Stephanie Bazan Email & Phone Number

Irving, Tx

Responsible for leading the strategy, marketing and annual agenda for retail trade, shopper and foodservice for Avocados From Mexico, which supports over 150 grocery mass retail accounts, 50+ foodservice operators and 250 distributors and importers of Mexican avocados in the United States. Own the development and alignment of the overall commercial plans and partnerships to drive the short-term demand of the category in the retail and foodservice channels. Act as AFM’s Education champion overseeing the plans and communication concepts that drive the long-term demand of the category. Oversees and coaches the largest team at AFM and is the company lead for communicating all commercial plans with Mexican Hass importers in the U.S.

Irving, Texas, United States

Responsible for leading and overseeing the Shopper Marketing, Trade Marketing, Insights & Analytics and Registered Dietitian functions that support over 150 grocery and mass retail accounts. Primary role is to drive velocity of the category by generating sales opportunities for the company to drive demand and consumption for a 2.4 billion lb industry.

Irving, Tx

Irving, Tx

Responsible for contributing to Avocados From Mexico market growth. Key areas include Shopper marketing strategy, Hispanic consumer segment strategy and the management of all experiential consumer activities.

Irving, Texas

Led the positioning of Avocados From Mexico in the Hispanic market. Responsible for creating and implementing a strategy to drive the consumption of avocados among the heaviest consumer of avocados in the U.S. Championed "Vida Aguacate," the first digital platform to engage the Nueva Latina to reinforce her use of avocados in her every day life.

Responsible for the management of 3 brands with over $450MM in retail sales including the development and execution of the strategic vision and annual operating plans including new product development, packaging, pricing strategy, key customer presentations and region specific promotional plans.

Manage marketing activities for the Guerrero brand. Execute long and short-term strategies, marketing plans, new products, packaging, advertising and sales promotion programs that achieve coporate profit, volume and share objectives. Direct the activities of advertising agencies.

Manage Hispanic marketing strategy and implementation across carbonated soft drink porftolio.

Hispanic marketing role - Developed and implemented strategy for 1000+ Hispanic stores.

Hispanic advertising/promotions agency - Managed Kraft Foods account.

Managed Hispanic public relations for various clients.

Developed and managed marketing plans for Walt Disney's World on Ice in Latin America (1995-1998)Developed and managed marketing plans for Ringling Bros and Barnum & Bailey Circus and Walt Disney's World on Ice in U.S (1993-1995)

M.B.A, International Marketing

Activities and Societies: National Society of Hispanic MBAs

Executive Education, Inspiring A Culture Of Innovation

B.A., English; Journalism

Activities and Societies: Public Relations Student Sociey of America

Executive Education, Digital Marketing

Delivering Business Growth

Advanced Project Management

Stanford Center for Professional Development, Advanced Project Management University of Stanford; 2011

Omnichannel Leadership Program

Strategic Sales Management