Created overall marketing plan, identified specific objectives to meet firm’s goals, and presented to the executive team for buy-in.- Established and executed marketing policies and department standards - Directed training of executive, administrative and technical staff on marketing related topics- Oversaw all marketing campaign strategies pre- and post-acquisition- Established and directed request for qualification process (RFQ), increased win rate to 70%- Instrumental in developing new processes within: - Human Resources – offered onboarding and education of employees on EMA core values - Operations and Production Departments – collected customer relationship management (CRM) data that accurately forecast resource allocation and budgeting- Planned and delivered CRM strategies with the goal of encouraging client loyalty and increasing client engagement - Directed the completion of client teaming requests for project pursuits - Generated presentation topics and directed internal leadership seminars - Charged with the development of collateral materials, public relations and advertising programs, brand identity development and implementation, special events, and market research activities- Produced and delivered compelling presentations to promote firm to new and existing clients - Initiated partnership with specialized consultants, such as graphic design, photography and public relations firms.- Cultivated relationships with current and/or potential clients through face-to-face interaction- Oversaw company website including content management, branding, and visual presentation- Developed and implemented annual social media strategy - Directed the logistical support of equipment and exhibit arrangements for all trade shows and conferences

Oversaw marketing activities specifically geared towards proposal development, content creation, event planning and client relationship management.- Developed and maintained all marketing resource materials including website, brochures, data, color copies, photographs, files and client database- Initiated, wrote, and maintained a library of project descriptions for use in proposals, presentations and other marketing materials- Completed and/or directed the completion of client requests for qualifications/proposals- Coordinated, assembled and prepared materials for client presentations and interviews- Served as a “central information resource” for the entire staff - Maintained updated information on all staff members for purpose of writing resumes and biographies- Coordinated all photography and maintain in-house photographic files - Worked with specialized consultants including web development, graphic design and public relations firms- Oversaw social media plan- Partnered with technical staff to produce a quarterly company newsletter for external distribution- Responsible for creation and publication of press releases on new employees, employee promotions, new projects and other activities/events- Represented firm to clients, future clients and business associates through involvement in professional and community organizations- Coordinated equipment and exhibit arrangements for trade shows and conferences

•Launched and managed the company’s first Facebook fan page •Developed marketing and creative strategies to promote the organization’s products and services through social media platforms•Organized and led a monthly social media marketing training session with over 1,200 dealers. •Created social media programs to cultivate and maintain customer relationships.•Assisted in editing and proofreading digital content for the company’s website re-design.•Managed the ‘LIVECHAT’ tool online by providing superior customer service, promoting products, and resolving all customer complaints.

Researched and identified new sources of fundingStrengthened and expanded current donor base.Maintained accurate donor information in software applications, resulting in a 100% contact rate.

Met and exceeded sales quota by 125-150%.Assisted with the retail store creative displays and merchandising.Effectively communicated the features, benefits, and advantages of products.