As the Chief Commercial Officer at Vega Salmon, part of Coast Seafood, I lead our international Sales and Commercial organization. We are a premier Danish salmon processor committed to delivering the highest quality salmon products to global consumers.At our state-of-the-art facility in Handewitt, Germany, we process over 30,000 tons of raw materials annually, supported by a team of over 700 professionals. We pride ourselves on providing customized private-label and contractual manufacturing solutions to meet diverse customer needs.Our extensive product portfolio includes fresh and frozen salmon, as well as value-added options like smoked salmon and flavored portions. We are proud to have received multiple awards for excellence in sustainable retail packaging and for our innovative product line within the seafood industry. I invite you to try our award-winning products!

In my role as Vice President of Commercial and Corporate Affairs at Vega Salmon, I focused on leading corporate strategy and managing executive communications with our board and owners, a private equity fund. I was responsible for overseeing critical areas such as legal matters, environmental, social, and governance (ESG) initiatives, and other strategic priorities and projects, ensuring alignment with our corporate goals and values.Alongside my corporate responsibilities, I also led our sales excellence programs and optimizations, our international business units and managed essential functions, including the commercial support teams, commercial development, innovation team, product management, marketing, and tender & contract management team. This dual focus allowed me to drive both strategic direction and commercial success, fostering growth and innovation across the organization.

As a Board Member at VACVAC Studio, I contribute to a company dedicated to producing sustainable and comfortable children's clothing, with a strong emphasis on quality and longevity.VACVAC Studio is GOTS 7.0 certified, ensuring compliance with rigorous standards in organic farming, chemical use, and social responsibility. We focus on creating durable products that promote a buy-less-but-better philosophy, believing that clothing should be timeless rather than seasonal.Collaboration is key at VACVAC; we work closely with our suppliers, retailers, and customers, recognizing the shared responsibility to raise awareness about our products and their journey. I am proud to be part of VACVAC's mission to make a positive impact in the fashion industry.

In my role as a Management Consultant at Danish Crown, an internationally oriented Danish food company specializing in the butchery, processing, and sales of primarily pork and beef, I contributed to enhancing overall performance and driving growth within the organization. Headquartered in Randers, Danish Crown operates through various subsidiaries, making a significant global impact in the food industry with its diverse range of products.I played a key role in our sales and commercial excellence initiatives and programs. Additionally, I was actively involved in strategy processes and implementing strategic initiatives, conducting market research and analysis, and optimizing operations within the Beef division.

I joined Scan-Hide Amba, a subsidiary of Danish Crown and an internationally leading tannery cooperative where Danish Crown held the majority stake. As the Executive Assistant, I led essential sales excellence and performance initiatives while overseeing corporate affairs and governance in collaboration with the Danish Crown Group.I actively participated in major strategic projects and international commercial deals, while also implementing what is now known as 'Spoor'—a program that recognizes the Scandinavian food safety standards & programs, ensuring fully traceable leather products.

I joined Scan-Hide Amba, a subsidiary of Danish Crown and an internationally leading tannery cooperative where Danish Crown held the majority stake. As the Executive Assistant, I led essential sales excellence and performance initiatives while overseeing corporate affairs and governance in collaboration with the Danish Crown Group.I actively participated in major strategic projects and international commercial deals, while also implementing what is now known as 'Spoor'—a program that recognizes the Scandinavian food safety standards & programs, ensuring fully traceable leather products.

I served as the Business Development Manager at Remmer A/S in Copenhagen. I led the sales and commercial organization, focusing on driving revenue and profit growth. My role involved shaping the company’s strategic direction and ensuring the success of our commercial initiatives.After my tenure, Remmer A/S was acquired by Daarbak Redoffice Group, marking a significant development in the company’s journey.

At iBob Group A/S, I served as the Business Development Manager, where I was responsible for overseeing the sales and commercial organization, as well as shaping the B2B Go-to-Market strategy. Being part of this innovative Danish e-commerce company, I had the opportunity to contribute to its rapid growth and expansion across the Scandinavian market.A significant highlight during my tenure was the acquisition of Plus Office, which I played a key role in integrating into our operations throughout Denmark. This strategic move strengthened our market presence and broadened our reach, positioning iBob Group A/S as a formidable player in the industry.In 2017, iBob Group A/S was acquired by Redoffice Scan Office A/S, marking a pivotal moment in the company’s journey. The acquisition merged the strengths of both companies, leading to the formation of what is now known as Daarbak Redoffice Group.

I began my professional career at CJC Gruppen/Scan Office A/S, which later became part of Redoffice A/S and is today now known as the Daarbak Redoffice group.Throughout my tenure at Scan Office - Redoffice, now part of the esteemed Daarbak Group A/S, I had the privilege of contributing to one of Denmark's most respected companies, with over 125 years of rich history. This journey involved strategic mergers and acquisitions that consolidated the industry, creating a robust, 100% Danish-owned enterprise. Today, Daarbak Group is recognized as a leader in the furniture and office supply sector, offering expert sales and consulting services to both private and public organizations.During my time with the company, I held various pivotal roles, including internal consultant role, commercial leadership positions, and ultimately, Executive Assistant. In these capacities, I played a key role in driving operations and advancing our mission across two essential divisions: Furniture & Office Supplies.My experience at Daarbak Redoffice not only facilitated my professional growth but also allowed me to contribute meaningfully to a company with a legacy dating back to 1898, deeply rooted in Danish business tradition.