Responsible for the tactical execution of financial activities and projects. Monitor operation performance of key areas, interpreting anomalies and discrepancies providing effective feedback to interpret data. Manage and coordinate annual business plan, forecasts and communicate requirements to corporate offices.

Provide financial oversite and support to Consumer Business Leadership. Create reports for and lead quarterly business review meetings. Act as counsel to all levels of management regarding expense forecasting. Responsible for P&L analysis for new initiatives.• Created analytic reports to be used by senior management to provide insight into key products and to support the monthly close reports.• Developed a report package that details the technology function within WebMD, a $50 million cost center in the organization. Lead monthly meetings to review variances with key personnel in the Technology group and senior finance managers. • Instituted a position management system to track 1500 positions in the organization. Useful in managing corporate headcount, as well as maintaining the status of positions as they are introduced into the recruiting system.• Maintain quarterly reports for assigned business including metrics for revenue, expenses, pricing structure and sales reporting, broken down by business channel,• Monitor traffic by topic, source of page view, purpose of production, sales per topic by creating a dashboard report to be reviewed by senior management and utilized to make critical decisions regarding asset creation, asset placement and staff management.

Directed the financial modeling, budgeting, and forecasting for four major magazines and 14+ single issue newsstand publications yearly, a business that generates $100 million in revenue and $60 million in expenses annually. Oversaw the preparation of a suite of monthly financial reports for review by executive leadership. Provided ad hoc analyses to determine profitability of various marketing initiatives.• Key player in formation of a department that previously performed analysis and budgeting to one that focuses on strategic forecasting and planning. Developed reporting formats that provide critical financial intelligence to leadership.• Led the implementation of a new budgeting process designed to increase accountability of budget owners. Educated and supported department leaders in developing an improved understanding of the budgeting process.• Created Business Performance Metric reports which tracked product activity, utilized by senior management at monthly product performance review meetings.• Designed an impact chart for the Hispanic task force to enable transparency into the performance of this high profile initiative.• Introduced FCI Reporting System for analyzing the effectiveness of market campaigns, resulting in substantial enhancements in efficiency that enabled staff to produce weekly, rather than monthly, analyses while also increasing the accuracy of data.• Assisted in the implementation of TM1, which allowed planning and analysis team to manipulate and report on financial data from the Oracle platform.• Key member of a collaborative team charged with benchmarking staffing levels company-wide, resulting in the elimination of 70 FTEs without negatively impacting operations.• Participated in the evaluation of acquisition targets and startups. Through critical analysis and insight into operations, identified significant financial concerns, leading to decision to avoid several potentially high risk investments.

Managed a team of four circulation operations coordinators in performing financial analysis, maintaining expenses, evaluating the effectiveness of marketing campaigns, and conducting circulation modeling for four subscription-based publications.• Implemented a new circulation model, which automated feeds and led to increased accuracy and efficiency of monthly projections. Evaluated vendors and partnered with consultants to customize system. Trained users on new CDS model.• Led project to convert from EDS to CDS fulfillment house, which resulted in higher quality reporting, improved customer service, and reduced fulfillment costs.• Designed a new long-term profitability analyses, providing leadership with a deeper understanding of the costs and profits related to securing subscriptions.• Performed financial planning and circulation modeling to support the launch of Money Adviser, a highly successful addition to company’s portfolio now in publication for 15+ years.

Provided financial analyses and reports for subscription-based print publications. Cross-trained department staff on various functions to improve efficiency of team.