Digital Director
CurrentDigital Director responsibilities include communications, press releases, blog articles, news monitoring, digital operations, systems administration, data, advertising, software implementation and procurement, web development, SEO, social media, marketing, printed materials, video production, content management, analytics, training, advocacy, and direction of digital staff to meet objectives of state, local, and federal term limits field team lobbying and grassroots operations. • Build, plan, implement and manage digital marketing strategy• Manage and train digital, marketing, and press team• Keep abreast of best practices for digital and emerging technologies• Manage and oversee various digital marketing channels• Develop digital campaign strategies to drive more traffic and influence activists to contact their legislators and candidates to sign the pledge in support of term limits• Direct staff and vendors implementing coordinated digital activities from planning to evaluation• Promote advocacy initiatives to inspire online and offline activism that achieve legislative victories• Implemented and maintains advocacy systems and software including CRMs with supporter, donor development, and legislator data sets• Implemented analytics targeting using Facebook business and advertising manager, google analytics and tag manager• Implemented candidate and legislator pledge tracking CRM system and call/texting system in Salesforce• Analytics reporting to measure and evaluate KPIs, conversions, and target goals