Stacey York Email & Phone Number

Boston, Ma, Us

Champion of the UScellular Brand & Social Media Strategy leading a team to develop a comprehensive portfolio of strategic Social Media plans, projects and programs that raise brand awareness. Owner of the company's social media strategy and brand image through strategic leadership, content creation and comprehensive leadership of our brand campaign's 360-degree execution as well as our brand's social landscape.

As a Brand Strategy & Planning Manager, steered brand marketing initiatives from conception to completion through impeccable project management and superior service delivery for internal and external partners. Facilitated enterprise collaboration to maintain brand integrity across marketing programs to expand knowledge about the UScellular brand in our footprint and increase consumers’ consideration of our brand.

Bedford, Nh

A member of the experiential and local marketing channel that brings the brand personality and values to life creating an emotional connection with the consumer to drive leads. Through creating shareable experiences and emotional bonds with consumers that complement our mass media and company messaging, we drive brand awareness and consideration resulting in lead generation, customer growth, loyalty and advocacy. Key Projects: Influencer Marketing Strategy, Google Analytics (UTMs/GTMs/Pixels), Social Media Marketing & Strategy, Integrated Communications, Lead Generation and Collaborative Partnerships.

New Hampshire, Maine & Vermont

Marketing professional in an assigned geographic region, responsible for ensuring the successful execution of regional and corporate marketing programs that build brand equity, drive store traffic, stimulated line and product sales, and increased customer satisfaction. Developed localized marketing activities incorporating media relations, mass advertising, direct marketing and grass roots activities to bring messages to life and create brand awareness. Collaborated across all organizational boundaries to implementing enterprise-wide marketing programs centered on customer experience and brand integration.

Concord & West Lebanon, Nh

Temporary assignment as a Store Manager, responsible for the Concord & West Lebanon Retail Locations. During this assignment was responsible for Store Operations, On-Boarding new RWCs, Worker Compensation, Disciplinary Action, and On-the-Floor Coaching of two Sales Managers.

Online

Part-Time Adjunct Instructor for the Social Media Marketing Graduate Degree. My goal is to develop and enhance knowledge, skills, and abilities surrounding current social media platforms and tools, with a primary focus on theory and application of social media for marketing. Specifically, coordination of marketing messages, the effective use of content, elements of online communities and crisis communication (PR). This course also has practical application of how elements of social media are driven by the brand versus driven by the consumer by using trends and strategic thinking across multiple disciplines.

Manchester, Nh

President of the Board for a residential townhouse community. Responsible for assembly and facilitation of Monthly Board Meetings and Annual Homeowner Meetings. Led a diverse-group of individuals to make financially impacting decisions on improvements and maintenance of the association. Stepped down from 3-year term role due to the sale of this townhouse.

New England

Facilitated, designed and implemented training for call center and sales assocites in areas of Customer Service, Financial Services, Selling Skills, Time Management, Diffusing Upset Customers and Teamwork. Certified facilitator for "What Matters Most", a Franklin Covey course.

Bedford, Nh

Co-lead the Customer Care Department who serviced the New England Market via outbound calling campaigns. Performed all functions of a leader including scheduling, annual performance reviews, disciplinary action and on-call duties.

Manchester, Nh

Project Team Leader responsible for the coordination of new product launches to the branch staff. Determined the training required to meet all business and performance objectives. Conducted needs analysis and implemented program evaluation processes to ensure the overall effectiveness of the training programs. Redesigned and delivered Training Programs for all branch employees.

Master Of Science - Ms, Marketing, Gpa: 3.889

Bachelor Of Science - Bs, Organizational Leadership, Magna Cum Laude (Gpa: 3.747)