Digital Marketing Director
Current- Direct Social Media Strategy and lead team of in-house content creators, creating over 1000 posts on Facebook and Instagram over 2021. Growing the pages over 100% and gaining over 4.4million impressions of our product photography. - Develop full Martech stack to automate e-mail marketing including all transactional emails; generating over 15% of annual revenue, improving overall CX, decreasing workload for CS teams, and increasing the overall LTV of customers. - Manage Third-party website development team and led the UX and UI design of new Headless Checkout page, increasing conversion rate by 10% while also increasing website users by 110% and allowing for seamless scale during high traffic peaks.