies: Alpha Delta Pi - Social Sorority Pi Sigma Epsilon - Business Fraternity

High School