Stacey A. Riecks work email
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Product & Brand Marketing, Sales, Strategy and Insights professional who drives insights into action while delivering profitable growth for industry leading CPG companies. Proven track record of developing product, growing sales, revenue and share achieved through developing short and long term business solutions while cultivating cross-functional business partnerships. A multi-channel leader holding positions of increased responsibility across Specialty Retail, Grocery, Drug, Convenience, Target, Walmart and Sam’s Club providing a breadth of industry knowledge. Possesses a unique blend and rarely found diverse skills set including Marketing, Sales, Activation, Primary Research and Analytics. Passionate about people and is recognized for building exceptional teams, elevating talent and is an often sought sponsor and mentor. Named "Who's Who In Shopper Insights" by Shopper Marketing Institute 2011, 2012, 2013 & 2015Specialties Include:Brand Marketing, Product Development, Product Commercialization, Brand, Marketing, & Sales Strategy Development, Licensor Management, Sports Marketing Management, Digital Marketing, Social Media, Email Marketing, Public Relations, Trade Show Management, Creative Services Management, Package Development, In-Store Merchandising Optimization, Customer Development, Sales Team Management, Shopper Marketing, Shopping Insights, Category Management, Data Analytics, Cross-Functional Team Leadership, Complex Problem Solving, Go-To-Market Strategy Development, Shelf-Back Innovation, Price Pack Architecture, Forecasting, and High Performance Team Development
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RetiredEnjoying Family And FriendsSarasota, Fl, Us
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Global Insights And Analytics LeaderGe Lighting Oct 2018 - PresentSarasota, Florida, United States -
Vice President Marketing And Strategic PlanningThe Step2 Company Nov 2016 - May 2018Cleveland/Akron, Ohio AreaReporting to the CEO, owned Global New Product Development and Brand Activation Processes. Drove engagement with customers and consumers at every step of the purchase journey implementing digital marketing, in-store and on-line merchandising strategies fueled by primary and secondary research. Collaborated with Executive Leadership Team and PE Partners to identify white space growth pillars expanding product assortment and retail footprint. Owned strategic partnerships with Licensors, Sports Marketing and 3rd Party Data/Research suppliers. -
Sr. Director Channel Marketing, Merchandising And CommercializationKeurig Green Mountain, Inc. Feb 2015 - Nov 2016Greater Boston AreaOwned $3B+ US At Home Hot Beverage commercial planning process working cross-functionally with product development, sales, operations and demand planning. Led path to purchase activation leveraging $28MM driving national promotions, shopper marketing, coupon, one to one targeting and in-store merchandising. -
Sr Director Category Management And Shopper InsightsKeurig Green Mountain, Inc. Sep 2014 - Feb 2015Greater Boston AreaTransformed Category Management, Shopper Insights and Reporting from reactive to proactive driving insights to action leveraging $6MM in data and primary research. -
Vice President Strategy & Insights - PepsicoPepsico Mar 2011 - 2014Rogers, ArLead $3B+ Foods & Snacks strategic business planning process and annual operating plan by identifying short and long term growth opportunities via product/package innovation, pricing and merchandising focused on gaining share and share of market in all categories. Lead cross-functional team to deliver monthly business overviews identifying trends, shopper behavior, share gaps and growth opportunities. Lead team of Directors and Advisors focused on developing 4P solutions to achieve sales goals and share gains for Walmart & PepsiCo• Identified business and shopper problems to solve through qualitative, quantitative and analytical methods resulting in new product innovation, new packaging innovation, and shopper relevant price pack architecture• Coached and mentored direct and indirect associates to exceed expectations receiving national recognition and career advancement• Co-Chaired PepsiCo Sales Women’s Inclusion Network (WIN) driving connectivity in a virtual world for the national sales organization -
