Stacy Kaplan Email & Phone Number

• Managing and developing the execution of an overall subscriber lifecycle timeline, which presents cohesive and consistent communication that preserves brand integrity and encourages subscriber engagement.• Implementing, testing, and reporting on transactional-based retention campaigns, such as credit card decline/expire, payment reminders, automatic payment set-up, stop-save, and restart efforts.• Collaborating with internal departments and outside vendors to create solutions for… Show more • Managing and developing the execution of an overall subscriber lifecycle timeline, which presents cohesive and consistent communication that preserves brand integrity and encourages subscriber engagement.• Implementing, testing, and reporting on transactional-based retention campaigns, such as credit card decline/expire, payment reminders, automatic payment set-up, stop-save, and restart efforts.• Collaborating with internal departments and outside vendors to create solutions for improving subscriber retention and engagement with the digital products included in a customer's subscription. Show less

• Developed and executed marketing campaigns to drive deeper consumer engagement for 80+ newspapers, surrounding their recent launch of a new subscription model.• Collaborated on opportunities to inform subscribers of breaking news, events, product features, and enhancements to improve their overall digital experience.• Supported sales and customer service with engagement, activation, and access through various marketing channels, including direct mail/direct response tactics and… Show more • Developed and executed marketing campaigns to drive deeper consumer engagement for 80+ newspapers, surrounding their recent launch of a new subscription model.• Collaborated on opportunities to inform subscribers of breaking news, events, product features, and enhancements to improve their overall digital experience.• Supported sales and customer service with engagement, activation, and access through various marketing channels, including direct mail/direct response tactics and digital initiatives. Show less

Client: Kia Motors America - Dealer Marketing Group• Manage the execution of newspaper, POS, radio and promotional materials for DMG’s• Supervise the daily duties of our team’s Account Coordinator• Assist with the execution of seasonal promotional campaigns• Consult with client to manage budgets and billing

Client: Kia Motors America - Dealer Marketing Group • Fulfilled regional & dealer requests including running footage, dubs, traffic copy, etc.• Developed and maintained internal and client documents/schedules• Supported senior team members on upcoming campaigns

Clients: The Project Management Institute, Worldwide Employee Relocation Council, National Apartment Association• Maintained all original Account Coordinator duties• Managed, oversaw and trained all new employees on all client databases• Recommended and influenced new client advertising opportunities

Clients: The Project Management Institute, Worldwide Employee Relocation Council, National Apartment Association• Managed the trafficking of artwork from advertisers to our clients• Prospected and identified new advertisers for clients• Developed and distributed custom reports for advertisers• Fielded daily inquiries from potential and current advertisers

Client: Concentra• Supported client recruitment initiatives• Conducted media research• Implemented media strategies• Collaborated with Creative Director on projects• Cultivated client relationships• Prepared detailed meeting reports for the account team to review

• Aided in the research for agency clients• Assisted with planning and coordinating of events• Participated in creative briefings• Assisted with and maintained client/agency relationships• Aided in the development of press releases• Co-managed a new product survey and focus group for a new client