Stacy Thompson Email & Phone Number

Billerica, Ma, Us

Framingham, Massachusetts, United States

• Build and scale content as a strategic driver for the business, inclusive of content strategy, ideation, execution, and performance, as well as the teams that are experts in writing, acquisition, lead nurturing, subject matter knowledge, and video production. • Provide smart perspective on overall social, search, and content industry landscape, trends, and best practices.• Direct on the growth strategy for increased engagement with Workhuman content across corporate website, leading… Show more • Build and scale content as a strategic driver for the business, inclusive of content strategy, ideation, execution, and performance, as well as the teams that are experts in writing, acquisition, lead nurturing, subject matter knowledge, and video production. • Provide smart perspective on overall social, search, and content industry landscape, trends, and best practices.• Direct on the growth strategy for increased engagement with Workhuman content across corporate website, leading the team that owns SEO and SEM to drive increased acquisition of new leads (organic and paid), define Workhuman's social media strategy, and drive execution. • Solve complex problems and find the clearest, most compelling way to communicate the solution via content across the full business ecosystem and channels.• Direct a team that can expand content output to new channels, audiences, demographics, locales, user preferences, and/or situations. Partner with leaders across the organization to develop unique, relevant, and valuable content. • Weigh in as a subject matter expert on content strategy topics with cross-disciplinary agency partners, internal teams, and the Workhuman Executive team. • Collaborate closely with Workhuman internal creative agency to create beautifully designed content. Show less

Boston

Boston

-Served as Editor in Chief for blogs produced across PTC product and service marketing organizations and the corporate social media channels-Defined the vision for using content to grow awareness and enhance the perception of PTC-Inspired and coached other content marketers who create thought leadership, educational, and product-specific content-Created KPIs to assess and test content performance across the PTC website, blogs, and social media channels-Innovated… Show more -Served as Editor in Chief for blogs produced across PTC product and service marketing organizations and the corporate social media channels-Defined the vision for using content to grow awareness and enhance the perception of PTC-Inspired and coached other content marketers who create thought leadership, educational, and product-specific content-Created KPIs to assess and test content performance across the PTC website, blogs, and social media channels-Innovated and experimented with new forms of storytelling, production, and distribution strategies-Cultivated a distinctive brand voice in PTC content, ensuring consistency and quality across all content types and distribution channels Show less

Cleveland/Akron, Ohio Area

-Designed and taught online Master's Content Strategy course for the School of Information at Kent State University

Boston

-Drove overall content strategy based on Current’s business objectives and customer needs-Ensured alignment with other content creators, within Current and other GE businesses-Performed content inventories and audits (qualitative analyses of all the content on a network of sites and social media accounts) and developed gap analyses-Created and maintained editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans-Filtered and… Show more -Drove overall content strategy based on Current’s business objectives and customer needs-Ensured alignment with other content creators, within Current and other GE businesses-Performed content inventories and audits (qualitative analyses of all the content on a network of sites and social media accounts) and developed gap analyses-Created and maintained editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans-Filtered and redirected requests for deliverables that don’t align with the strategy-Leveraged analytical skillset to gather key business and user insight to build long-term vision for the content generated-Demonstrated an ability to work cross-functionally to ensure content strategy is aligned with key stakeholder objectives -Managed development of key assets and kept projects on track and within budget -Compellingly communicated a brand’s story and determined how content would be presented and published Show less

Greater Boston Area

- Conceptualized and executed ideas for a variety of campaigns, landing pages, and online content assets, including articles, news stories, blog posts, web page assets, and company collateral- Wrote and revised innovative and imaginative copy according to creative briefs and deadlines- Researched and provided creative insight into areas of interest related to client keyword targets, business goals, and target markets- Coordinated due dates and milestones for copywriting… Show more - Conceptualized and executed ideas for a variety of campaigns, landing pages, and online content assets, including articles, news stories, blog posts, web page assets, and company collateral- Wrote and revised innovative and imaginative copy according to creative briefs and deadlines- Researched and provided creative insight into areas of interest related to client keyword targets, business goals, and target markets- Coordinated due dates and milestones for copywriting team deliverables to ensure successful workflow of project initiatives- Provided oversight, review, and feedback to copywriting team on content assets developed to ensure they were delivered to client and company expectations- Assisted in the development of organizational workflow and documentation systems to provide more effective content production in coordination with client and organizational goals Show less

Waltham, Ma

- Served as sole copy editor for global management consultancy of 700+ employees, acquired by PwC in 2011- Created and instituted corporate style guidelines to achieve consistency across firm-wide communications and conform to brand standards- Under leadership of senior editor, reviewed content for practice areas and industry groups, including print and online advertising, events, newsletters, and email marketing campaigns- Edited, style checked, and prepared for… Show more - Served as sole copy editor for global management consultancy of 700+ employees, acquired by PwC in 2011- Created and instituted corporate style guidelines to achieve consistency across firm-wide communications and conform to brand standards- Under leadership of senior editor, reviewed content for practice areas and industry groups, including print and online advertising, events, newsletters, and email marketing campaigns- Edited, style checked, and prepared for publication all PRTM thought leadership, including quarterly magazine, research and benchmarking reports, white papers, and marketing materials- Copy edited all PRTM press releases, Web copy, internal communications, and blog entries- Coordinated client deliverables with production team and saw all projects through their completion- Maintained knowledge management portal of global marketing collateral Show less

Chicago, Il

- Worked on team of four Midwest proofreaders to support office of 3,000+ employees- Selected to serve on national proofreading committee; contributions resulted in increased customer satisfaction and improved standards for proofreading team- Proofread financial statements, engagement letters, and marketing materials for mathematical footing, format, consistency, grammar, syntax, spelling, and accuracy- Maintained a thorough knowledge of Deloitte brand standards in order… Show more - Worked on team of four Midwest proofreaders to support office of 3,000+ employees- Selected to serve on national proofreading committee; contributions resulted in increased customer satisfaction and improved standards for proofreading team- Proofread financial statements, engagement letters, and marketing materials for mathematical footing, format, consistency, grammar, syntax, spelling, and accuracy- Maintained a thorough knowledge of Deloitte brand standards in order to offer accurate guidance to auditors and consultants Show less

Chicago, Il

- Served as house manager for PAC/Edge Performance Festival and organized volunteers- Worked alongside Marketing Manager to create collateral- Continued in this role until organization dissolved of its own accord in April 2005

Chicago, Il

- Orchestrated canvassing in targeted towns or zip codes: scouted neighborhoods, assigned turfs, managed walk lists, and arranged transportation- Tracked fundraising income and kept accurate canvassing records

Master Of Fine Arts, Creative Writing

Cross-genre focus in fiction and creative non-fiction.

Department Of Professional Studies And Special Programs, Copy Editing Certificate Program

Bachelor Of Arts, English

Activities and Societies: College Democrats English literature major with emphasis on creative writing.

Semester Of Study Abroad In Seville, Spain

Education record