Stefan Šijaković Email & Phone Number

Belgrade, Serbia

Belgrade, Serbia

• PPC account management, formulating and implementing long-term and short-term multi-channel SEM and Paid Media strategies (Google, Bing, LinkedIn, Facebook)• Strengthening key client relationships and platform accounts, leading weekly and bi-weekly meetings with clients and their marketing teams, giving data-driven insight and transforming clients’ commercial objectives into actionable PPC goals• Extensive keyword research and targeting research for campaign launch and relaunch, execution, and optimization of digital ads and Google Grant accounts, as well as writing the ad copy for any new ads that roll out• Performing account audits and analysis, generating marketing business intelligence based on data derived from Google Analytics, Search Console, and Google Trends, conducting and presenting PPC performance reports, and presenting SEO reviews with Data Studio• Identifying, testing, and implementing conversion actions and goals with Google Analytics and Google Tag Manager• Review and analysis of clients’ and competitors' websites, spotting trends and suggesting improvements

Belgrade, Serbia

• Digital account management of pay-per-click accounts on Google Ads, Microsoft Ads, and Facebook Ads for a large portfolio of clients.• Campaign creation, optimization, maintenance, giving, and implementing datadriven recommendations designed to suit clients’ advertising goals.• Giving monthly recommendations to clients on budget amounts to maximize their monthly ROI.• Bulk ad edits via Google Ads Editor and ad copy competitor analysis.• Weekly and monthly reporting to clients and account managers on KPIs and other valuable metrics.• Traffic and engagement analysis via Google Analytics and Semrush, giving insight into short-term and long-term SEM goals.

Belgrade, Centralna Srbija, Serbia

Belgrade, Serbia

Belgrade, Serbia

Belgrade

Belgrade