Stanley Latacha Email & Phone Number

Consulting and strategic retail advisors serving retailers to more effectively compete in their space; ad agencies to help secure retail clients; and manufactures who want to enter the retail space. Service was more cost effective than either in-house departments or outside agencies.

Strategy consulting group connecting top professionals across fields and around the world. Proving business professionals with the opportunity to speak with industry experts before making investment or business decisions.

Elected to ALCO's Board and immediately appointed CEO. Assembled a best in class team for a quick turnaround. Immediately we began to reverse double digit negative comps to single digit gains. Also began seeking strategic alternatives.

Rebuilt the marketing program with a new digital marketing strategy in order to increase the quantity and improve the quality of sales leads. Companies total sales were linked to marketing. Improved marketing ROI by 68% and drove monthly comps of 20% plus.

Provided the leadership for a successful turnaround by...creating a sales driving culture within the organization; positioning the chain as the best store in Small Town America; and creating four destination departments to effectively differentiate chain. Created an Omni-Channel marketing approach. Generated annual comps of 6.1%

Responsible for building the marketing function for their new retail organization. Directed all aspects of the marketing function and responsible for the relationship between Ashley and its network of licensees. Created multi-channel marketing programs and supporting material for 45 annual promotional events.

Created a customer centric marketing approach that impacted all areas of the business. As part of this approach...launched a new positioning campaign that differentiated Petco from all competitors; launched a very successful direct marketing & loyalty program; linked ecommerce and stores to an Omni-Channel strategy; and developed the Petco Park sponsorship.

Transformed this regional apparel chain into a fashion forward value retailer who effectively competed with national department stores by...re-branding the chain; changing the look and feel of all promotional events; adding broadcast to advertising mix; and introducing four private label programs.

Responsible for all customer communications for this multi-channel retailer...stores, catalog and commercial accounts. Created a store within a store program with OfficeMax, CopyMax and FurnitureMax to more effectively compete with larger competitors.