Star Bazella Email & Phone Number

Saint Paul, MN, US

San Francisco, CA, US

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale. ON24 provides.

Minneapolis, MN, US

• As the Senior Vice President of Digital Marketing at Curious Plot, I led the transformation of our digital marketing approach to meet the unique needs of our diverse client base—including B2B enterprises, distribution.
• Developed and implemented comprehensive digital marketing strategies that drive brand awareness, engagement, and conversion for clients across various industries.
• Oversaw the execution of multi-channel digital marketing campaigns, including SEO, PPC, social media, email marketing, and marketing automation. Ensured campaigns were data-driven, on-brand, and optimized for maximum.
• Served as the primary point of contact for high-profile clients, managing relationships and ensuring client satisfaction. Presented strategic plans, campaign results, and optimization recommendations to executive.
• Utilized advanced analytics tools to measure campaign performance, interpret data, and provide actionable insights. Presented comprehensive data storytelling reports to clients, highlighting key metrics and.
• Collaborated with the business development team to identify new opportunities and pitch our digital marketing services to potential clients. Contributed to the agency's growth by securing new business and expanding.

Eden Prairie, Minnesota, US

• I served as a growth catalyst for emerging outdoor recreation product organization, creating strategies to enhance web traffic, conversion, and brand awareness. I directed the development of website design, promotional.
• Drove online growth through customer acquisition, in line with the company's business plan.
• Defined a growth roadmap that optimizes the company’s conversion funnels and engagement.
• Closely monitored and analyzed e-mail performance and utilize list segmentation, personalization, and content optimization to increase return on investment.

• Retained by clients to drive demand generation and refine revenue performance strategies through data-driven insights and customer-centric inbound marketing initiatives, resulting in remarkable brand awareness, lead.
• Strategically conducted competitive analysis and market research to inform go-to-market strategies, resulting in improved advertisement plans and increased brand awareness through social media management, ads, web.
• Spearheaded website strategies, leading SEO/SEM efforts, enhancing user experience, and driving conversion rate optimization, resulting in a significant increase in organic traffic and a uplift in conversions.
• Developed comprehensive buyer personas and buyer journeys through in-depth insight process audits, creating an effective customer-centric inbound marketing strategy. Implemented content marketing improvements.
• Implemented marketing automation systems like Hubspot and Salesforce, leading to improvement in lead nurturing efficiency and conversion rates. Utilized Salesloft to optimize personalized outreach efforts, resulting in.
• Defined and recommended key performance indicators (KPIs) for demand generation, regularly monitoring and reporting on performance to improve budget allocation and resource utilization.

Bloomington, Minnesota, US

• I served a key role within the executive marketing team to lead the development of SaaS organization offering web governance and optimization solutions, customer experiences and support, market analysis, and.
• Commended for providing pivotal leadership in the successful delivery of CRM reporting, analytics, and marketing funnel (MQL, SAL) analysis to illustrate how marketing programs impact revenue, define and track key.
• Enhanced customers' awareness of products and services by developing and implementing lead nurture programs, including lead scoring, routing, and content marketing development.
• Ensured that marketing plans and campaigns are results-based and cost-effective and evaluated marketing results to develop strategies in response to changing market conditions.

Delft, ZH, NL

• My main responsibility for this position was to drive growth through implementing digital marketing, marketing automation, and integration into the sales function to identify new prospects and sales opportunities for.
• Positioned company's brand by supporting go-to-market plans, including demand generation, marketing automation, marketing communications, web strategy, SEO/SEM, inbound campaigns, and social media strategy.
• Worked collaboratively with a team to ensure effective website performance and digital marketing strategies throughout the portfolio.

Minneapolis, MN, US

• I spearheaded the strategic development and execution of a global marketing strategy, providing both strategic and tactical guidance in the formulation, deployment, and support of marketing initiatives for a leading.
• Directed interactive, direct marketing, media, creative, sales promotion, public relations, and demand generation strategies.
• Supervised a global group of staff members from field marketing managers, lead management specialists, relationship marketing specialists, graphic and web strategists, and designers.
• Implemented conversion optimization testing, campaign tracking, tag management, and closed-loop web analytics.
• Reduced cost-per-lead metrics while increasing overall lead volumes and conversion.
• Developed and Managed all CRM touchpoints, including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives.

Hopkins, Minnesota, US

• Managed marketing, advertisement & public relations campaigns for United States, Canada & Latin American markets. Key accomplishments include:
• Organized print and online advertisements for trade and consumer markets - Collateral, direct mail, web banners, and print ads.
• Developed email communication campaigns - Newsletters, promotion and company announcements.
• Coordinated events and developed event concepts/goals.
• Managed online store for North America and developed strategies/communication tools to enhance business.
• Managed partner extranet sites worldwide and developed strategies/communication tools to enhance sales relationships with distributors, resellers, and manufacturing representatives.

The Management Center | Mini-Mba, Field Of Management

Associate Of Arts (A.A.), Multimedia & Graphic Design