I manage digital communication strategies, oversee media buying, and lead project management for new product launches. My role involves orchestrating innovative digital campaigns, optimizing media spending, and ensuring the seamless execution of product content creation. I focus on aligning all efforts with the company’s strategic goals to enhance market impact and elevate brand visibility.

I have successfully led the creation and implementation of content campaigns, managed the development of the official brand website, executed co-branding initiatives, organized events to boost brand visibility, and coordinated agencies to ensure timely delivery of digital assets aligned with annual goals. Main responsibilities:- E-commerce: Led the development, launch, and optimization of the official Xiaomi Romania e-commerce platform, ensuring smooth operations and integration with digital marketing strategies.- Digital Content Strategy: Created and implemented the company's comprehensive content strategy, driving engagement across all online channels, including the planning and execution of paid media campaigns to align with overall marketing objectives.- Digital Campaign Management: Managed end-to-end digital marketing campaigns, optimizing them to align with broader marketing strategies and drive results, including increased visibility, traffic, and conversions.- Offline Events & Fan Engagement: Organized offline events, including Xiaomi Fan gatherings and photo walks, showcasing the latest Xiaomi camera technology, fostering brand loyalty, and engaging both fans and potential users.- Content Creation & Influencer Marketing: Executed live product launches with influencers and content creators, boosting online visibility and engagement, while driving excitement for new products in the Xiaomi ecosystem.- Agency Coordination & Project Management: Coordinated with digital agencies to ensure timely delivery of digital assets, while overseeing their deployment in line with the marketing plan and annual objectives. Monitored key site performance metrics, resolving technical or business issues to optimize results.- Event Project Management: Led project management for offline events, collaborating with partners and stakeholders to create impactful experiences for Xiaomi fans and potential customers, strengthening the brand’s offline presence.

I was responsible for managing and optimizing digital and media communication plans. My role involved overseeing the strategic development of campaigns, ensuring efficient use of resources and controlling costs while maximizing campaign effectiveness to align with the company's marketing objectives.Main responsibilities:- Campaign Development Support: Collaborated with Brand Managers to develop and execute comprehensive online campaign plans, including product launches, promotions, and awareness initiatives across multiple brands such as Cris-Tim, Matache Macelaru, Casa Timis, and Mugura.- Digital Agency Coordination: Managed relationships with digital agencies to ensure the effective implementation of communication strategies for all brands in the Cris-Tim portfolio, aligning each campaign with the overarching brand and marketing objectives.- Media Buying Strategy: Worked closely with media agencies to develop and execute successful media buying campaigns, ensuring optimal placement and performance for each brand’s promotional efforts.- Cross-functional Collaboration: Coordinated with internal teams, including creative, PR, and sales departments, to ensure cohesive execution of communication campaigns and to align digital efforts with broader business objectives.- Market Analysis & Performance Monitoring: Conducted market analysis to set KPIs for campaigns, regularly monitored performance metrics, and compiled detailed reports with insights and recommendations for improving campaign effectiveness and ROI.

Main responsibilities:- Digital Strategy & KPI Management: Developed and implemented comprehensive digital marketing plans for Huawei Consumer Business Romania, ensuring that all campaigns met defined Digital KPI targets, contributing to the brand’s growth and visibility.- Agency Coordination & Strategy Execution: Managed digital and media agencies to implement the communication strategy across all digital channels, including social media, SEO/SEM, and paid media campaigns, ensuring timely and impactful execution.- Cross-functional Collaboration: Collaborated closely with regional and local Marketing teams, as well as the Sales team, to align digital activities with broader media plans, ensuring consistency and coherence in executing Huawei’s brand strategy.- Campaign Execution & Performance Tracking: Planned and executed marketing campaigns, managing the content calendar for digital platforms. Leveraged Huawei’s owned and paid digital assets, including social media channels, SEO/SEM, and influencer marketing, to maximize visibility for key product launches and promotions.- Retail & Promotion Planning: Supported the implementation of retail and promotional activities, assisting in planning and executing digital strategies to drive traffic and boost consumer engagement in retail environments.

I oversaw the development and execution of social media and digital content strategies.Main responsibilities:- Multi-Client Digital Strategy & Campaign Management: Simultaneously developed and executed digital strategies for over seven clients across various industries, managing their social media presence on platforms like Facebook, YouTube, and Instagram. Tailored strategies to meet each client’s specific brand goals, driving increased visibility and engagement.- KPI Setting & Performance Optimization: Set clear KPIs for all client campaigns, tracking performance metrics to ensure each campaign effectively boosted brand awareness and social engagement. Continuously optimized campaigns based on real-time data insights to maximize ROI.- Creative Team Briefing & Content Planning: Coordinated with creative teams to deliver customized digital assets and content for each client, including editorial social media calendars, banners, and media formats. Ensured alignment between brand messaging and creative output across multiple campaigns.- Social Media Ads Management Across Clients: Managed paid social media campaigns for multiple clients, defining KPIs and monitoring ad performance. Optimized ad spend and targeting to ensure efficient resource use while achieving key client goals.- Community Management & Reputation Building: Handled community management for all clients, fostering brand loyalty and engagement. Actively managed social media interactions, enhancing client reputations by responding promptly to inquiries and engaging in meaningful conversations with their audiences.