Stacie Sherer Email & Phone Number

New York, Ny, Us

Atlanta, Georgia, Us

Serving as the global leader of Assurant's enterprise corporate media relations efforts while also overseeing the line of business external communications team.

New York, Ny, Us

New York, Ny, Us

As SVP, Global Corporate Communications, reporting to CEO Mindy Grossman and serving as a member of the Executive Committee, I worked closely in partnership with Grossman to transform the organization and brand to find new relevance. We defined a new purpose for the brand and brought it to life for employees and external stakeholders in February 2018. And I continued to work in partnership with Grossman to re-articulate the brand and communicate the move to WW - first to 18,000 employees globally and then to external stakeholders in September 2018. But stating a new purpose and unveiling a new brand is not enough. I learned early in my career from Harold Burson, who many call the father of modern public relations, that words without action can do more harm than good for a brand’s reputation. At WW, our new purpose came along with bold moves that included strategic partnerships, surprising new ambassadors, and new leaders, which resulted not only in a steady stream of top tier media but also consistent business growth and improvement in brand relevance across all key audiences.

New York, Ny, Us

As VP, Public Relations and Public Affairs, I led consumer PR with additional responsibility for internal communications and corporate communications. As part of leading transformation, I shepherded the organization through three CEO transitions and was the lead communicator through some of the most challenging times for the business as well as through some of its highest points, including Oprah Winfrey making a strategic investment and joining the Board in 2015, and achieving its best product launch ever in the first quarter of 2018. WW is a brand with purpose and impact with employees and members who are equally passionate and invested in the brand. I found daily inspiration and power in the brand and community, and learned how to harness and amplify the stories of its fiercest advocates.

New York, Ny, Us

As a member of the senior leadership team in the Brand Marketing Practice, I led strategy, programming and teams to deliver high impact campaigns for a range of consumer brands including Sony Mobile, Avon, Harman International, Discover Financial Services, Ford Motor Company, General Mills, and The Coca-Cola Company. I had a reputation for helping legacy brands find new relevance and enter new categories. Known for being a strategic and creative thinker, I was regularly tapped to infuse new thinking into client relationships in trouble, vexing client challenges, and pitches for new clients. I made my way through the B-M network - from New York to San Francisco to Hong Kong - and through different practice areas - from enterprise marketing to consumer brand-building, from corporate thought leadership to public affairs and policy - emerging as a well-rounded and seasoned leader with a global perspective.

New York, Ny, Us

When the opportunity to move abroad again emerged, I took it and spent more than two years advising and training clients throughout Asia-Pacific on issues, crisis, corporate brand reputation, and CSR. I provided communications counsel, public policy advice and training across Asia-Pacific through the regional corporate affairs team for a fast-moving consumer goods manufacturer, including support for its successful acquisition of an Indonesian company for $5 billion, the largest foreign acquisition in Indonesia’s history at that time.

New York, New York, Us

I was selected for the prestigious Y&R Brands Leadership Exchange Program and began with a role on the Colgate-Palmolive team in account management for general advertising and integrated marketing. My second rotation was at Wunderman where I served in account management for direct marketing for pharamceutical clients.

New York, Ny, Us

Marketing PR for a range of clients including 3Com Corporation, Sun Microsystems, Xerox Corporation and Merrill Lynch

New York, Ny, Us

Provided public relations support for a range of business-to-business clients in the Brand Marketing Practice.

B.S. In Business Administration, Marketing And International Business

Education record