Stacey Scott Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, US

• Managed the product lifecycle, development, and marketing strategy of packaging solutions to drive category growth and achieve customer goals
• Identified growth opportunities by assessing customer needs, market trends, and competitive benchmarking using primary & secondary research
• Leveraged design thinking and lean manufacturing methodologies
• Developed tools to track category initiatives, sales, and opportunities
• Introduced a standardized process for planning & executing voice of customer activities and trained cross-functional teams on interviewing skills

Atlanta, GA, US

• Directed the establishment of the research & insights function for the US water heating division while supporting enterprise & global teams
• Managed research budget and more than a dozen vendors to support the division’s market research requirements
• Designed and managed more than 30 formal studies in 3 years using qualitative & quantitative methodologies to drive product, brand, marketing, and business development strategies
• Designed, planned, and executed focus groups, workshops, and ideation sessions with internal teams and external customers
• Implemented a centralized insight sharing platform leveraging AI to drive efficiencies, exponentially increasing the value research findings
• Established the company’s first brand awareness, sentiment, and NPS tracking program with quarterly reporting

Atlanta, GA, US

• Managed multiple product commercialization plans simultaneously including messaging, packaging, advertising, and merchandizing
• Leveraged customer research to create audience-specific messaging that strategically fit within the broader product portfolio
• Developed annual category marketing plans to support new and legacy products through re-targeting and prospecting campaigns
• Successfully launched a new, adjacent product category
• Partnered with innovation team to plan the go-to-market strategy for an industry-first program pilotDelivered packaging cost reductions while improving customer experience by using customer feedback and strategic.

Atlanta, GA, US

• Enhanced sales force productivity through analytic insights, sales process optimization, and program implementation
• Collaborated with marketing, product management, and training teams to strategize and coordinate go-to-market plans
• Managed onboarding, trainings, events, and meeting activities for new sales managers and agencies
• Assisted in the development of the Company’s first CRM system
• Implemented two new lead generation tools to foster strategic growth in key verticals
• Participated in the design of an updated stage gate product development processLeveraged research & detailed analytics to support the legal team in successfully defending a major brand claim challenge

Norcross, Georgia, US

• commercialization for more than 350 SKUs
• Leveraged sales, market, and trend analyses to provide insightsand develop new product strategies
• Coordinated with a portfolio of global suppliers on product specifications, sample reviews, quality assessment and pricing
• Developed business cases for new product launches by forecasting demand, assessing market position & projecting ROI
• Improved margins while improving quality for 4 product collections by strategically transitioning suppliers
• Conducted more than 30 customer design summits per year to validate potential products and identify additional needs

Norcross, Georgia, US

• Analyzed and maintained compensation structures and incentive plans
• Created job descriptions and recommended salary ranges for new positions
• Managed new hire process including offer letters, background checks, I9 verification, HRIS data collection and entry
• Engaged new team members in HR orientation process
• Resolved team member relation and discipline matters
• Partnered with vendors to manage benefit and compliance programs

• Managed the design, implementation, and analysis of customized surveys
• Evaluated market data composites to complete competitive analyses
• Customized salary structures and examined associated cost impacts
• Composed detailed reports and presentations for executive level clients

• Reconciled accounts receivable transactions and resolved delinquent accounts
• Lead new and potential clients through various program orientations
• Coordinated web-site development and marketing campaigns
• Maintained confidential employee and client records
• Delivered a high level of customer service to all clients

• Designed print layouts for multiple weekly and monthly publications
• Partnered with editorial staff and vendors to manage production schedules
• Collaborated with clients to create materials for advertising campaigns