Stacy Horton, Mba Email & Phone Number

Paramus, New Jersey, Us

Milpitas, Ca, Us

Lead the demand generation marketing organization including strategic planning, execution, measurement, and optimization for performance and business growth. Develop data-driven strategies based on market needs — adjusting as required by changing market conditions and emerging opportunities. Provide strategic leadership for global campaign development, content development, digital marketing, paid media and creative services. • Identify key priorities, optimize campaign planning frameworks, budget and resource allocation.• Collaborate with key business partners to ensure alignment between our strategic marketing approach and overall corporate strategy with product and sales team initiatives. Apply experience in marketing research and data analytics to help develop KPIs aligned to strategic growth initiatives.• Develop content strategy to amplify the corporate brand to ensure content messaging, quality, and relevance based on customer experience and needs. Performing regular content audits and gap analysis.• Monitor B2B marketing trends, share industry best practices and foster marketing innovation and integration across the organization.• Develop a comprehensive and disciplined approach to performance measurement that reveals strengths and weaknesses. Action insights and recommendations for continuous improvement.

Sunnyvale, Ca, Us

San Jose, California, Us

Initially hired as a cross-functional project manager in the enterprise marketing organization with primary functions within the global demand generation team. Soon after, became the Global Campaign Manager. As such, I effectively manage multiple projects at a time in a fast-paced, team-oriented, and highly accountable environment with a strong track record of turning data into insights and actionable campaigns. I enjoy working with key stakeholders and executive leadership cross-functionally to manage deliverable timelines and to drive processes that optimize results for dynamic digital campaigns and ABM marketing efforts.

Houston, Texas, Us

Promoted from Inside Sales Executive to Channel Engagement Manager. As such, my role was the primary liaison and program manager for the second-largest National HPE Reseller and HPE Inside Sales Organization consisting of approximately 350 representatives with responsibility for all EG business units and segments. Through collaboration, I coordinated and developed a joint business plan, business strategies based on product insight, market research, and trend analysis. Additionally, one of my primary functions was developing quarterly marketing campaign programs, events, and communications for the HPE sales teams in conjunction with resellers. I also used data analytics and reporting to track and measure goals to ensure I was delivering a healthy ROI on all activities. In this role, I maintained a daily presence with the HPE sales team while remaining directly involved with outbound calling efforts and account management, as well as coaching, mentoring, and aiding in the development of sales skills.Some personal improvement projects successfully implemented include: channel training for new hire program, new QBR format with forecasting formulas, opportunity quality control metrics, and standardization of CEM processes with project trackers.

Lincoln, Nebraska, Us

Began as Marketing Intern from June until August. Continued working as a Marketing Communications Consultant on a project by project basis. Work directly with the Internal DI Wholesaler and our Brokerage Sales Managers to build and reinforce broker relationships via phone and e-mail support. This includes, running proposals for agents and creating broker packets for meetings and presentations, online and white paper content creation, and inbound marketing.Various creative projects such as event planning/coordination, marketing/advertising document creation, website design, social media, etc.Took the initiative and collaborated with co-workers to research and measure the current renewal quoting system. Developed and proposed process improvement for quoting system. This initiative was accepted and we collaborated together to produce a new quoting system that resulted in increasing performance efficiency by over 50%, saving time, money, and insuring accuracy.

79409, Tx, Us

I began as a Graduate Research Assistant to Dr. Shannon Rinaldo in the PANIL Marketing Lab. Project Manager of the Rawls Student Research Program. In addition, responsible for Data collection and analysis using fNIR, Matlab, EEGlab, Cobie, Aqknowledge, and Nvivo. Focusing on consumer behavior, I assisted with and led various research projects from physiological responses to cultural responses to various marketing strategies.Advanced from research assistant into a Marketing Assistant role with the Office of the Provost. I worked directly under Paul Ruiz and Dr. Juan Munoz for the Institutional Diversity Equity and Community Engagement of Texas Tech University. Primary responsibility is business to business marketing of the National Registry of Diverse & Strategic Faculty (The Registry). This includes establishing a GTM strategy for online job board business, market research, email marketing and social marketing. Additionally, I collaborated with IT to re-design the new webpage and customer interface.

Us

As a Store Director, I led a sales team of 10 as well as assisted with processes and quality improvements in other stores within the Austin district. Successful store overhauls through training and team building of employees, neighborhood marketing and maintaining a clean, efficient and profitable store within a restricted budget. Transformed the quality of customer service and productivity of employees at multiple store locations by focusing on process improvement and project management. Successful improvement in the store ranking drastically from 1508 (out of 1600) to 240 within 4 weeks. My sales team was able to maintain a top 15% store ranking in various key areas by surpassing company goals and store comps on a quarterly basis.

Tampa, Fl, Us

Part of a team that opened new store location in Midland, Texas with record sales numbers. Began as Office Manager with15 direct reports. Responsible for recruiting, hiring, training, and development. After 3 months I was promoted to Assistant Store Manager where I directly supervised 7 managers and over 50 employees; including the office team, sales team, visual department, warehouse office, warehouse delivery, customer service, and janitorial departments. During this time I was interim store manager for over 6 months. Although the job market during this time was a shortage of employees in the Permian Basin area, our location successfully handled managing the sales floor, pricing and product placement with record breaking sales for first 2 quarters. Through excellent managed vendor and partner relations, I was able to help secure specialty products and lines to set us apart from competition. As acting Store Manager I worked with the team to ensure we properly handled customer engagement and escalations as well as marketing efforts and special events. Through our dedication, work ethic, and good hearts, our team bonded together to help and assist in every department.

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (Ba), Psychology, Art