Communications Consultant
CurrentSought out based on industry reputation to deliver condensed and incisive marketing communications to business and non-profit organizations. Clients came to me to solve marketplace challenges, shape reputation, develop “big ideas” and new revenue streams through innovation. Demonstrated proven results that meet or exceed stated KPI’s, while delivering significant ROI. Notable clients:LEV MAPSA start-up, AI-Powered location-based advertising platform, and social network allowing users to meet other dog owners, find dog-friendly places around a city and encourage users to walk their dogs through earning rewards.• Hired by founders to develop marketing launch strategy. Ultimately served as Marketing Lead and worked on all aspects of go-to-market plans, including Visual identity and tone of voice, development of collateral materials, Tactics to drive awareness and downloads, Paid advertising, and owned social media; Attended weekly developer meetings regarding UX and advertiser integration.; Coordinated partnerships, sponsorships, and experiential activities.CINCO SPIRITS GROUP, LLCColloquially known as “Michael Jordan’s Tequila,” Cincoro. This small batch, top-shelf spirit ranges in price from $100 to $1800 for a 750 ml bottle. • Recruited because of beverage alcohol “pedigree” to heighten awareness of Cincoro Tequila among premium spirits drinkers in the U.S.• Launched three expressions within six months to top liquor media.•. Negotiated sponsorship package with Formula 1 racing and developed supporting programming.JASA• Built a cross-functional communications team at JASA, a non-profit providing vital social services to 43,000 seniors in NYC.• Promoted JASA’s Elder Abuse Conference resulting in a 25% increase in earned media for JASA as a leading elder resource.• Created e-mail marketing and social media programming which resulted in increased engagement on Facebook and a 35% increase in Twitter (now X) traffic.
