Marketing Strategy: Develop and implement high-impact marketing strategies that align with business objectives and market trends.Revenue Generation: Lead initiatives to drive sales and profitability through targeted marketing campaigns and effective lead generation.Budget Management: Oversee marketing budgets, ensuring optimal allocation of resources for maximum return on investment (ROI).KPI Setting & Achievement: Define and monitor KPIs to track marketing performance, continuously optimizing for better results.Communication with Stakeholders: Act as the key point of contact for stakeholders, ensuring alignment on strategic goals.Cross-Department Collaboration: Work closely with other departments, including product, and operations, to ensure marketing efforts support overall business objectives.Promotions & Campaign Management: Plan and execute promotional campaigns, driving engagement and conversions across various channels.Branding: Maintain and enhance brand identity to ensure a strong market presence.Market Research & Data Analysis: Analyze market trends, competitor activities, and customer insights to inform marketing strategies and decision-making.

Management and optimization of Meta Ads & Google Ads campaignsResponsible for creative strategy, testing, and development of marketing assets, including text, images, videos and other materialsWork closely with designers, developers and copywriters to ensure consistency and achieve set goalsTrain interns in the marketing teamResponsible for CRO, creating funnels, websites and landing pages

Management and optimization of Meta Ads & Google Ads campaignsManage Social Media AccountsWork closely with designers, and copywriters to make compelling content for ads and postsTrain interns in the marketing teamSet up Meta Business Manager, Google Tag Manager and Google AnalyticsCreating Digital Marketing strategies and monthly reports for clients

Management and optimization of Meta Ads & Google AdsManage Social Media AccountsWork closely with designers, and copywriters to make compelling content for ads and postsAccount ManagementCommunity ManagementSet up Meta Business Manager, Google My Business, Google Tag Manager and Google AnalyticsCreating Digital Marketing strategies and monthly reports for clientsCreating Chatbots

Learning in the fields of:Meta advertisingGoogle AdvertisingSocial Media ManagementProduct Management