Scott Stalcup Email & Phone Number

Charlottesville, Va, Us

Charlottesville, Virginia, United States

Managed a $1M channel marketing budget, developing multi-channel marketing strategies for 200 independent sales partners and leading partnerships with StageClip, School Photo Marketing, Kendra Scott and Phoenix Innovate. Launched lead-generation and seasonal promotions, enhancing partner revenue and customer engagement.Architected and implemented “Marketing as a Service” (MaaS) program to streamline and enhance marketing for sales partners, achieving an incremental revenue lift.Developed a brand consistency platform for Herff Jones, integrating Marq and MediaValet for controlled brand templates and customization options for partner offices to improve brand adherence and enhance partner engagement through a central repository of customizable marketing materials. Supported national, regional and local events with a both a custom corporate booth design as well as a created a "Booth-in-a-Box" approach and reservation system for sales partners.

Charlottesville, Virginia, United States

Creates brand identity, sales tools, and photography for all sized businesses from enterprise corporations to small businesses.

Charlottesville, Virginia, United States

Yearbook publishing and scholastic goods for elementary schools, middle schools, high schools and colleges.Consistently met business targets, securing 10% new business annually and retaining 95% of current accounts. Created an e-commerce portal for ordering scholastic products, automating reporting for real-time order tracking, resulting in a streamlined sales and reporting processes by reducing manual order intake, increasing operational efficiency, and boosting customer flexibility.Recognized with multiple awards, including the Founders Club (Top 10 Office) and Century Club.

Cupertino, California, United States

Coordinated HP/Microsoft marketing for SMB programs, creating digital engagement platforms and managing mobile events with channel resellers. Designed turnkey marketing campaigns for HP/Microsoft resellers, allowing them to customize collateral for SMB solutions and generate significant revenue growth (e.g., 75:1 ROI for 2007-09).The HP + Microsoft Frontline Partnership Marketing Program Manager drives the execution of joint HP + Microsoft marketing programs in the Small to Medium Business (SMB) segment that are jointly funded by the alliance and the OEM division. Worked collaboratively with the HP SMB Marketing Manager as well as the Microsoft Small Business and Mid-Market Marketing Managers to plan, execute, track and measure marketing programs. Collaborated closely with the HP SMB marketing communications organization and vendors to ensure joint marketing programs are executed. Proactively identified and secured opportunities to provide joint Microsoft + HP SMB marketing content into existing SMB communication vehicles. Architects and updates the Microsoft Solution Center on the HP website. Reported on campaign status and metrics.

Monterey, California, United States

Enhanced award-winning website content, driving a 30% increase in site traffic and a 5x increase in newsletter subscriptions. Revised and edited web pages as needed, including writing and editing interpretive and instructional copy; worked with other team members and internal clients to fit copy to design. Developed and edited online marketing and promotional copy for frequently changing assets, such as events and news pages and the monthly newsletter. Converted print and exhibit content to web modules. Participated in periodic user interface site reviews to better define the user experience. Developed and implemented the best available methods, processes and standards for delivering consistent content across the website.

Cupertino, California, United States

Directed sales messaging and collateral for HP’s server, storage, mobility, and solutions groups, managing a multi-million-dollar budget across U.S. marketing teams.Authored collateral models and plans for five different Hewlett-Packard products, services and solutions divisions, as well as wrote strategic sales training plans. Orchestrated the execution of multi-million dollar collateral, web and training budgets by directing multiple agencies across the country simultaneously while achieving a 30% reduction in operational costs and strengthened HP’s market position.Constructed messaging and refined content for each product group. Directed and participated in virtual, solutions oriented collateral and messaging teams for broad, cross-company initiatives and drove consensus into marketing organizations. Managed strategic website teams of writers and coders, repurposing collateral and multimedia scripts for the external web presences in each product or service group. Facilitated regional marcom teams with their localization plans and local launch events.

San Mateo, California, United States

Responsible for the integration and management of a communications staff, delivering writing, graphic design, and production services, into an average of ten account team public relations plans, each with multiple budgets, serving high-technology clients. Wrote, edited and designed end-user documentation for beta release software products, news releases with informational graphics, corporate/product backgrounders, and customer success/contributed editorials. Designed print collateral, corporate/product multimedia presentations and online media kits for high technology events and companies. Assisted the Group Director in establishing products and pricing, developing new business opportunities and making recommendations for software and hardware.

Redwood City, California, United States

Responsible for the writing, design and language localization of software game packaging, online promotional materials and collateral for ten titles from five different title teams in five languages. Directed and wrote product promotions, direct mail strategies and advertising merchandising opportunities with each of five product marketing teams. Wrote and edited end-user documentation for game software, utilizing abilities in learning, processing and communicating technical procedures in a user's manual format. Concepted, wrote and designed consumer and gaming industry advertising media, including print, online and event spots. Researched, planned and purchased advertising ranging from $150K to $500K budgets for each title, supporting and executing channel advertising strategies. Wrote, designed and produced other marketing vehicles such as licensing proposals, retail buying kits and quarterly sales binders for the field and channel teams.

Memphis, Tennessee, United States

Founded a company dedicated to providing affordable art direction, graphic design, and photography for small to medium sized businesses with general marketing communications and medical photography needs. Supplied expertise to medical and technical communities who required marketing, presentation and multimedia support. Supported the marketing departments and increased the awareness of the United Way and various supported agencies. Promoted and designed web presences for regional small businesses.

Memphis, Tennessee, United States

Provided writing, design (presentations and literature) and photography (clinical, operating room and microscopic) for five different organizations, including the University of Tennessee Medical School, The Regional Medical Center at Memphis Level 1 Trauma Unit, UT Bowles Hospital, OB-GYN practices and Internal Medicine practices within the group. Expanded the marketing and communications services beyond the five organizations, and created outside accounts to subsidize the salaries and equipment of the staff.

Ba, Journalism: Advertising Concentration, Minors In Marketing And English

Activities and Societies: Pi Kappa AlphaSchool of Communications and Fine Arts

Ba, English

Activities and Societies: Pi Kappa Alpha

Diploma, College Prep