Stacey Yates's Location
Dallas, Texas, United States, United States
Stacey Yates's Contact Details
Stacey Yates work email
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Stacey Yates personal email
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About Stacey Yates
Hi there! I'm an agency executive with 25+ years of experience in marketing. I love to create killer strategies and programs that drive results for my clients. I'm passionate about innovation and love to think outside the box to come up with creative solutions that make an impact. I'm also a big believer in building positive team cultures where everyone feels inspired and motivated to do their best work.
Stacey Yates's Current Company Details
People Centric | Cinephile | Mix Tape Master | Marker Enthusiast
Stacey Yates Work Experience Details
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Executive Director, Client PartnershipsMedium Giant Jan 2019 - Mar 2024Dallas/Fort Worth AreaAs Executive Director, Client Partnerships at Medium Giant, I was responsible for client relationships at an executive level. This encompassed strategic oversight across all services, ranging from brand identity and messaging to website development, analytics and media campaigns. With a robust technical background, I seamlessly transitioned from high-level strategy to hands-on tactical execution. I took ownership of driving upsells and managed a substantial multi-client portfolio with millions in spend across various channels. Handling the P&L for my book of business, I excelled in forecasting, margin management, and resource allocation. Proficient in managing contracts and SOWs, I seamlessly navigated new business opportunities and upsell pathways. Leading my team towards client-centric strategic objectives, I ensured that our deliverables consistently met and exceeded client expectations. Juggling multiple priorities adeptly, I consistently delivered high-quality analytical results, demonstrating a strong track record of excellence in performance and client satisfaction. -
Account DirectorGlobe Runner Aug 2016 - Jan 2019Addison, Texas• Maintained positive client relationships while providing successful digital marketing strategies with just the right mix of SEO, SEM, CRO, content marketing, PR link earning, and social media.• Worked internally with our production team to ensure that each strategy was implemented successfully, on time, and as contracted. • Ensured all deliverables were executed efficiently and within budget, and reported back to the client all efforts, data, and results. -
Vp Of Sales & MarketingPerfect Circle Media Group (Perfect360.Com) Sep 2009 - Aug 2016Dallas/Fort Worth Area• Strategic player in the growth and development of a new design agency.• Provided leadership and coordination of company sales and marketing functions.• Monitored and analyzed sales & marketing activity against goals.• Constructed strategic marketing plans for clients.• Built and executed SEO and social media plans.• Managed branding, design, SEO, and content development for more than 200 websites built-in JOOMLA, WordPress, Drupal, & Magento.
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Public Relations & Retail Development DirectorSmartshield Sunscreen Aug 2009 - Aug 2016Dallas, Texas• Lead marketing and retail development efforts for SmartShield's line of sun care products. • Procured product placement on the TODAY Show, in O, The Oprah Winfrey Magazine, Fitness, Outside, Zooey Magazine, BudgetTravel.com plus numerous regional fishing, and boating outlets. • Worked directly with PGA on various Golf events, providing sampling, signage, and press support. • Ran multiple regional events and sponsorships, with Girl Scout troops, camps, fishing events, junior golfers, and swimming/sailing/surfers. • Secured official sunscreen sponsorship with the State Fair of Texas for 4 years. Built custom retail programs with Walmart, Tractor Supply Company, Rite Aid and more than 500 independent Golf ProShops.
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Senior Director Of MarketingNcircle Entertainment (Ncircleentertainment.Com) Mar 2007 - Sep 2009Dallas/Fort Worth Area• Facilitated strategic marketing needs unique to start-ups such as 5-year planning, strategic marketing plans, licensing sales, broadcast sales, website development, media buying, PR, and promotions. • Successfully secured $4M in revenue within the first year of company launch through build and execution of comprehensive 360-degree marketing plans for 30+ represented properties. • Led research, contract negotiations, and purchase of rights to home entertainment content including Sid the Science Kid, WordWorld, Super Mario Bros., and Dr. Seuss’ The Cat in the Hat. • Established and nurtured productive partnerships with Hasbro, Procter & Gamble, Random House, PBS, Chick-fil- A, Lifetouch Photo Studios, Kids Sprout, Space Camp and the Jim Henson Company.Brands included: Sid the Science Kid, WordWorld, Mighty Machines, Super Mario Bros., Dr. Seuss’ The Cat in the Hat, Pocoyo, Pajanimals, The Wiggles, The Fairies and many more.
