MARKETING COMMUNICATIONS PROFESSIONAL A career encompassing environments from an in-house communications department to an interdisciplinary team and specialized PR agencies. Industry expertise in consumer products including natural foods, wine and spirits, and European luxury goods. Brand builder with successful experience managing strategically integrated communications campaigns for large multi-brand corporations with both new and heritage brands, start-ups, and category disruptors. Collaborated with celebrities and influencers from the entertainment, business, sports, cultural and culinary worlds. Adept at building consensus and collaboration with colleagues, clients, influencers, and the press. Detail-oriented mindset, proactive outlook, problem-solving skills, and ability to thrive in environments that mix creativity, new ideas, and collaboration where the passion is palpable. EXPERTISE IN BRAND LIFECYLES: INTRODUCE, GROW, AND REVITALIZE TO THRIVE. Proven track record as a dynamic brand builder specializing in the growth, introduction, and revitalization of both established and emerging brands. Accomplished at breathing new life into legacy brands and successfully launching new ones, contributing to significant market presence, consumer engagement, and increased market share. Demonstrated ability to blend creativity with market insights to create compelling brand narratives and experiences that resonate with target audiences and drive business successINSPIRATIONAL TEAM LEADERSHIP: Demonstrated ability to build, lead and develop a high-performing team. Recognized for an interpersonal style that encourages trust, respect and collaboration by being curious about and authentic with people. A superpower sense of humor that breaks barriers and helps find common ground. AREAS OF EXCELLENCE THAT DRIVE GROWTHStrategic Vision Development & Campaign Execution | Integrated Marketing | Brand Image & Positioning | Effective Storytelling | Creative Direction | PR Planning | Mission-driven insights| ROI & Measurement Focus | P&L Planning & Oversight | Team Management, Mentorship & Development |Crisis & Issue Management |Influencer Outreach & Programming | Negotiation