Provide planning and leadership to the Marketing Department by ensuring the appropriate structures and systems are developed in order to meet the goals of the marketing plan.Develop and track the analytical results of marketing campaigns.Report creation and tracking of all analytical reports needed for marketing, sales and product teams.Oversee implementation of the marketing strategy and plan - including direct mail campaigns in both digital and print marketing. Work closely with product management and sales teams to define marketing materials and programs.

Handle the direct mail and print marketing. Manage the house customer database and prospecting to new customers. Create offers, build reports and track results of marketing efforts.