Staci Smith work email
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Staci Smith personal email
Staci is a seasoned general business manager with experience operating all facets of consumer promotions and marketing campaigns. She currently serves as the Marketing Director for an online news resource that redefines the concepts of living well and feeling good. Staci has started events and promotions groups within marketing firms, successfully growing client and partnership relationships. She has also overseen and delivered productivity within the back-office functions of marketing firms including procurement, operations, warehousing, finance and HR. Staci has designed and produced hundreds of consumer events and promotions for blue chip brands and Fortune 500 companies including Kellogg’s, P&G, Schick, Dunkin Donuts, Keurig, Green Mountain Coffee and the McDonald’s Corporation, to name a few.Her event experience includes community outreach initiatives, sampling campaigns, mobile marketing programs, sponsorship activation, retail-tainment activities and new product introductions. Staci is a savvy, energetic and resourceful leader who delivers excellence in all areas of account management and business operations. Specialties include marketing, strategy, promotions, procurement, general management, and experiential marketing programs including mobile tours, PR Stunts, pop-up shops and guerilla marketing initiatives.
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Marketing DirectorWellwell Usa Feb 2021 - PresentWellWell is an online resource that redefines the concepts of living well and feeling good. A daily destination for information, insights and inspiration, WellWell is your source for health and wellness news, product information, service directories and more. -
Director, Consumer Engagement (Bump Club And Beyond Business Unit)Advantage Solutions: Sales, Marketing, Technology Aug 2017 - Feb 2021Greater New York City AreaBrand Connections, LLC was purchased by Advantage Solutions in August, 2017• Managed strong cross-promotional marketing and digital campaigns.• Developed and own key influencer relationships that build a trust-based partnership with client teams, agency partners, and third-party vendors.• Managed program execution, budgets, tracking and post-promotional reporting.• Responsible for spearheading and synchronizing a cross-functional team to deliver business planning frameworks, communication platforms, program concept development, creative design, and analysis of results.• New Business Development: secure strategic partnerships that align with baby-focused business unit. Significant experience overseeing budget pipeline development, monitoring, and reconciliation.Selected Accomplishments• Managed Worker’s Comp project to lower claims/costs enterprise-wide, which resulted in new processes and efficiencies reducing costs by 5% (savings of approx. $1MM). • Hand-picked by General Manager to oversee Adult Beverage Task Group: Consolidate and manage all Adult Beverage Marketing business units enterprise-wide and organize under one Center of Excellence Task Group governed by similar execution practices, policies, etc. -
Marketing Procurement LeaderBrand Connections, Llc Jan 2015 - Aug 2017Montclair, NjDeveloped and executed a procurement strategy for an event marketing and consumer promotions company including: developing and growing strategic partnerships, increasing standard workflow, improving payment terms, and increasing buying power / leverage for the company. Aligned internal and departmental controls and procedures to centralize purchasing, implement Supplier performance scorecards, institute metrics for cost savings, decrease time to purchase order requisition turnaround. Maintained strong Supplier relationships, scope of work, service deliveries and budgets. Managed and implemented RFP process with Suppliers including drafting and facilitating Master Services Agreements and negotiating payment and pricing terms to reduce the number of vendors to a small group of core partners. -
Vice President, Event MarketingBrand Connections, Llc Nov 2003 - Jan 2015Montclair, NjDual responsibilities for establishing, managing and growing an event marketing group -- and overseeing all business operations for Brand Connections Experiential including human resources, finance, operations, and procurement. Managed 30+ full time office and event / promotion consultant staff.Leadership of new business experiential strategy, strategic planning and partnership management with exceptional client service. Skilled at combining strategic and tactical planning, budget management, and creative design to recognize and capitalize on market trends and impact bottom-line through strategic promotions and event marketing. Supervised overall look, tone & feel of design, décor and branding generated out of the event group.
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Group Promotions ManagerEventive Marketing 2000 - 2003New York, NyManaged all aspects of event planning and execution from ideation to completion for Fortune 500 companies including The Kellogg Company, Heinz, Johnson & Johnson, Nestle, and Bristol-Myers Squibb. Coordinated sponsorship activities at 112 Race for the Cure events for Johnson & Johnson, Kellogg’s and Ford. Coordinated activities with race liaisons, which included negotiating sponsorship details, arranging shipping and fulfillment and managing onsite events/ operational logistics.Managed field marketing and promotion managers’ strategic planning and execution of national programs pertaining to creative development, custom signage and staging, inflatables, official apparel, contests and giveaways, as well as recruitment, training, and supervision of all staff.
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Account SupervisorBsmg Worldwide (Weber Shandwick) 1998 - 2000New York, New YorkProduced grand-scale experiential events/ marketing programs for Dunkin’ Donuts and Schick Razors. Supervised a wide range of programs revolving around special events, promotions, brand revitalization, product introductions and community relations. Coordinated consumer contests, promotions and sweepstakes activations. Supervised publicity efforts and coordinated high-visibility press events for agency clients.
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Account Executive (Mcdonald’S Account)Golin-Harris Mcdonald'S Account 1996 - 1998New York, New YorkSpearheaded McDonald’s local education programs and scholarship launches. Managed and implemented special events marketing activities/programs for more than 500 McDonald’s restaurants and the Ronald McDonald House of NY. Specialized in event development surrounding new product launches and movie promotions including: Hercules, Big Mac vs. Crispy Chicken Deluxe Challenge, Monopoly and 101 Dalmatians.Managed all McDonald’s sports marketing efforts including: All American Boys Basketball, New York Knicks 50th Anniversary, New York Giants Tailgate Party and the NBA All-Star Game.
Staci Smith Skills
Staci Smith Education Details
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Journalism / Interpersonal Communications
Frequently Asked Questions about Staci Smith
What company does Staci Smith work for?
Staci Smith works for Wellwell Usa
What is Staci Smith's role at the current company?
Staci Smith's current role is Marketing Director at WellWell.
What is Staci Smith's email address?
Staci Smith's email address is st****@****ons.net
What schools did Staci Smith attend?
Staci Smith attended Ohio University.
What are some of Staci Smith's interests?
Staci Smith has interest in Family, Art And Films, Parties, Brand Marketing, Community Engagements, Mah Jong.
What skills is Staci Smith known for?
Staci Smith has skills like Relationship Marketing, Marketing, Integrated Marketing, Sponsorship, Event Planning, Public Relations, Mobile Marketing, Guerrilla Marketing, Social Media Marketing, Brand Awareness, Advertising, Account Management.
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2thehersheycompany.com, coradocompany.com -
Staci Smith
Admissions Clinical Liaison At Colorado State Veterans Community Living Center At FitzsimonsAurora, Co -
5santikos.com, gmail.com, verizonwireless.com, behavioral-innovations.com, iflyworld.com5 +151277XXXXX
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staci smith
President And Chief Consultant For International Development And Fundraising Staci Smith Strategic ServicesTucson, Az2gmail.com, gmail.com2 +195120XXXXX
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Staci Smith
United States1canyonviewcapital.com
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