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Director Of MarketingFunimation Entertainment Apr 2004 - Mar 2007Dallas/Fort Worth AreaFUNimation manages a full spectrum of rights with its brands including broadcasting, licensing, production, internet, and home video sales and distribution.- Oversaw, developed, and directed a team of 10 Brand Managers with oversight of product development and extensions as well as the execution of marketing plans. Spearheaded effort to manage educational and commercial advertising content for FUNimation channel, managing guidelines with FCC. - Personally created $15M in revenue while managing $7M in marketing expenses. - Negotiated Licensor contracts.- Developed and executed national films program as part of big screen promotion strategy, leveraging relationships with leading theatre chains such as AMC and Landmark. - Achieved huge expansion in exposure and reach through mainstream PR campaigns successful in securing exposure at White House Easter Egg Rolle and write-up in New York Times. Brands Included: Dragonball Z, Fullmetal Alchemist, Desert Punk, Trinity Blood, Noddy, Samurai 7, Afro Samurai, Basilisk, Fruits Basket, Negima, Gunslinger Girl, Redwall, Speed Grapher, and Witchblade.Clients & Partners Included: Cartoon Network, Spike TV, Nickelodeon, Amazon, Target, Walmart, Sony, iTunes, Aniplex, BioWare, EA, Gamestop -
Director Of Brand StrategyHit Entertainment Mar 2001 - Apr 2004Dallas/Fort Worth AreaDirector of Brand Strategy in the US for the fourth largest independent children’s studio and video distributor in the world. Properties included: Barney (the dinosaur), The Wiggles, Bob the Builder, Thomas & Friends, and Jim Henson’s Fraggle Rock. - Worked directly with The Wiggles and The Jim Henson Company on product development, promotions and licensing partnerships.Partnerships Included: Mattel, Nick Jr., The Disney Channel, Target, Walmart, Gerber, Proctor & Gamble, Fisher Price and Macy's Thanksgiving Day Parade. -
Senior Brand ManagerLyrick Studios Mar 1997 - Mar 2001Dallas/Fort Worth AreaBrand Manager for Barney (the dinosaur), The Wiggles, Suzy Zoo, and Wishbone.Produced retail-specific promotions and managed 3rd party partner programs with PolyGram Films to promote the release of Barney’s Great Adventure-The Movie, which grossed $12 million in box office receipts plus an additional $40 million in video sales.Developed an award-winning Barney Back-to-School event with Wal*Mart, resulting in a 42% sales increase in Barney products over a 4-week period.
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Marketing ManagerSony/Bmg Jan 1992 - Apr 1997Dallas/Fort Worth Area10 years of increased responsibility in entertainment marketing with BMG and its associated music labels. Managed all areas of regional PR including charitable outlets, community events and educational programs aimed at teens.Artist Included: Sarah McLachlan, The Dave Matthews Band, TLC, Annie Lennox, Tool, Toni Braxton, Matthew Sweet, Love & Rockets, The Backstreet Boys, Usher, Alan Jackson, Brooks & Dunn, Henry Rollins and 100's more. -
Southwest Regional Marketing ManagerRca Records 1989 - 1992Dallas, TexasBuilt sales materials and retail promotions for a five-state regional sales force. Worked directly with retailers on behalf of RCA Record's roster of artists. Designed & implemented the first music promotion for Blockbuster Video and Blockbuster Music, generating more than 500,000 consumer impressions and a 30% sales increase in the first 2 weeks of the program.Artist Included: Micheal Penn, Clint Black, Cowboy Junkies, Lita Ford, Hoodoo Gurus, Bruce Hornsby, Jamie Foxx, R Kelly, Dolly Parton, Elvis, Peter Murphy, ZZ Top and many more. -
Alternative Music RepArista Records 1988 - 1989Dallas, TexasProduced in store promotions with mom & pop record shops throughout the southwest for Arista's alternative artist. Promoted albums, singles, appearances and regional shows for a slew of music artist.Artist Included: Milli Vanilli, Oingo Boingo, Sarah McLachlan, Barry Manilow, Kenny G, Straightjacket Fits, UB40, Taylor Dayne, The Church and Amy Grant.
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Radio InternA&M/Octone Records 1987 - 1988Dallas/Fort Worth AreaStarted in the mailroom. Sending out LP's (yes vinyl) to radio stations and DJ's. Worked with local disc jockey's to create weekly radio chart statistics for a five-state region.Artist Included: Janet Jackson, The Police, Multiple Movie Soundtracks, Joe Jackson, Sting (my first CD ever), Breathe, John Gorka, and George Winston.
Stacey Yates Skills
Social Media Marketing
Brand Management
Advertising
Marketing
Marketing Strategy
Public Relations
Seo
Strategy
Social Networking
Corporate Branding
Strategic Partnerships
Brand Development
Digital Media
Management
Strategic Planning
Product Development
Business Development
Market Planning
Start Ups
Digital Marketing
Cross Functional Team Leadership
Retail
Product Management
Product Marketing
Entertainment
Marketing Communications
Promotions
General Awesomeness
Sponsorship
Integrated Marketing
Sales
Online Advertising
Video
Online Marketing
Salesforce.com
Brainstorm Facilitation
Leadership
Digital Strategy
New Media
Relationship Marketing
Marketing Management
Website Development
Email Marketing
Mobile Marketing
Competitive Analysis
E Commerce
Direct Marketing
Media Buying
Content Strategy
Retail Development
Stacey Yates Education Details
Frequently Asked Questions about Stacey Yates
What is Stacey Yates's role at the current company?
Stacey Yates's current role is People Centric | Cinephile | Mix Tape Master | Marker Enthusiast.
What is Stacey Yates's email address?
Stacey Yates's email address is st****@****dco.com
What schools did Stacey Yates attend?
Stacey Yates attended Texas Tech University, Texas Tech University.
What are some of Stacey Yates's interests?
Stacey Yates has interest in Arts And Culture.
What skills is Stacey Yates known for?
Stacey Yates has skills like Social Media Marketing, Brand Management, Advertising, Marketing, Marketing Strategy, Public Relations, Seo, Strategy, Social Networking, Corporate Branding, Strategic Partnerships, Brand Development.
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Stacey Yates
Montgomery, Al2live.com, commandonline.com -
1kaiserpermanente.org2 +195152XXXXX
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Stacey Yates
Community Partnerships - Young Adult Leadership Development - Financial Education - Workforce Readiness - Tenant Rights And Responsibilities -Community Outreach - Program Operations - Grant ComplianceCamarillo, Ca2svdp.us, svdp.us -
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