Digital Director responsibilities include communications, press releases, blog articles, news monitoring, digital operations, systems administration, data, advertising, software implementation and procurement, web development, SEO, social media, marketing, printed materials, video production, content management, analytics, training, advocacy, and direction of digital staff to meet objectives of state, local, and federal term limits field team lobbying and grassroots operations. • Build, plan, implement and manage digital marketing strategy• Manage and train digital, marketing, and press team• Keep abreast of best practices for digital and emerging technologies• Manage and oversee various digital marketing channels• Develop digital campaign strategies to drive more traffic and influence activists to contact their legislators and candidates to sign the pledge in support of term limits• Direct staff and vendors implementing coordinated digital activities from planning to evaluation• Promote advocacy initiatives to inspire online and offline activism that achieve legislative victories• Implemented and maintains advocacy systems and software including CRMs with supporter, donor development, and legislator data sets• Implemented analytics targeting using Facebook business and advertising manager, google analytics and tag manager• Implemented candidate and legislator pledge tracking CRM system and call/texting system in Salesforce• Analytics reporting to measure and evaluate KPIs, conversions, and target goals

Communications Director and Secretary on the Board of Directors. Set the 501c3 up on Google Suite for nonprofits. Rebranded logo. Set up Paypal for online payments/donations. Configured phone system to email transcripts of voice mail messages. Increased class sales through social media advertising, marketing, postcards and monthly newsletter as well as implementation of online sign up form and MailChimp segmented campaigns. Implemented zoom and planned activities and meetings online during disruptions associated with the COVID crisis. These digital activities permitted the Guild to quickly pivot to online activities, payments, and communications that helped artists teach, learn and network during the pandemic.

2016 Presidential Election, New Mexico State Director for Presidential Candidate in his home state.Directed all state headquarters activities and events including managing Volunteer Director and Field Team operations. Responsibilities included state headquarters operations with phone banking, supply chain distribution, organizing presidential rallies, canvassing, data management, grassroots organization, securing endorsements, letters to the editor campaigns, and organizing a High Road to Taos cycling event with the Presidential candidate that commenced in a rally in the Santa Fe plaza..

Clinical EHR change management implementation specialist for hospice clinical and billing electronic medical records systems. Managed transitions from paper or other electronic platforms, configured electronic management operations, and trained staff (including physicians, nurses, social workers, chaplains, bereavement counselors, billing specialists and home aides) on various devices including mobile platforms.

Print production, coordination, and purchasing of $4 million worth of brochures and other marketing materials.