Vice President Shopper InsightsPepsico Jun 2008 - Mar 2011Dallas/Fort Worth AreaLed the development of Shopper/Member Problems to Solve across Mass (Walmart), Club (Sam's) and Grocery Channel (primary focus on strategic grocery including Kroger, Safeway, Supervalu, Food Lion, Publix, etc) leading to shelf-back innovation and perimeter activation resulting in sales growth faster than the customers growth. Worked cross-functionally across Sales, Shopper Marketing, Insights, Category Management, Finance and Supply Chain to delivery profitable growth.• Owned customer partnership leading key initiatives resulting in Walmart Action Alley, Sam’s Club Layout, Kroger Center Store Reinvention, Safeway Beverage Corral, etc.• Led shopper immersion day for PepsiCo Senior Executives including Chairman and CEO of PepsiCo, elevating relevant shopper decision making process to drive business goals. -
Director Of Category Management & Consumer InsightsPepsico Sep 2005 - Jun 2008Greater Minneapolis-St. Paul AreaLead the PepsiCo annual operation plan leveraging business trends, shopper behavior and growth goals. Owned Target strategic partnership working collaboratively with Merchants, Category Management, Guest Insights, Store Planning and Operations driving growth initiatives across center store and front end. Additionally, lead a team of 6 category managers focused on driving 4P solutions across the PepsiCo portfolio. • Key initiatives resulted in the development of the P-Fresh Store concept and Check Lane Reinvention.• 1 of 8 Leaders selected by Target to participate on their Category Management Advisory Council focused on elevating and standardizing the Target category management process • Recognized by Target with Category Management Team of the Year (2007) and Category Partner of The Year (2008) awards.• Founding Member Network of Executive Women (NEW) Twin Cities Chapter. -
Director Of Category DevelopmentConagra Foods Sep 2002 - Aug 2005Greater Minneapolis-St. Paul AreaLed national Snack Foods strategy development working cross-functionally with Sales, Business Development, Marketing, Category Management, Finance, Research & Development, and Supply Chain to drive sales growth and gain share in key snack foods categories. Set national agenda and drove alignment with 50 field based Category Managers at the customer level. Owned the Snacks Food Group relationship with syndicated data providers including IRI and Nielsen along with other 3rd party suppliers including Kantar, The Partnering Group and NPD Group.• Initiated and led the Microwave Popcorn Makeover resulting in maintained under pressure mid-tier brand availability, expanded premium brand assortment and growng sales, profits and share.• Co-led the transformation and standardization of Category Development Function across ConAgra IOCs streamlining processes, technology, competencies and developmental programs.• Nicknamed “The Woman Who Could Sell Without Money”. -
Customer Marketing ManagerConagra Foods Jun 2000 - Sep 2002Greater Minneapolis-St. Paul AreaMaximized sales and distribution at SuperValu ($150MM) while managing $23MM in annual trade funds. First field based Shopper Marketer developing local shopper marketing programs across corporate and independent store chains leveraging $2MM in consumer overlay dollars. • Developed and implemented cross-divisional shopper marketing programs building brand equity and driving consumer sales including Planning Made Simple and Thanksgiving Promotions.• Coached and developed Key Account Managers (18), Sales Representatives (7) and Sales Analysts (2).
Stacey A. Riecks Skills
Stacey A. Riecks Education Details
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Marketing -
North Canton HooverHigh School
Frequently Asked Questions about Stacey A. Riecks
What company does Stacey A. Riecks work for?
Stacey A. Riecks works for Enjoying Family And Friends
What is Stacey A. Riecks's role at the current company?
Stacey A. Riecks's current role is Retired.
What is Stacey A. Riecks's email address?
Stacey A. Riecks's email address is st****@****hoo.com
What is Stacey A. Riecks's direct phone number?
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What schools did Stacey A. Riecks attend?
Stacey A. Riecks attended The University Of Akron, North Canton Hoover.
What skills is Stacey A. Riecks known for?
Stacey A. Riecks has skills like Customer Insight, Shopper Marketing, Consumer Products, Cross Functional Team Leadership, Strategy, Iri, Fmcg, Forecasting, Competitive Analysis, Pricing, Key Account Development, Grocery.
Who are Stacey A. Riecks's colleagues?
Stacey A. Riecks's colleagues are Hengstenberger Consultant), Jasper Ricabo, 许建-Ge许建, John Lafayette, Ashley Dockery, Qiong Li, Pete Porte.
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